| 期刊論文1. | 洪順慶、吳長生(1999)。臺灣自創國際品牌策略與行銷績效之關係研究。中山管理評論,7(4),71-104。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 龐文真(2006)。臺灣新興品牌大躍進。數位時代雙週,139,38-61。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Das, T. K.、Teng, B. S.(2006)。A Resource-based Theory of Strategic Alliance。Journal of Management,26(1),31-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Krishnan, H. S.(1996)。Characteristics of Memory Association: A Consumer-Based Brand Equity Perception。International Journal of Research in Marketing,13(4),309-405。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Yuan, B.、Wang, M. Y.(1995)。The Influential Factors for the Effectiveness of International Strategic Alliances of High-Tech Industry in Taiwan。International Journal of Technology Management,10(7),777-787。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | De Chernatony, L.(2001)。A Model for Strategically Building Brands。Journal of Brand Management,9(1),32-44。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | 蔡明達、洪順慶(20021200)。組織學習與市場導向理論之比較與探討。中華管理評論,5(5),54-72。 延伸查詢![new window](/gs32/images/newin.png) | 8. | Juran, J. M.(1988)。Managing for Quality。The Journal for Quality and Participation,11(1),8-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | 陳振燧、洪順慶(19981200)。顧客基礎的品牌權益建立之研究。管理學報,15(4),623-642。 延伸查詢![new window](/gs32/images/newin.png) | 10. | Jackson, B. B.(1985)。Build Customer Relationships that Last。Harvard Business Review,63(6),120-128。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice,9(1),61-75。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Benjamin, R. I.、de Long, D. W.、Morton, S. M. S.(1990)。Electronic Data Interchange: How Much Competitive Advantage?。Long Range Planning,23(1),29-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | 陳振燧、洪順慶(19991200)。消費品品牌權益衡量量表之建構--顧客基礎觀點。中山管理評論,7(4),1175-1199。 延伸查詢![new window](/gs32/images/newin.png) | 14. | Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Prahalad, Coimbatore K.、Hamel, Gary(1990)。The core competence of the corporation。Harvard Business Review,68(3),79-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | 鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。 延伸查詢![new window](/gs32/images/newin.png) | 會議論文1. | 曾光華(1995)。顧客資料庫與關係行銷。第二屆中小企業管理研討會。臺北:經濟部中小企業處。 延伸查詢![new window](/gs32/images/newin.png) | 學位論文1. | 湯錦泓(2001)。產品架構創新、策略聯盟與競合策略之研究--以系統晶片設計公司為個案(碩士論文)。國立臺灣大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Gillespie, K.、Jeannet, J. P.、Hennessey, H. D.(2006)。Global Marketing。New York:Houghton Mifflin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Aaker, D. A.、Joachimsthaler, E.(2000)。BrandLeadership: The NextLevel of the Brand Revolution。New York:The Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Best, R. J.(2000)。Market-based Management: Strategies for Growing Customer Valueand Profitability。New Jersey:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | 余千智(1999)。電子商務總論。智勝文化。 延伸查詢![new window](/gs32/images/newin.png) | 5. | Saaty, Thomas L.(1999)。The Analytic Hierarchy Process。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Lynch, R. P.(1989)。The Practical Guide to Joint Ventures and Corporate Alliances。New York:John Wiley & Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Davis, S.、Goetsch, David L.(1994)。Introduction to total quality: quality, productivity, competitiveness。New Jersey:Prentice Hall International。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Barney, Jay B.(1997)。Gaining and Sustaining Competitive Advantage。Addison-Wesley Publishing Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Grönroos, Christian(1990)。Service management and marketing: Managing the moments of truth in service competition。Lexington Books。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Bartlett, C.、Ghoshal, S.(1990)。Managing innovation in the transnational corporation。Managing the Global Firm。London:Routledge。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Sawhney, M.、Kaplan, S.(1999)。Let's Get Vertical。Business 2.0。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 江明修、許世雨、劉祥孚(1999)。環保類非營利組織之策略聯盟。第三部門:經營策略與社會參與。臺北:智勝文化。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Porter, M. E.、Fuller, M. B.(1986)。Coalitions and Global Strategy。Competitive in Global Industries。Boston, MA:Harvard Business School Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |