(一) 書籍資料
Dant, Tim，2009 ，物質文化。龔永慧譯。台北：書林。
大衛布魯克斯，2001，BOBO族：新社會精英的崛起。台北：遠流。
安列德．傅頌(Andre Fourcans)，2006，巧克力經濟學，譯者 武忠森，台北市：知識流.。
安德烈．馬爾羅， 2001。 無牆的博物館。 李瑞華及袁楠譯。 廣西：廣西師範大學。(原始出版日期1967年)。
辛晚教．古宜靈．廖淑容等編著。2005。文化生活圈與文化產業。台北：詹氏書局。
約翰．史都瑞(John Storey)，2001。文化消費與日常生活。張君玫譯。台北：巨流。
國家文化藝術基金會，2004。文化創意產業實務全書。台北：商周出版。
張婉真，2005。論博物館學。台北：典藏。
張譽騰，2003。博物館大勢觀察。台北:五觀出版社。辜振豐，2003。布爾喬亞：欲望與消費的古典記憶。台北：果實。
黃光男，2007。博物館企業。台北：藝術家。
楊小濱，1995。否定的美學：法蘭克褔學派的文藝理論和文化批評。台北：麥田。葉至誠，2000。《社會科學概論》。台北市：揚智文化。
劉維公，2006。風格社會。台北:天下雜誌。
Abercrombie, B and Longhurst, N., 1998. Audiences, London: Sage
Adorno, T, and Horkheimer, M. (1979) the Dialectic of Enlightenment. Trans. John Cumming. London: Verso
Andersson, D. A., 2006. The economics of experiences, the arts and entertainment. Cheltenham: Edward Elgar.
Ariely, Dan. 2008. Predictably irrational - the hidden force that shape our decisions [Predictably Irrational]. Trans. Y. Chou. 1st ed. Taiwan: Bardon-Chinese Media Agency.
Babbie, Sheila, 2004. The practice of social research, USA:Wadsworth
Baudrillard, Jean, 1998, The Consumer Society: Myths and Structure, New York: Sage (Originally published 1970)
Baumol, William J. and William G Bowen. 1996. Performing art - the economic dilemma. New York: Basic Books.
Baumol, William. 1987. Excerpt from the new pals grave: a dictionary of economics,
Bennett, T., 1994. The reluctant museum visitor: a study of non-goers to history museums and art galleries, Redfern, NSW : Australia Council
Bourdieu, P and Darbel A ,1997, The Love of Art – European Art Museums and their Public, Translated from Franch, UK: Polity (Originally published 1969)
Bourdieu, P., 1984, Distinction: a social critique of the judgment of taste, London: Routledge
Buamol, William. 1995 . The case for subsidizing the art: an interview. in Snowball, Jeanette D. 2008. Measuring the value of culture : Methods and examples in cultural economics. Berlin: Springer Verlag.
Campbell，Colin(1987) The Romanticism and the Spirit of Modern Consumerism, Oxford: Basil Blackwell
Conybeare, C., 1991. Museum visitor survey a practical guide, Taunton: Area museum council for the South West
Davies, S., 1994. By popular demand: a strategic analysis of the market potential for museums and art galleries in the UK, London: Museum and Galleries Commission
Douglas, Mary and Isherwood, Baron (1979). The world of Goods, toward an Anthropology of Consumption, London: Alien Lane
Falk, John H., and L. D. Dierking. 1992. The museum experience. Washington DC: Whalesback Books.
Feldstein, Martin S. 1991. The economics of art museums. Conference reports / national bureau of economic research. Chicago ; London: University of Chicago Press.
Hein, G., 1998. Learning in the museum, London: Routledge
Hill, Kate, 2005. Culture and class in English public museums, 1850–1914 Aldershot: Ashgate
Husdon, Kenneth, 1975. A social history of museums : what the visitors thought ,N.J. : Humanities Press
Kotler, Neil, and Philip Kotler. 1998. Museum strategy and marketing : Designing missions, buildings, audiences, generating revenue and resources. San Francisco, Calif.: Jossey Bass.
MacDonald, S. &; Silverstone, R., 1999. Rewriting Museums’ Fictions, in Boswell, D. &; Evans, J. (ed). Representing the Nation: A Reader; Histories, Heritage and Museums, London: Routledge
Maffesoli, M. (1966) The time of the tribes – the decline of individualism in mass society. London: Sage
Mclean, F., 1997. Marketing the museum. London: Routledge.
Michelle Reeve, Measuring the economic and social impact of the arts，MGDC，2004，London
Miller, Daniel (1987) Material Culture and Mass Consumption. Oxford: Basil Blackwell.
Moore, K., 1997. Museum and popular culture, Leicester: Leicester University Press
Moore, Kevin. 1994. Museum management. Leicester readers in museum studies. London: Routledge.
Peacock, Alan, 1992. Economies, cultural values and cultural policies. Towse. R.(ed) 1997 Cultural economics: the arts, the heritage and the media industries. Vol. 2. Cheltenham: Edward Elgar
Pick, John, 1980. Art Administration, London: E. &; F. N. Spon Ltd.
Postrel, V., 2004, The Substance of Style – How the Rise of Aesthetic Value is Remaking Commerce, Culture and Consciousness. Translated from English by Yan H. Chen L. Taipei: Sunbright (Originally published 2003)
Pommerehne, Werner W., and Bruno S. Frey. 1989. Muses and Markets : Explorations in the economics of the arts, USA: B. Blackwell.
Rayner, Vanessa. 2002. The tourist gaze : An investigation into the reliance of UK museums on overseas visitor markets. Leicester: University of Leicester.
Ricoeur, P., 1970, Freud and Philosophy: An Essay on Interpretation. New Haven: Yale University Press
Robinson, E. (1928) The behavior of the museum visitor, Washington DC: AAM
Snowball, Jeanette D. 2008. Measuring the value of culture : Methods and examples in cultural economics. Berlin: Springer Verlag.
Solomon, Michael., 2008. Consumer Behavior – Buying, Having, and Being. New Jersey: Pearson Education.
Storey, John. 2001. Cultural theory and popular culture: An introduction. 3rd ed. Harlow: Prentice Hall.
Throsby, David. 2001. Economics and culture Cambridge :Cambridge University.
Throsby (ed.). 2006. Handbook of the economics of art and Culture, Vol.1. 6-22
Tony Travers. 2006. Museum and galleries in Britain - economic, social and creative impacts. London: MLA, .
Towse, Ruth. 2003. A handbook of cultural economics. Cheltenham: Edward Elgar.
Towse. R. (ed) 1997 Cultural economics: the art, the heritage and the media industries. vol.2. Cheltenham: Edward Elgar
Trevelyan, V. (ed.) (1991) Dingy place with different kinds of bits: an attitudes survey of London museums amongst non-visitors, London: London Museums
Ulwick, Anthony W. 2006. What customers want [What Customers Want]. Chinese (Tranditional) ed. New York: McGraw-Hill.
Veblen, Thorstein., 1994{1899}. The theory of the leisure class. Dover thrift editions. New York: Dover Publications.
Wallace, Margot A. 2006. Museum branding : How to create and maintain image, loyalty, and support. Oxford: AltaMira Press.
Weil, S., 1990. Rethinking the museum, Washington: Smithsonian Institution Press
Willis, P., 1990, Common Culture. Milton Keynes: Open University Press
(二) 政府報告
文化建設委員會，2005。文化創意產業發展概況。台北：文建會。
文化建設委員會，2006。文化創意產業發展概況。台北：文建會。
文化建設委員會，2007。文化創意產業發展概況。台北：文建會。
杜紫軍等編著，2009。 2008年台灣文化創意產業發展年報。台北：經濟部工業局。
DCMS, 2000. Centres for Social Change: Museums and Galleries and Achieves for Al. London : DCMS.
DCMS，2005. Understanding the Future: Museums and 21st Century Life, London: DCMS
DCMS. 2001. Culture and creativity; the next ten years. London: DCMS, ,
DCMS., 2008, Creative Britain: New Talents for the New Economy, London: DCMS
Labour Party 1997. Creative the Future: A strategy for Cultural Policy, Arts and Creative Economy. London: Labour Party.
McIntyre, M. H., 2007. Audience knowledge digest: why people visit museums and galleries, and what can be done to attract them, London: Museums, Libraries and Archives
Mori, 2004/2005. Visitors to Museum and Galleries. London: Museums Libraries and Archives.
Museums and Galleries Commission, and Brian Morris. 1988. The national museums : The national museums and galleries of the United Kingdom. London: H.M.S.O.
Museums and Galleries Commission, and Sue Runyard. 1994. The museum marketing handbook. London: Hmso.
Museums and Galleries Commission. 1999. Creative Industry : Generating income for museums and galleries. London: Museums &; Galleries Commission.
Museums Libraries Archives Council, A Ground-Breaking Investment in England’s Regional Museums, , 2006, London
NAO, Income generated by the museums and galleries. 2004. London: National Audit Office, .
RCMG, 2006. What did you learn at the museum today?, London: MLA.
RCMG, 2007. Inspiration, Identity, Learning: the Value of Museums, The evaluation
Policy Study Institute ,1988,the Economic Importance of the Art in Britain，London
Touche Ross Management Consultants (1989) Museum Funding and Services – the Visitor’s perspective, London: Touche Ross
(三) 期刊論文
中華民國藝術文化環境改造協會， 2006。 民眾博物館文化消費研究調查。 台中: 國立自然科學博物館。
文化建設委員會，2003。文建會文化創意產業地方巡迴論壇論文集。台北：文建會。
朱文妮，1999。台灣文化消費分區現象。碩士論文：東吳大學社會研究所。
林奇伯、林妙玲，2008，品味學習潮。遠見雜誌(260)：154-198。
梁賢文，2001，英國文化政策與行政作為我國學習對象之研究。碩士論文：淡江大學歐洲研究所。
楊永妙，2002，打拼文化產業。遠見雜誌(198):73-106。
賴惠敏，2003，<乾隆朝蘇州織造局與江南物質文化>，「過眼繁華：明清江南的生活與文化」國際學術研討會，台北國立故宮博物院
Adams, G. D. 1998. Museum strategy and marketing: Designing missions, building audiences, generating revenue and resources. Museum News 77, (3) 35-+.
Addison, E. Museum marketing: A tool for survival. Muse XI 2, (1993) 2-4.
Alexander, Victoria D. 1999. A delicate balance - museum and the marketplace. Museum International 51, (2) 29-34.
Ames, P. J., 1994. A Challenge to modern museum management: meshing mission and market, in Moore, K(ed) Museum Management, London: Routledge,15-21
Arendt, Paul. 2007. Art: Our museums and galleries are busier that never this holiday season but is anyone actually looking at the art? the Guardian(London), December 18, 2007, Tuesday, 2007
Breitkopf, Susan, 2007, Check, Please! - Museum and Destination Dining, Museum News, September /October 2007
Bluag, Mark, 2001, Where are we now on cultural economics?, Journal of Economic Surveys 15, 123-143
Bradford, Hugh. 1991. A new framework of museum marketing. In Museum management., ed. Kevin Moore. 1st ed., 41-51. New York, USA: 1994.
Brosio, Girogrio. 1994. The art industry: problems of measurement. in Peacock. A. and I Rizzo(ed.) 1994. Cultural economics and cultural policies. Netherland: Kluwer Academic Publisher. 17-22
Cowell, Ben. 2007. Measuring the impact of free admission. Cultural Trends 16, (3) (September, 2007) 203-224.
Davies, Stuart. 2005. Still popular: Museums and their visitors 1994–2004. Cultural Trends 14, (53) (03) 67-105.
Dickenson, V. 1997. Museum visitor surveys: an overview, 1930 - 1000, in Towse. R.(ed) 1997 Cultural economics: the arts, the heritage and the media industries. Vol. 2. Cheltenham: Edward Elgar:272-281
Doering, Z. D., 1999 Visitor experiences in museums. Curators, 42(2)
Everitt, Sain, 2009. Renaissance Revelations: hub museums and online documentation. Cultural Trends, 28(1), 89-95.
Frey, Bruno S and Stephan Meier. 2006. The economics of museums. in Ginsburgh, Victor and David Throsby (ed.). 2006. Handbook of the economics of art and Culture, Vol.1. 1017-1047
Frey, Bruno S. 1998. Superstar museums: an economics analysis. Journal of Cultural Economics 22, 113-125.
Frey, Bruno S. 1994. Cultural economics and museum behavior. Scottish Journal of Political Economy 41, 325-335.
Frey, Bruno S. and R Eichenberger 1989. Anomalies and institutions. Journal of institutional and theoretical economics, 145:101-22
Ginsburgh, Victor, and David Throsby. 2006. Handbook of the economics of art and culture. Handbooks in economics. Vol. 25. Amsterdam ; London: Elsevier.
Harney, Andy Leon. 1992. Money changers in the temple? museums and the financial mission. Museum News (Nov/Dec) 38-45.
Hooper-Greenhill, E. 1995, Audiences – a curatorial dilemma, in S. Pearce(ED) Art in museums (143-146). London: Athlone
Hood, M. G.,. 1983. Stay away: Way people choose not to visit museum. Museum News, pp.41-47.
Hooper-Greenhill, E. 2001. The modernist museum and post-museum: Communication style and cultural change. Paper presented at Museum styles and feature, Taiwan.
Johnson, Peter and Barry Thomas. 1998. The economics of museums: a research perspective. Journal of Cultural Economics 22, 75-85
Kawashima, N., 1998. Knowing the public – a review of museum marketing literature and research, Museum Management and Curatorship, 17(1), pp.21-39.
Kerr, R. 2002. Choosing the Phase 1 Hubs, London: MLA.
King, Carol, 1975, Let's eat, Museum News 53, (6) 44-49.
Lampi, Elina, and Matilda Orth. 2009. Who visits the museums? A comparison between stated preferences and observed effects of entrance fees. Kyklos 62, (1) (02) 85-102.
Lewis, P. 1988. Marketing to the local community. Museum Journal 3, 147-149.
Lin, Y. N., 2006. Leisure – a function of museums? The Taiwan perspective. Museum Management and Curatorship, 21(4), pp. 302-316.
Literature and Research. Museum Management and Curatorship, 17(1) 21-39
Longhurst B. (2004) Audiences, museum and the English middle class. Museum and Society, 2(2), pp. 104-124
Loomis, R. J., 1987. Museums visitor evaluation: new tools for management American Association for State and Local History, Tennessee:Nashville
Lottery Heritage Fund, 2001. The Horizons of Heritage. London: HLF.
Louise Jury Arts Correspondent. 2007. Don't believe the hype: Why big is not always better for UK art shows. the Independent (London), March 12, 2007, Monday, 2007, sec Home, Pg.14.
Luksetich, William A., and Mark D. Partridge. 1997. Demand functions for museum services. Applied Economics 29, (12) (12) 1553.
Maddison, David, and Terry Foster. 2003. Valuing congestion costs in the british museum. Oxford Economic Papers 55, (1) (01) 173.
Martin, Andy. 2002. The impact of free entry to museums. Cultural Trends 12, (27) 3-12.
Maslow, A.H., 1943, A Theory of Human Motivation, Psychological Review, 50, pp370-396.
Morris, G. 2001. Museum management 3: Marketing strategies. Museum Practice 16, (6) 38-43.
Pignataro, Giacomo. 1994. Imperfect information and cultural goods: producers’ and consumers’ inertia. in Peacock. A. and I Rizzo(ed.) 1994. Cultural economics and cultural policies. Netherland: Kluwer Academic Publisher. 55-68
Prentice, R., 1996. Managing implosion: the facilitation of insight through the provision of context. Museum Management and Curatorship, 15(2), 169-185
Rentschler, R., 2004. Museum marketing: understanding different types of audiences. in F Kerrigan (ED) Oxford and Burlington, MA: Butterworth-Heinemann, 139-158
Sandell, Richard, 1988. New directions, new audience – a case study of Nottingham Museums. in Chen, Y. and Shin, J., eds, New directions for the new century: a conference on museum marketing, 9-11 December, 1998, Taiwan: NMH
Sandell, Richard, and Robert R. Janes. 2007. Museum management and marketing. Leicester readers in museum studies. London: Routledge.
Schuster, J. M. (1995) The public interest in the art museum’s public. in S. Pearce(ED) art in museums (109-142), London: Athlone
Schwarzer, Marjorie. 1999. Schizophrenic agora: Mission, market, and the multi-tasking museum. Museum News (November/December) 40-47.
Seaman, Bruce A, 2006, Empirical studies of demand for the performing arts. inn Ginsburgh, Victor and David Throsby (ed.). 2006. Handbook of the economics of art and Culture, Vol.1 416-472
Zeng, S., 2003, I shop therefore I am - Barbara Kruger and the consumer culture. Humanitas Taiwanica, 58, pp. 251-296
(四) 網路資料
文建會，2008，文化統計，文出自：http://ocw.nctu.edu.tw/course/cultural-industry/2008clutural-statistics-w4.pdf(瀏覽日期：2011年10月8日)
張大春，2010，答大學生- 關於狗屁的文化創意產業，文出自http://blog.chinatimes.com/storyteller/archive/2010/11/16/564264.html(瀏覽日期2010/12/22)
經建會，2003，挑戰2008：國家發展計畫 - 發展文化創意產業計畫，文出自：http://www.cepd.gov.tw/m1.aspx?sNo=0001570&;ex=1&;ic=0000015 (瀏覽日期：2010年11月9日)。
Klamer, Arjo. 2004. Social, cultural and economic values of cultural goods. online available: www.klamer.nl/art/htm (accessed 21/04/2009)
PLB Consulting report,. 2001. Developing new Audiences for the Heritage, http://www.hlf.org.uk/NR/rdonlyres/89BB04CC-6FF4-414D-B037-2C28AF5BE56C/0/h_audiences_hlfresponse.pdf (3/12/2009)
Tony Travers, Stephen Glaister. 2004. Valuing museums - impact and Innovation among national museums. London: NMDC, 文出自：http://www.nationalmuseums.org.uk/images/publications/valuing_museums_no_images.pdf.