媒體污名化弱勢者的報導，除了受限於新聞產製流程，也和媒體工作者集體的「恆久價值」密切相關。Herbert Gans認為，新聞工作者的文化經驗及教育過程形成了他的「恆久價值」，進而成了選擇與定義新聞的判準，並反應了媒體工作者的價值立場。本文認為，結合文化行動的視野，傳播教育可以強化多元文化教育，透過實習課程安排讓學生進入田野，理解不同的文化群體，培養多元價值，從「被報導」的群體理解他們的處境與想法，進而改變這樣的偏向。

Why minority groups tend to be stigmatized on media? To explain it fairly and fully, one should not stay limited to the process of news production. Instead, one needs to consider the enduring values held by media professionals as a collective. Drawing on Herbert Gans, this paper asserts that journalists hold dear the ＂enduring values＂ formulated by their cultural experiences and cultivated in their educational process. This suggests that much can be done in communication education for boosting multicultural values and perspectives. By appropriating cultural activism in approach, internship programs can be designed in a way like field study so that students are exposed to the life-worlds of various socio-cultural groups. Thus, cultural diversity can be experienced and understood first-handedly from the angle of minority groups as the reported. With field education as such, there is hope to change the enduring values held by media professionals.