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題名:科技匯流下之「跨科際整合課程教育教學研究」:以世新大學大學部「媒介經濟學」課程為例
書刊名:傳播與管理研究
作者:胡嘉智 引用關係
作者(外文):Hu, Chia-chih
出版日期:2007
卷期:6:2
頁次:頁87-131
主題關鍵詞:大學部媒介經濟學課程教育行動研究教育教學研究跨科際整合課程Educational action researchInterdisciplinary coursePedagogical researchUndergraduate media economics course
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:56
  • 點閱點閱:46
面對科技創新、與全球化所型塑科技匯流(convergence)挑戰,國外因此興起了媒介經濟相關課程,而收入SSCI期刊之一的媒介經濟期刊(Journal of Media Economics),也再次強調面對科技匯流時代,「跨科際整合研究」的重要性。筆者認為面對科技匯流趨勢,臺灣傳播管理教育應提升學生對於跨科際整合課程的學習,進而賦權學生面對科技匯流的媒體產業。鑑此,本文有兩個主要研究目的:1.設計出一套大學部「媒介經濟學」教學策略;2.利用學生學習經驗問卷,進行關於學生學習構念(學習焦慮、學習態度、學習投入動機、學習能力建構)的統計檢驗。研究結果顯示,學生學習經驗問卷產生良好信度以及建構效度,而問卷相關分析結果之詮釋如下:1.「學習焦慮」與「學習態度」呈現統計顯著性之低度負相關,而「學習態度」與其他三個學習構念皆呈現顯著正相關,這突顯出面對學生進行跨科際整合課題遇到的學習焦慮時,教師提升學生「學習態度」的重要性;2.「學習能力建構」有效實施可能將提升「學習投入動機」,以及「學習態度」;3.「總成績」與「學習焦慮」呈現統計顯著性之低度負相關:這意味著四種學習建構中,與學生期末總成績最直接相關的可能是學生面對跨科際整合課程之「學習焦慮」構念,這某種程度顯示出跨科際整合課程的學習的確對學生產生重大學習影響,因此值得未來學者繼續進行相關教育教學研究。
Facing the convergent trend of communications technologies, which resulted from technological innovation and globalization, foreign scholars prioritized the importance of media economics-related courses. The journal of Media Economics givers high light to dedicate to the Interdisciplinary research. In an era when disciplinary boundaries are becoming increasingly blurred and knowledge is widely considered to be interdisciplinary, it is argued that Taiwan communications educators in the department of Communications management should pay more attention to the implementation of interdisciplinary courses, where students are empowered to face the convergent trend of the media industry. In light of these concerns, this article has two main purposes: (a) to design the teaching strategies of the undergraduate level course “Media Economics”; (b) to examine the questionnaires on students’ learning experience (QSLE) statistically. QSLE breeds satisfying reliability and construct validity. In addition, the findings o correlation analysis could be interpreted as follows: (a) it deserves to pay more attention to enhance students “learning attitude”, judging from the negative correlation between “Learning Anxiety” and “Learning Attitude” and from the result that “Learning Attitude” is related with all three other constructs statistically; (b) “Capacity Building for Learning” could enhance students’ “Involved Motivation for Learning” and “Learning Attitude”; (c) A student’s “Learning anxiety” seems to be most connected to his final grade “Curriculum score”. This may highlight the syndrome of students’ learning anxiety in learning the interdisciplinary course. It’s followed with the needs to conduct more pedagogical researches focusing on the interdisciplinary courses.
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會議論文
1.Chen, M.-J.(2006)。Teaching: Preparing, Executing, and Integrating with Research。  new window
2.胡嘉智(2006)。〈媒介經濟學的課程內容設計與實踐之教學研究〉。台北市。  延伸查詢new window
研究報告
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2.Nikitina, S.(2002)。Three Strategies for Interdisciplinary Teaching: Contextualizing, Conceptualizing, and Problem-Solving, Project Zero。MA,USA。  new window
圖書
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5.Jacobs, Heidi Hayes(1989)。Interdisciplinary Curriculum: Design and Implementation。Alexandria, Virginia:Association for Supervision and Curriculum Development。  new window
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8.吳明隆(2003)。SPSS統計應用學習實務:問卷分析與應用設計。臺北市:知城數位科技股份有限公司。  延伸查詢new window
9.Picard, R. G.(2002)。The economics and financing of media companies。New York:Fordham University Press。  new window
10.吳明隆(2001)。教育行動研究導論:理論與實務。五南圖書出版股份有限公司。  延伸查詢new window
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圖書論文
1.陳炳宏(2004)。媒介產業經濟分析:理論發展與研究現況。台灣傳播學的想像。台北:巨流圖書公司。  延伸查詢new window
2.Picard, R. G.(2006)。Historical Trends and Patterns in Media Economics。Handbook of media management and economics。Mahwah, New Jersey:Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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