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題名：喚醒沈睡資源：《女人我最大》背後的商業模式創新
書刊名：中山管理評論
作者：歐素華 引用關係
作者(外文)：Ou, Su-hua
出版日期：2015
卷期：23:1(上)
頁次：頁225-267
主題關鍵詞：商業模式創新；開放創新；價值鏈；資源交換；價值創造；Business model innovation；Open innovation；Resource exchange；Value creation；Value capture
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:14
  • 點閱點閱:4
當代企業積極學習善用外部資源以創新商業模式。但多數企業往往只看到資源的顯性價值以換取短期利益，忽略資源的隱性潛值，無法掌握創新先機。本研究剖析TVBS電視台─美妝時尚節目《女人我最大》，製作團隊如何在換取資源過程中喚醒置入資源、達人老師、與電商平台價值，從而創新營收獲利模式。本文提出三種轉型機制：喚醒有形資源的無形價值、轉化劣勢資源為優勢價值、從單一資源增生多元價值。在學理貢獻上，本研究由喚醒資源價值角度，豐富資源多元樣貌，取代開放創新對資源流動或資源交易的單一換價觀點。尤其，特殊資源加值過程，可創造資源多元應用可能性；較以往資源基礎論僅重視稀有性或難以模仿的優勢資源，將更具開創性。從資源基礎論到「資源喚價學」，乃是本研究重要貢獻。在實務上，本文建議陷入經營危機的企業，與其盲目仿效或到處籌措資源，不如潛心學習如何由「喚價」實務改變內外部資源價值。企業若能學習資源加值之道，就有能力掌握開創商模先機。
Enterprises learn how to leverage outside resources to innovate their business models. However, most enterprises focus on the visible value of acquired resources but neglect the invisible potentials for innovative opportunities. This research examines how a fashion TV show, ＂Lady First＂, can summon resources for innovation by awakening ＂deep sleep＂ resources. This paper analyzes the resource exchange process and identifies three patterns of value awakening mechanism: wakening the invisible values, turning disadvantages into advantages, and effectuating one resource for multiple functions. Theoretically, this research enriches open innovation by deepening the resource exchange process through value awakening mechanism. This thesis on resource awakening also highlights the importance of resourceful applications instead of just emphasizes on rare, valuable, not imitable, not substitutable of physical resources. Thus, extending our understanding of resource-based view theory. Practically, this article suggests that enterprises in revenue crisis need to review the incumbent resources at first for potential applications. When firms learn how to awaken ＂deep sleep＂ resources, they can create new values, summon outside resources and seize new business opportunities.
期刊論文
1.Dutton, Jane E.、Worline, Monica C.、Frost, Peter J.、Lilius, Jacoba(2006)。Explaining compassion organizing。Administrative Science Quarterly，51(1)，59-96。  new window
2.Bechky, B. A.、Okhuysen, G. A.(2011)。Expecting the Unexpected? How SWAT Officers and Film Crews Handles Surprises。Academy of Management Journal，54(2)，239-261。  new window
3.Chesbrough, Henry W.(2010)。Business Model Innovation: Opportunities and Barriers。Long Range Planning，43(2/3)，354-363。  new window
4.蕭瑞麟、歐素華、陳蕙芬(20140600)。劣勢創新：梵谷策展中的隨創行為。中山管理評論，22(2)，323-367。new window  延伸查詢new window
5.Chesbrough, H. W.(2003)。The Era of Open Innovation。MIT Sloan Management Review，44(3)，35-41。  new window
6.Chesbrough, H. W.(2011)。Bring Open Innovation to Services。Sloan Management Review，52(2)，85-90。  new window
7.Hisrich, R. D.(1988)。New Business Formation Through the Enterprise Development Center: A Model for New Venture Creation。IEEE Transactions on Engineering Management，35(4)，221-232。  new window
8.Garud, Raghu、Karnøe, Peter(2003)。Bricolage Versus Breakthrough: Distributed and Embedded Agency in Technology Entrepreneurship。Research Policy，32(2)，277-300。  new window
9.Tortoriello, M.、Krackhardt, D.(2010)。Activating cross-boundary knowledge: The role of Simmelian ties in the generation of innovations。Academy of Management Journal，53(1)，167-181。  new window
10.Chesbrough, Henry(2007)。Why companies should have open business models。MIT Sloan Management Review，48(2)，22-28。  new window
11.Eisenhardt, Kathleen M.、Schoonhoven, Claudia Bird(1996)。Resource-based view of strategic alliance formation: Strategic and social effects in entrepreneurial firms。Organization Science: A Journal of the Institute of Management Sciences，7(2)，136-151。  new window
12.Orlikowski, Wanda J.(2002)。Knowing in Practice: Enacting a Collective Capability in Distributed Organizing。Organization Science，13(3)，249-273。  new window
13.Shane, Scott A.(2000)。Prior knowledge and the discovery of entrepreneurial opportunities。Organization Science，11(4)，448-469。  new window
14.Berry, L. L.、Shankar, V.、Parish, J. T.、Cadwallader, S.、Dotzel, T.(2006)。Creating new markets through service innovation。MIT Sloan Management Review，47(2)，56-63。  new window
15.Teece, David J.(2010)。Business models, business strategy and innovation。Long Range Planning，43(2/3)，172-194。  new window
16.Eisenhardt, Kathleen M.(1989)。Agency Theory: An Assessment and Review。The Academy of Management Review，14(1)，57-74。  new window
17.Johnson, Mark W.、Christensen, Clayton M.、Kagermann, Henning(2008)。Reinventing your business model。Harvard Business Review，86(12)，57-68。  new window
18.Baden-Fuller, Charles、Morgan, Mary S.(2010)。Business Models as Models。Long Range Planning，43(2/3)，156-171。  new window
19.Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal，5(2)，171-180。  new window
20.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
21.Lee, Thomas W.、Mitchell, Terence R.、Sablynski, Chris J.(1999)。Qualitative Research in Organizational and Vocational Psychology, 1979-1999。Journal of Vocational Behavior，55(2)，161-187。  new window
22.Baker, Ted、Nelson, Reed E.(2005)。Creating something from nothing: Resource construction through entrepreneurial bricolage。Administrative Science Quarterly，50(3)，329-366。  new window
研究報告
1.Teece, D. J.、Pisano, G.、Shuen, A.(1990)。Firm capabilities, resources and the concept of strategy。Berkeley, C.A.：University of California at Berkeley, Center for Research in Management。  new window
學位論文
1.呂珮羽(2014)。偶像劇的組織作為--以三立電視臺為例(碩士論文)。東吳大學。  延伸查詢new window
2.李金玲(2009)。電視節目產製流程與知識管理研究--以八大電視頻道「娛樂百分百」為例(碩士論文)。世新大學。  延伸查詢new window
3.陳哲彬(2010)。電視節目製作關鍵流程與績效管理模式之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
4.廖宣怡(2011)。中國大陸電視歌唱選秀節目產製之個案研究--以湖南衛視《超級女聲》、《快樂男聲》為例(碩士論文)。國立臺灣藝術大學。  延伸查詢new window
5.劉善群(2014)。串出媒體綜效：中時電子報串媒體策略與商業模式創(碩士論文)。國立政治大學。  延伸查詢new window
6.劉麗惠(2013)。劣勢隨創：資源制約下娛樂產業的創新回應(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Slywotzky, Adrian J.(1995)。Value Migration: How to Think Several Moves Ahead of the Competition。Harvard Business School Press。  new window
2.Chesbrough, H. W.(2011)。Open services innovation: rethinking your business to grow and compete in a new era。New York。  new window
3.林道燊(2011)。電視媒體產業概況。台北：IBT台灣工業銀行。  延伸查詢new window
4.劉幼琍、呂學錦、賴弦五、李彬、何薇玲、李泰臨(2013)。電訊傳播：CEO的經營策略。新北市：威仕曼文化。  延伸查詢new window
5.Osterwalder, A.、Pigneur, Y.(2009)。Business Model Generation。Hobohen, NJ:：John Wiley and Sons。  new window
6.Chesbrough, H. W.(2006)。Open Business Models: How to Thrive in the New Innovation Landscape。Harvard Business School Press。  new window
7.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
8.Glaser, Barney G.、Strauss, Anselm L.(1967)。The Discovery of Grounded Theory: Strategies for Qualitative Research。Aldine。  new window
9.Penrose, E. T.(1995)。The theory of the growth of the firm。New York：John Wiley。  new window
 
 
 
 
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