An essay on the reasons of giving the literary name was new genre in Song Dynasty, which Liu Kai, Mu Xiu created it on the ceremony of giving the literary name. To Huang Ting-jian, he wrote over fifty works, which were the first in Song Dynasty. The content takes “way” as the core, emphasizes moral cultivation, which reflect the cultural spirit of Song Dynasty. And he used much rhetoric, like factual allusion, arrange in order, trope and so on, which elevated the literiness on giving the literary name.