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題名：電視新聞媒體工作者企業社會責任知覺與組織承諾關聯性研究
書刊名：商略學報
作者：陳佳慧
作者(外文)：Chen, Chia-hui
出版日期：2019
卷期：11:1
頁次：頁45-62
主題關鍵詞：企業社會責任知覺；媒體社會責任；組織承諾；企業公民；Perception of corporate social responsibility；Media social responsibility；Organization commitment；Corporate citizenship
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:95
  • 點閱點閱:11
商業體制下經營的媒體企業，仍背負多元社會責任，新聞工作者是否在乎媒體企業對於多元社會責任之履行，可從對其知覺媒體履行企業社會責任程度與組織承諾關聯性双應出，此為主要研究問題。本研究採“傳播管理”途徑進行研究，以電視新聞頻道業者為研究對象與新聞台內之新聞工作者為問卷調查對象，並佐以訪談管理者與基層新聞工作者，進行更深入之探討。主要研究結果發現新聞工作者之企業社會責任知覺對其組織承諾具顯著影響，其中以對「努力承諾」的影響最大。次而發現新聞工作者對媒體企業履行「道德責任」之知覺對整體組織承諾或其構面均有最大的預測力；而媒體企業履行「經濟責任」程度知覺愈高，「留職承諾」則愈低。此外，「慈善責任」履行程度知覺對「留職承諾」和「價值承諾」均有顯著預測力。媒體企業應追求經濟目的與社會目的的平衡、廸立道德領導與形塑道德企業文化。
Media enterprises have diverse society responsibility when they operate under commercial system. Whether journalist care about diverse society responsibility performed by media enterprise, it can be reflected from relationship among journalist's perception of corporate social responsibility and their organizational commitment. This research uses ＂communication management＂ approach, taking the television news channel employees as the survey population. The results verified a relationship between perceptions of corporate social responsibility and organizational commitment. More important, the organizational commitment was stronger among employees who percept highly in the performance of corporate social responsibility. The highest impact is on ＂effort commitment＂, and the least impact is on ＂retention commitment＂. The results also indicated that the perception of ＂ethical responsibility＂ performance is a stronger predictor of organization commitment and its dimension than the economic, legal, and philanthropic measures. The perception of ＂economic responsibility＂ performance is higher, the lower of ＂retention commitment＂. We also found the perception of ＂philanthropic responsibility＂ performance is a predictor of ＂retention commitment＂ and ＂value commitment＂. Finally, recommendations are proposed as follows: media corporate should pursuit the balance of economic and social objectives, also build ethic leadership and business culture.
期刊論文
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學位論文
1.何明虹(2008)。透過員工企業社會責任觀點以及人格來探討工作滿意度與組織承諾之關連性研究(碩士論文)。國立成功大學。  延伸查詢new window
2.許淑雅(2008)。企業社會責任對組織認同之相關性研究(碩士論文)。中國文化大學。  延伸查詢new window
3.楊倩蓉(2008)。財經雜誌新聞置入性行銷報導對記者專業表現的影響(碩士論文)。國立政治大學。  延伸查詢new window
4.詹叡穎(2012)。員工對企業社會責任的認知、工作滿足與組織承諾之關聯性(碩士論文)。淡江大學。  延伸查詢new window
5.李芝(2010)。從商業倫理探討台灣媒體新聞倫理(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Robbins, S. P.、Coulter, M.(2012)。Management。Prentice-Hall International。  new window
2.Baker, E.、馮建三(2008)。傳媒、市場與民主。巨流。  延伸查詢new window
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4.Altmeppen, K. D.、Hollifield, C. A.、Van Loon, J.(2017)。Value-Oriented Media Management。Springer Nature。  new window
其他
1.Lee, T. Z.，Ho, M. H.，Wu, C. H.(2009)。Relationships between Employees' Perception of Corporate Social Responsibility, Personality, Job Satisfaction, and Organizational Commitment，http://academic.research.microsoft.com/Paper/13605062.aspx。  new window
圖書論文
1.Brockner, J.、Siegel, P.(1996)。Understanding the Interaction Between Procedural and Distributive Justice: the role of trust。Trust in Organizations: Frontiers of Theory and Research。Thousand Oaks, CA：Sage。  new window
 
 
 
 
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