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題名:銀行業服務創新與行銷工具評估模式之建構與應用
書刊名:績效與策略研究
作者:張曉楨郭士誠
作者(外文):Chang, Hsiao-chenKuo, Shih-cheng
出版日期:2019
卷期:16:2
頁次:頁73-101
主題關鍵詞:銀行業服務創新行銷策略模糊網絡層級分析法BankingService innovationMarketing strategyFuzzy analytic network process
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:47
  • 點閱點閱:6
期刊論文
1.Dibb, S.、Meadows, M.(2001)。The Application of a Relationship Marketing Perspective in Retail Banking。The Service Industries Journal,21(1),169-194。  new window
2.Prajogo, D. I.(2006)。The Relationship between Innovation and Business Performance- A Comparative Study between Manufacturing and Service Firms。Knowledge and Process Management,13(3),218-225。  new window
3.沈中華、王健安(20020300)。是「粗心放款者」,還是「壞的借款者」使銀行經營績效低落?。臺灣金融財務季刊,3(1),141-158。new window  延伸查詢new window
4.Yoon, C.(2010)。Antecedents of customer satisfaction with online banking in China: The effects of experience。Computers in Human Behavior,26(6),1296-1304。  new window
5.汪美伶、李山田(20071200)。組織創新、員工心理安全與組織績效關係之研究--以商業銀行為例。東吳經濟商學學報,59,1-27。new window  延伸查詢new window
6.邱美菁、許永明、陳寧馨(20110900)。臺灣銀行業多角化經營對績效的影響。商略學報,3(3),155-173。new window  延伸查詢new window
7.Al-Alak, B. A.(2014)。Impact of marketing activities on relationship quality in the Malaysian banking sector。Journal of Retailing and Consumer Services,21(3),347-356。  new window
8.蔡翠旭、林育安(2011)。動態能力、服務創新與市場績效之研究--以合作金庫銀行為例。International Journal of LISREL,4(2),1-33。  延伸查詢new window
9.Gallouj, Faı̈z(2002)。Innovation in services and the attendant old and new myths。The Journal of Socio-Economics,31(2),137-154。  new window
10.Tee, Richard、Gawer, Annabelle(2009)。Industry architecture as a determinant of successful platform strategies: A case study of the i‐mode mobile Internet service。European Management Review,6(4),217-232。  new window
11.Ayağ, Z.、Özdemir, R. G.(2007)。An intelligent approach to ERP software selection through fuzzy ANP。International Journal of Production Research,45(10),2169-2194。  new window
12.Garcia, R.、Calantone, R.(2002)。A critical look at technological innovation typology and innovativeness terminology: a literature review。The Journal of Product Innovation Management,19(2),110-132。  new window
13.Chen, Te Fu(2011)。Building an integrated service innovation Model: A case study of Investment Banking。International Proceedings of Economics Development and Research,7,49-53。  new window
14.黃瓊億、戚樹誠(20140200)。團隊安全感氛圍與團隊認知閉合需求對資訊分享與創新績效的影響。組織與管理,7(1),1-40。new window  延伸查詢new window
15.den Hertog, Pim、van der Aa, Wietze、de Jong, Mark W.(2010)。Capabilities for Managing service Innovation: Towards a Conceptual Framework。Journal of Service Management,21(4),490-514。  new window
16.Easingwood, C. J.、Storey, C.(1999)。Types of New Product Performance: Evidence from the Consumer Financial Services Sector。Journal of Business Research,46(2),193-203。  new window
17.Cheng, C.-C.、Krumwiede, D.(2012)。The role of service innovation in the market orientation: New service performance linkage。Technovation,32(7/8),487-497。  new window
18.Meade, L. M.、Presley, A.(2002)。R&D Project Selection Using the Analytic Network Process。IEEE Transactions on Engineering Management,49(1),59-66。  new window
19.Lin, H. F.(2013)。Determining the relative importance of mobile banking quality factors。Computer Standards & Interfaces,35(2),195-204。  new window
20.Frei, F. X.(2008)。The four things a service business must get right。Harvard Business Review,86(4),70-80。  new window
21.Deeds, D. L.、DeCarolis, D.、Coombs, J.(2000)。Dynamic capabilities and new product development in high technology ventures: An empirical analysis of new biotechnology firms。Journal of Business Venturing,15(3),211-229。  new window
22.Saaty, T. L.(2006)。Rank from comparisons and from ratings in the analytic hierarchy/network processes。European Journal of Operational Research,168(2),557-570。  new window
23.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems,17(3),233-247。  new window
24.何雍慶、莊世杰、黃柏棟(20120900)。服務創新的程度會影響購買意願嗎?。全球商業經營管理學報,4,37-52。new window  延伸查詢new window
25.Aouam, T.、Chang, S. I.、Lee, E. S.(2003)。Fuzzy MADM: An outranking method。European Journal of Operational Research,145(2),317-328。  new window
26.Bettencourt, L. A.、Brown, S. W.、Sirianni, N. J.(2013)。The Secret to True Service innovation。Business Horizons,56(1),13-22。  new window
27.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
28.De Brentani, Ulrike(2001)。Innovative versus incremental new business services: Different keys for achieving success。The Journal of Product Innovation Management,18(3),169-187。  new window
29.Montazemi, Ali Reza、Qahri-Saremi, Hamed(2015)。Factors affecting adoption of online banking: A meta-analytic structural equation modeling study。Information and Management,52(2),210-226。  new window
30.Zadeh, Lisa A.(1965)。Fuzzy Set。Information and Control,8(3),338-353。  new window
31.Drejer, Ina(2004)。Identifying innovation in surveys of services: A Schumpeterian perspective。Research Policy,33(3),551-562。  new window
32.Zeithaml, Valarie A.、Parasuraman, A.、Berry, Leonard L.(1985)。Problems and strategies in services marketing。The Journal of Marketing,49(2),33-46。  new window
33.蔡文甲、羅正英(20110600)。銀行業服務創新衡量之探討。創新研發學刊,7(1),24-42。new window  延伸查詢new window
34.den Hertog, Pim(2000)。Knowledge-Intensive Business Services as Co-Producers of Innovation。International Journal of Innovation Management,4(4),491-528。  new window
35.Hipp, Christiane、Tether, Bruce S.、Miles, Ian(2000)。The incidence and effects of innovation in services: Evidence from Germany。International Journal of Innovation Management,4(4),417-453。  new window
36.施光訓、許旭昇(20110200)。應用模糊網路分析程序法於稽核系統評估模式之建構。臺灣管理學刊,11(1),51-68。new window  延伸查詢new window
37.Acar, A. Z.、Zehir, C. C.、Özgenel, N.、Özşahin, M.(2013)。The effects of customer and entrepreneurial orientations on individual service performance in banking sector。Procedia: Social and Behavioral Sciences,99,526-535。  new window
38.Ahmad, K.、Rustam, G. A.、Dent, M. M.(2011)。Brand preference in Islamic banking。Journal of Islamic Marketing,2(1),74-82。  new window
39.Barzi, F.、Cortelezzi, F.、Marseguerra, G.、Zoia, M. G.(2015)。Cooperative innovation: In quest of effective partners. Evidence from Italian Firms。Innovation: Management, Policy & Practice,17(3),281-307。  new window
40.Booms, B. H.、Bitner, M. J.(1981)。Marketing strategies and organization structures for service firms。Marketing of Services,25(3),47-52。  new window
41.Comer, L. B.、Dubinsky, A. J.、Shao, C.、Chang, C. C.、Schetzsle, S.(2014)。A new approach for teaching customer personality types in the personal selling course。Journal of Higher Education Theory & Practice,14(2),11-27。  new window
42.Dubois, M.、Bobillier-Chaumon, M. E.、Retour, D.(2011)。The impact of development of customer online banking skills on customer adviser skills。New Technology, Work and Employment,26(2),156-173。  new window
43.Foss, N. J.、Laursen, K.、Pedersen, T.(2011)。Linking customer interaction and innovation: The mediating role of new organizational practices。Organization Science,22(4),980-999。  new window
44.Gilaninia, S.、Fattahi, A.、Mousavian, S. J.(2011)。Behavioral factors tend to use the internet banking services case study: System (SABA), the Melli Bank, Iran, Ardabil。International Journal of Business Administration,2(3),173-179。  new window
45.Hoehle, H.、Scornavacca, E.、Huff, S.(2012)。Three decades of research on consumer adoption and utilization of electronic banking channels: A literature analysis。Decision Support Systems,54(1),122-132。  new window
46.Silva, Maria Jose Madeira、Simões, Jorge、Sousa, Gastão、Moreira, Jacinta、Mainardes, Emerson Wagner(2014)。Determinants of innovation capacity: Empirical evidence from services firms。Innovation: Management, policy & practice,16(3),404-416。  new window
47.Kaynak, E.、Kucukemiroglu, O.(1992)。Bank and product selection: Hong Kong。International Journal of Bank Marketing,10(1),3-16。  new window
48.Love, J. H.、Mansury, M. A.(2007)。External linkages, R&D and innovation performance in US business services。Industry and Innovation,14(5),477-496。  new window
49.Mittal, S.、Pachauri, K. K.(2013)。A comparative analysis of promotional tools & techniques adopted for retail banking in public sector and private sector banks。Journal of Business Management & Social Sciences Research,2(2),83-88。  new window
50.Öztürk, A.、Güven, Ö. F.(2014)。Importance of social media as communication channel in bank marketing。Academic Journal of Interdisciplinary Studies,3(3),76-81。  new window
51.Ponsignon, F.、Smart, P. A.、Maull, R. S.(2011)。Service delivery system design: Characteristics and contingencies。International Journal of Operations & Production Management,31(3),324-349。  new window
52.Sing'oei, L.、Wang, J.(2013)。Data mining framework for direct marketing: A case study of bank marketing。International Journal of Computer Science Issues,10(2),198-203。  new window
53.Wang, C. H.(2014)。Does Service Innovation Matter in High Tech Industry?。Journal of Technology Management & Innovation,9(2),42-55。  new window
圖書
1.沈中華、王儷容(2014)。臺灣銀行業走向全球關鍵:與星澳之比較分析。台北市:台灣金融研訓院。  延伸查詢new window
2.Tidd, J.、Hull, F. M.(2003)。Service innovation: organizational responses to technological opportunities and market imperatives。London:Imperial College Press。  new window
3.Luecke, R.、Katz, R.(2003)。Harvard Business Essentials: Managing Creativity and Innovation。Boston. MA:Harvard Business School Press。  new window
4.Berry, M. J. A.、Linoff, G. S.(2004)。Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management。John Wiley & Sons。  new window
5.Schumpeter, J. A.(1934)。The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle。Transaction。  new window
6.Saaty, Thomas L.(1996)。Decision making with dependence and feedback: The analytic network process。RWS Publications。  new window
7.Kotler, P.、Scheff, J.(1997)。Standing Room Only: Strategies for Marketing The Performing Arts。Boston, MA:Harvard Business School Press。  new window
8.Armstrong, G.、Kolter, P.、He, Z.(2000)。Marketing: An Introduction。Prentice Hall。  new window
9.Drucker, P. F.(1985)。Innovations and entrepreneurship。Harper and Row。  new window
10.McCarthy, E. Jerome(1964)。Basic Marketing: A Managerial Approach。Homewood, IL:Richard D. Irwin。  new window
11.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
單篇論文
1.Arner, Douglas W.,Barberis, Jànos,Buckley, Ross P.(2015)。The Evolution of Fintech: A New Post-Crisis Paradigm?,https://hub.hku.hk/bitstream/10722/221450/1/Content.pdf。  new window
 
 
 
 
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