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題名:以品牌權益觀點探討B2B品牌經營之關鍵成功要素
書刊名:亞太經濟管理評論
作者:林亭汝 引用關係謝光偉游雅雯 引用關係
出版日期:2007
卷期:11:1
頁次:頁87-117
主題關鍵詞:品牌權益層級分析法B2B品牌經營IT產業Brand equityAHPB2B brand managementIT industry
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:594
  • 點閱點閱:22
期刊論文
1.洪順慶、吳長生(1999)。臺灣自創國際品牌策略與行銷績效之關係研究。中山管理評論,7(4),71-104。  延伸查詢new window
2.龐文真(2006)。臺灣新興品牌大躍進。數位時代雙週,139,38-61。  延伸查詢new window
3.Das, T. K.、Teng, B. S.(2006)。A Resource-based Theory of Strategic Alliance。Journal of Management,26(1),31-61。  new window
4.Krishnan, H. S.(1996)。Characteristics of Memory Association: A Consumer-Based Brand Equity Perception。International Journal of Research in Marketing,13(4),309-405。  new window
5.Yuan, B.、Wang, M. Y.(1995)。The Influential Factors for the Effectiveness of International Strategic Alliances of High-Tech Industry in Taiwan。International Journal of Technology Management,10(7),777-787。  new window
6.De Chernatony, L.(2001)。A Model for Strategically Building Brands。Journal of Brand Management,9(1),32-44。  new window
7.蔡明達、洪順慶(20021200)。組織學習與市場導向理論之比較與探討。中華管理評論,5(5),54-72。  延伸查詢new window
8.Juran, J. M.(1988)。Managing for Quality。The Journal for Quality and Participation,11(1),8-12。  new window
9.陳振燧、洪順慶(19981200)。顧客基礎的品牌權益建立之研究。管理學報,15(4),623-642。new window  延伸查詢new window
10.Jackson, B. B.(1985)。Build Customer Relationships that Last。Harvard Business Review,63(6),120-128。  new window
11.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice,9(1),61-75。  new window
12.Benjamin, R. I.、de Long, D. W.、Morton, S. M. S.(1990)。Electronic Data Interchange: How Much Competitive Advantage?。Long Range Planning,23(1),29-40。  new window
13.陳振燧、洪順慶(19991200)。消費品品牌權益衡量量表之建構--顧客基礎觀點。中山管理評論,7(4),1175-1199。new window  延伸查詢new window
14.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。  new window
15.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。  new window
16.Prahalad, Coimbatore K.、Hamel, Gary(1990)。The core competence of the corporation。Harvard Business Review,68(3),79-91。  new window
17.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
18.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
19.鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。new window  延伸查詢new window
會議論文
1.曾光華(1995)。顧客資料庫與關係行銷。第二屆中小企業管理研討會。臺北:經濟部中小企業處。  延伸查詢new window
學位論文
1.湯錦泓(2001)。產品架構創新、策略聯盟與競合策略之研究--以系統晶片設計公司為個案(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Gillespie, K.、Jeannet, J. P.、Hennessey, H. D.(2006)。Global Marketing。New York:Houghton Mifflin。  new window
2.Aaker, D. A.、Joachimsthaler, E.(2000)。BrandLeadership: The NextLevel of the Brand Revolution。New York:The Free Press。  new window
3.Best, R. J.(2000)。Market-based Management: Strategies for Growing Customer Valueand Profitability。New Jersey:Prentice Hall。  new window
4.余千智(1999)。電子商務總論。智勝文化。  延伸查詢new window
5.Saaty, Thomas L.(1999)。The Analytic Hierarchy Process。New York:McGraw-Hill。  new window
6.Lynch, R. P.(1989)。The Practical Guide to Joint Ventures and Corporate Alliances。New York:John Wiley & Sons。  new window
7.Davis, S.、Goetsch, David L.(1994)。Introduction to total quality: quality, productivity, competitiveness。New Jersey:Prentice Hall International。  new window
8.Barney, Jay B.(1997)。Gaining and Sustaining Competitive Advantage。Addison-Wesley Publishing Company。  new window
9.Grönroos, Christian(1990)。Service management and marketing: Managing the moments of truth in service competition。Lexington Books。  new window
10.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
11.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
12.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
圖書論文
1.Bartlett, C.、Ghoshal, S.(1990)。Managing innovation in the transnational corporation。Managing the Global Firm。London:Routledge。  new window
2.Sawhney, M.、Kaplan, S.(1999)。Let's Get Vertical。Business 2.0。  new window
3.江明修、許世雨、劉祥孚(1999)。環保類非營利組織之策略聯盟。第三部門:經營策略與社會參與。臺北:智勝文化。  延伸查詢new window
4.Porter, M. E.、Fuller, M. B.(1986)。Coalitions and Global Strategy。Competitive in Global Industries。Boston, MA:Harvard Business School Press。  new window
5.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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