This paper aimed to promote value innovation in administration of school guidance. School guidance is increasingly important due to great complexity of society in the 21st Century. However it seems not be effectively executed by school guidance administration. Nowhere is this more true than appropriate planning school guidance by administration could enhance the school climate to make the school a place where all children can and ant to learn. “The Blue Ocean Strategy” could unlock the creativity of a wide range of people within an organization, it is easy to understand and communicate for effective execution. The article reflected the challenges of school guidance, and then, it applied the actions framework that include “eliminate─reduce─raise─create” in “The Blue Ocean Strategy” as a tool to engage value innovation. Moreover, some available suggestions are proposed in order to improve the present guidance administrative system in school, it will contribute to really reach the objective of “Friendly Campus”.