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題名：前推電視商務之新商業發展模式：東森購物為例
書刊名：管理評論
作者：黃寶祚 引用關係／陳麗貞 引用關係
作者(外文)：Huang, Bao-tzuoh／Chen, Lee-chen
出版日期：2018
卷期：37:1
頁次：頁55-70+127-140
主題關鍵詞：無店鋪電視商務；投產關聯分析；產業鏈共生；Non-Store TV commerce；Input-Output interdependence；Industrial chain symbiosis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:27
  • 點閱點閱:7
數位時代的特色之一，為新興商業模式持續衍生與不斷竄出。2003年SARS事件爆發與帶來的有店購物不安情境，讓以在宅視覺行銷搶攻消費市場的電視購物，業績瞬間數倍翻出與爆表；此階段的電視購物業績一度超越網購，在當時曾展現出火車頭產業的架勢。當時此新創的無店經營模式，何以會在後續成長過程呈現出乏力走勢？其「長尾」不顯著的生命週期演進，值得深入探討。本研究以當時電視商務第一品牌─東森購物的型錄商品，為資料蒐集對象，應用投入產出關聯表為量化分析工具。由本文實證發現黃金成長階段的東森，曾經為主導型的優勢品牌，然而其商務鏈結構卻出現了問題，即此時期的東森展現富後勤優勢的後向影響度，卻發生前向鏈結失衡之感應度問題。市場之挑戰就是機會，本文最後運用跨界共生之新媒體鏈關聯佈局，前推此新興零售業之平衡發展模式，期能突破當前東森營運之混沌生命週期。
The new business model has been motivated and created steadily in response to emerging digital times. After SARS events, the out-shoppers under TV commerce's convergence had ever been exploded, in association with the uneasy contingencies in physical shopping connectivity. Under the continuous mobile communication techniques, this original TV commerce which had ever made good prospects in long-tail business has been confronted with more challenge and strong competitive pressure. In this article, we investigate the ET Mall's robust golden age, stimulated by the non-store TV commerce in conjunction with its initiative and innovative retailing, and help identify some important cause for the subsequent declining. We apply an evaluative inter-industry interdependence matrix to calculate its less forward and more backward linkages during its golden-age period, respectively. Our findings are intended to build a new symbiotic-balanced chain for the media retailer sensitively measured by the relevant forward-linkage revaluation, and to help fight for and faced with high shake-out as well as its chaos life span.
期刊論文
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14.Jahng, Jaehyouk、Yeo, Jaehyun(2014)。The Economic Effects of Mobile Broadband Spectrum Assignment: An Input-Output Analysis。International Telecommunications Policy Review，21(3)，79-107。  new window
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17.Siau, Keng、Lim, Ee-Peng、Shen, Zixing(2001)。Mobile commerce: Promises, challenges and research agenda。Journal of Database Management，12(3)，4-13。  new window
18.Morash, Edward A.、Drsoge, Cornelia、Vickery, Shawnee K.(1996)。Strategic Logistics Capabilities for Competitive Advantage and Firm Success。Journal of Business Logistics，17(1)，1-21。  new window
19.Stavins, Joanna(2001)。Effect of Consumer Characteristics on the Use of Payment Instruments。New England Economic Review，3，19-31。  new window
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21.邱文宏、張震冬、紀慧如、陳世良(20141000)。探討雲端服務創新模式與演進：中華電信為例。管理評論，33(4)，67-88。new window  延伸查詢new window
22.Berry, Leonard L.、Bolton, Ruth N.、Bridges, Cheryl H.、Meyer, Jeffrey、Parasuraman, A.、Seiders, Kathleen(2010)。Opportunities for innovation in the delivery of interactive retail services。Journal of Interactive Marketing，24(2)，155-167。  new window
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27.Ellram, Lisa M.、Tate, Wendy L.、Billington, Corey(2004)。Understanding and Managing the Services Supply Chain。Journal of Supply Chain Management，40(4)，17-32。  new window
28.Forman, Chris(2005)。The Corporate Digital Divide: Determinants of Internet Adoption。Management Science，51(4)，641-654。  new window
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32.Maull, Roger、Geraldi, Joana、Johnston, Robert(2012)。Service Supply Chains: A Customer Perspective。Journal of Supply Chain Management，48(4)，72-86。  new window
33.Milne, Alistair(2006)。What's in It for Us? Network Effects and Bank Payment Innovation。Journal of Banking and Finance，30(6)，1613-1630。  new window
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35.von der Weth, Rüdiger(1999)。Design Instinct?-The Development of Individual Strategies。Design Studies，20(5)，453-463。  new window
36.黃寶祚、陳麗貞(20101200)。應用電購頻道價值鏈探討區域零售之經營策略。人文社會學報. 國立臺灣科技大學，7，1-35。new window  延伸查詢new window
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會議論文
1.Zhao, Xiaohong、Tang, Bingyong(2009)。Modeling of Input-Output Analysis on Mobile Service。The 2009 International Conference on Management of e-Commerce and e-Government，(會議日期: September 16-19)。Nanchang。396-399。  new window
學位論文
1.葉華鏞(2001)。有線電視收視戶對於「購物頻道」收視動機、收視行為與購買行為之關聯性研究--以大台北地區為例(碩士論文)。國立中山大學。  延伸查詢new window
2.蔡國棟(1995)。有線電視購物頻道的媒介環境之研究：媒介系統依賴論之觀點(碩士論文)。國立交通大學，臺北。  延伸查詢new window
圖書
1.陳瀅(2010)。雲端策略。台北：天下雜誌出版股份有限公司。  延伸查詢new window
2.Leontief, Wassily(1986)。Input-Output Economics。New York：Oxford。  new window
3.Oster, Sharon M.(1994)。Modern Competitive Analysis。Oxford University Press。  new window
其他
1.陳嘉彰(2007)。有線電視爭議中的幾點省思，https://www.npf.org.tw/2/1594。  延伸查詢new window
 
 
 
 
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