綜觀博物館圖像授權起源是19世紀的英國，販售傳統攝影圖像為起始，21世紀 90年代起，各國推動博物館藏品數位化的計畫，衍生數位圖像授權的各式議題，博物館的圖像多數是拍攝博物館藏品的數位成像，因此除了經濟價值之外還具有文化載體的特殊性，因此如何平衡經濟與文化價值之間的利用，一直是博物館圖像授權政策的核心議題。台灣依然是透過授權程序提供數位圖像讓大眾使用，傳統的圖像授權主要服務學術與教育的非營利使用者，但此營運主軸在近年已有所變革，乃因圖像授權的商業應用在文創法頒布後呈現顯著的成長。博物館的圖像歷經快速膨脹成長的數位化時代後，現今需要面對龐大圖像數量的管理問題，博物館發展圖像授權的經營管理策略，已是勢在必行的趨勢，本文欲提供理論框架分析博物館授權的營運模式之探析，進一步探究博物館如何創造更符應社會需求的角色，以數位典藏作為形塑馬爾侯所預言之「無牆的想像博物館（museum without wall）」的基礎，再造「共享」之理念。

This paper explores the current approaches and the turns of digital image licensing policy in Taiwan. We focus on providing suggestions to a sustainable model of images licensing for museum in Taiwan. After digitalization project in Taiwan for ten years, there are amounts of digital content which held by museums. We care about that how are museums facing and handling access to their images in a digital environment. The Digital Archives open the museum cabinet to provide the public another channel for contacting collections of museums, general public can use the museum images rely on licensing mechanism. This study aimed to explore what changes in the function and significance of museum image license since Digital Archive. Moreover, this study expects to be image license policy reference for museum in Taiwan. In conclusion, we try to look for the way of sharing and prosperity of cultural heritage in Taiwan. Access in digital word for museum is not only about dilemma of fee or free, but also about the convenience of digital environment, technological supporting, internal management to contribute to a friendly access. Museums have to change the role of image licensing from dominant controllers to innovation facilitators in the digital age.