Since the late 1970s, tea has become a medium that integrates the Taiwanese and their ethnicity. Through the effort of the grassroots teahouses, tea drinking has developed into a sophisticated culture. In recent years, tea culture has poised to become an identity symbol within globalization trend, with the native cultural capital vying against foreign culture. How does tea exhibition present the subject of Taiwanese tea culture? In a tea exhibition, how will Taiwanese tea culture be constructed and imagined? These are the points to be considered in this article. The first part of the paper introduces the development of contemporary teahouses and tea arts. Secondly, by analyzing the Taiwanese tea culture phenomenon and its economic, social and cultural background, this article explores the role of the “tea exhibition” that has constructed the Taiwanese tea culture. Finally, with a case study of the “Taipei Tea Culture Exposition, 2006,” it elaborates on how tea culture is constructed and imagined, the ways tea culture is represented once it entered the exhibition channel, and its relation with virtual tea culture. We will be able to see that after much cul1ing, re-arranging, and re-presentation; only a part of tea culture is displayed. There is even a newly-created element. Based on the relation between “tea culture exhibition” and “tea culture,” this article aims to discover the possibilities of traditional cultural exhibition and to explore how traditional culture can be presented in modern times.