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題名：從市場觀點分析數位學習選課之行為
書刊名：顧客滿意學刊
作者：蔣文育
作者(外文)：Chiang, Wen-yu
出版日期：2008
卷期：4:1
頁次：頁133-161
主題關鍵詞：數位學習；模糊聚類法；監督式模糊；Apriori；E-learning；Fuzzy clustering method；Supervised fuzzy apriori
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:38
  • 點閱點閱:40
本研究之目的在於了解學生對數位學習課程之選課因素與市場。研究方法採用模糊聚類法對台南縣各大學在職生進行市場區隔之分析，之後導入關聯規則之演算法。研究結果得知此一市場可區分為三個硬性市場2與三個模糊市場3，並利用上述結果導入本研究所改良之Supervised Apriori演算模式，使其能應用於監督式資料並配合模糊聚類法，而成為監督式模糊Apriori(Supervised Fuzzy Apriori; SFA)演算法建立九個關聯規則與四個模糊關聯規則。
The objective of this research is to understand the markets of E-Learning. This paper uses the Fuzzy Clustering method to analyze the E-Learning market of Tainan’s universities and uses the Supervised Apriori plus Fuzzy Clustering algo­rithm (Supervised Fuzzy Apriori, SFA) to create 9 valid association rules and 4 fuzzy association rules for marketing. The E-Learning market of the universities can be divided into three definite markets4 and three fuzzy markets5.
期刊論文
1.Bezdek, James C.(1973)。Cluster Validity with Fuzzy Sets。Journal of Cybernetics，3(3)，58-73。  new window
2.Bruin, S. D.、Stein, A.(1998)。Soil-Landscape Modeling Using Fuzzy Cmeans Clustering of Attribute Data Derived From a Digital Elevation。Model DEM, Geoderma，83，17-33。  new window
3.Chiang, W. Y.、Liang, G. S.(2003)。The Fuzzy Clustering Method: Applications in the Air Transport Database Market in Taiwan。Journal of Database Marketing & Customer Strategy Management，11(2)，149-158。  new window
4.Kennedy, D. M(2002)。Dimensions of Distance: A Comparison of Classroom Education and Distance Education。Education Today，22(5)，409-416。  new window
5.Krishnapuram, R.、Keller, J. M.(1993)。A Possibilistic Approach to Clustering。IEEE Fuzzy System，1(2)，98-110。  new window
6.Lasch, P.、Haensch, W.、Naumann, D.、Diem. M.(2004)。Imaging of Colorectal Adenocarcinoma Using FT-IR。Microspectroscopy and Cluster Analysis, Bio-chimica et Biophysica Acta，1688(2)，176-186。  new window
7.Manski, C.(1990)。The Use of Intemation Data to Predict Behavior: A Best-Case Analysis。Journal of the America Statistical Association，85(412)，934-940。  new window
8.McGreal, R.(1998)。Spring/Summer, Integrated Distributed Learning Environments (IDLEs) on the Internet: A。Survey, Educational Technology Review，2，25-31。  new window
9.Messina, B. A.(2002)。Distance Learning: An Option for Your Future。Journal of PeriAnesthesia Nursing，17(5)，304-309。  new window
10.Ruspini, E. H.(1969)。A New Approach to Clustering。Information and Control，15，22-32。  new window
11.Selim, S. Z.、Ismail, M. A.(1984)。Soft Clustering of Multidimensional Data: A Semifuzzy Approach。Pattern Recognition，175，559-568。  new window
12.Wang, Zhiling、Guerriero, A.、Sario, M. D.(1996)。Comparison of Several Approaches for the Segmentation of Texture Images。Pattern Recognition Letters，17，509-521。  new window
13.Wei, W.、Mendel, J. M.(1994)。Optimality Test for Fuzzy c-means Algorithm。Pattern Recognition，27(11)，1567-1573。  new window
14.夏榕文、曾愛華(20050700)。數位學習特性對學習滿意度之影響--探討學習知覺之中介效果。中華管理學報，S2，43-52。new window  延伸查詢new window
15.蔡敦浩、藍紫堂(20041200)。新興產業發展的複雜調適系統觀點--以臺灣E-Learning產業為例。管理學報，21(6)，715-732。new window  延伸查詢new window
16.邱玉菁(2004)。數位學習之學習成果的再思考。教育資料與圖書館學，41(4)，561-581。new window  延伸查詢new window
17.于富雲(20030900)。網路學習科技的影響與角色之正視。教育資料與圖書館學，41(1)，99-108。new window  延伸查詢new window
18.Dunn, J. C.(1974)。A Fuzzy Relative Of The ISODATA Process And Its Use In Detecting Compact, Well-Separated Clusters。Journal of Cybernetics，3(3)，32-57。  new window
19.Calantone, R. J.、Sawyer, A. G.(1978)。The Stability of Benefit Segments。Journal of Marketing Research，15(3)，395-404。  new window
20.Xie, X. L.、Beni, G.(1991)。A Validity Measure for Fuzzy Clustering。IEEE Transactions on Pattern Analysis and Machine Intelligence，13(8)，841-847。  new window
21.Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control，8(3)，338-353。  new window
22.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research，16(1)，64-73。  new window
23.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
24.Trauwaert, E.(1988)。On the Meaning of Dunn's Partition Coefficient for Fuzzy Clusters。Fuzzy Sets and Systems，25(2)，217-242。  new window
25.Rousseeuw, P. J.(1987)。A Graphical Aid of Cluster Analysis。Journal of Computer Application Math，20，53-65。  new window
26.Rouben, M.(1982)。Fuzzy Clustering Algorithms and Their Cluster Validity。European Journal of Operational Research，10，294-301。  new window
27.Shin, H. W.、Sohn, S. Y.(2004)。Segmentation of Stock Trading Customers According to Potential Value。Expert Systems with Applications，27(1)，27-33。  new window
會議論文
1.Pedrycz, W(1996)。Data Mining and Fuzzy Modeling, Fuzzy Information Processing Society。NAFIPS 1996 Biennial Conference of the North American。Berkeley, CA。263-267。  new window
2.Russell, S.、Lodwick, W.(1999)。Fuzzy Clustering in Data Mining for Telco Database Marketing Campaigns。International Conference of North American Fuzzy Information Processing Society。New York, NY。  new window
3.MacQueen, J. B.(1967)。Some Methods for Classification and Analysis of Multivariate Observations。5th Berkeley Symposium on Mathematical Statistics and Probability。Berkeley, CA：University of California Press。281-297。  new window
4.Agrawal, R.、Imielinski, T.、Swami, A. N.(1993)。Mining Association Rules between Sets of Items in Large Databases。The 1993 ACM SIGMOD International Conference on Management of Data，207-216。  new window
學位論文
1.胡裕仁(2001)。模糊分類在醫學影像分割上的應用(碩士論文)。中原大學。  延伸查詢new window
圖書
1.Roiger, Richard J.、Geatz, Michael W.(2003)。Data Mining: A Tutorial-Based Primer。Addison-Wesley Publishing Company。  new window
2.黃俊英、林震岩(1991)。SAS精析與實例。台北：華泰書局。  延伸查詢new window
3.Dunn, J. C(1976)。Indices of Partition Fuzzy and Detection of Clusters in Large Data Sets。New York, NY：Elsevier。  new window
4.Gruijter, J. J.、McBratney, A. B.(1988)。Classification and Related Methods of Data Analysis。Amsterdam：Elsevier Science。  new window
5.Hagel III, J.、Armstrong, A. G.(1998)。Net Gain: Expanding Market Trough Virtual Communities。Boston, MA：Harvard Business School Press。  new window
6.Frank, Ronald E.、Massy, William F.、Wind, Yoram(1972)。Market Segmentation。Englewood Cliffs, New Jersey：Prentice-Hall, Inc。  new window
7.Bezdeck, J. C.(1981)。Pattern Recognition with Fuzzy Objective Function Algorithms。Kluwer Academic Publishers。  new window
8.Cohen, J.、Cohen, P.(1975)。Applied Multiple Regression/Correlation Analysis for the Behavior Sciences。Hillsdale, New York：Lawrence Erlbaum。  new window
9.Kotler, P.(1988)。Marketing Management Analysis, Planning, Implementation, and Control。Prentice Hall。  new window
10.Churchill, G. A. Jr.(1995)。Marketing Research: Methodological Foundations。The Dryden Press。  new window
11.Rosenberg, Marc Jeffrey(2001)。E-learning: Strategies for Delivering Knowledge in the Digital Age。McGraw-Hill Companies, Inc.。  new window
12.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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