This research inquired into the elementary school marketing strategy in Kaohsiung County. For acquiring objective factual data, literature review, document analysis, and survey were applied. A sample of 365 elementary school teachers from Kaohsiung County was selected. For analyzing the correlation of elementary teachers background with all sections, t-test, one-way ANOVA, and Scheffe's posteriori comparison were administerd. The major findings were as follows: 1. The primary concern in the school marketing in Kaohsiung County is parents and the community, while the educators and students in school are subordinate. 2. The function of the school marketing in Kaohsiung County is to increase the identification of parents, gain the reputation of schools, and attract more resources from the community. 3. In Kaohsiung County, the major school marketing activities to teachers are workshops; the major concern to students is performance show; the major concern to parents is Parents Day. 4. Schools in Kaohsiung County lay emphasis on the internal, external and interactive marketing strategies. The external marketing strategy is to host large activities, such an athletic meets, by which the community gets more understandings about the school. The internal marketing strategy is to explain the important measures and activities to the faculty in the assembly. The interactive marketing strategy is that teachers communicate with parents often by communication book, telephone, notification or e-mail. 5. Educators with administrative jobs, senior teachers, and medium schools are more aware of the school marketing strategies, which help to promote the school marketing. According to the results of the research, some suggestions were proposed for elementary school principals in school administration.