Great strides have been made in the media. For the sub-domain of the media, internet-based services have ushered in a new era-web 2.0. A website has becomes a public platform for users to announce messages, online collaborate, etc. It is an architecture of participation and democracy that encourages users to add value to the application as they use it. In this paper, we probe into how pop star fans could show their identification by these messages they leaved on the internet. To further learn relations between identification, we classify identity into 4 groups such as self identity, star identity, community identity and society identity. We mutually analyze each two groups to discover relations between them and how they interact with each other. Moreover, we by to verify the character of non-blind-activity of the fans. We adopt discourse analysis as our research method. We unearth how fans show self-reflection and identification by analyzing star-chasing records on websites. Our experimental results show that the fans not only adequately express their self-reflection but do "exclusion & inclusion" as their identity position when they leave messages on the internet.