臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：台灣百年企業新產品開發案評選之研究
作者：張桂綸
作者(外文)：Kuei-Lun Chang
校院名稱：國立臺北科技大學
系所名稱：工商管理研究所
指導教授：廖森貴
學位類別：博士
出版日期：2011
主題關鍵詞：平衡計分卡；百年企業；理想解類似度偏好順序法；新產品開發關鍵成功因素；網絡分析法；analytic network process；balanced scorecard；century-old businesses；key success factor of new product development；technique for order preference by similarity to ideal solution
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:49
全球市場競爭越來越激烈，組織開始意識到新產品開發的重要性，藉由新產品開發來達到差異化是組織追求成功最有效的策略之一。企業要能存續超過百年以上非常不容易，能在競爭激烈的環境中生存下來，有其值得探究的地方。對於台灣的中小企業來說，研發與新產品開發是重要的，新產品可以讓獲利提升，避免銷售量的降低。家族企業如果願意創新，將有助於其擴張到國際市場中。台灣的百年企業多屬家族企業以及中小企業，所以新產品開發對它們來說很重要，過去有關百年企業的相關文獻，並未針對這個議題進行研究，所以本研究針對百年企業新產品開發這個重要的部份進行探討。開發新產品的過程充滿風險，組織必須要仔細地評估其新產品，但是通常無法運用適當的方法來評估，平衡計分卡連結財務、非財務；有形、無形；內部、外部等要素，可以提供決策者一個完整的架構來評選新產品開發案。然而，除了平衡計分卡的概念外，本研究為了讓決策結果更佳準確，還導入新產品開發的關鍵成功因素。透過百年企業主管的意見篩選出重要的十二個準則，再根據平衡計分卡的概念建立研究架構來評選台灣百年企業最佳的新產品開發案。在方法論部分，考量到新產品開發關鍵成功因素、平衡計分卡要素間存在相互影響的關係，以及網絡分析方法需要許多配對比較矩陣的問題，先運用網絡分析方法，求得各評估準則之相對權重，而理想解類似度偏好順序法則根據網絡分析法求得的權重來排序方案，協助百年企業主管評選出最佳的新產品開發案。
A business which can operate for more than 100 years is rare. In 2008, Taiwan External Trade Development Council (TAITRA) established an association to help century-old businesses for maintaining growth and competitive advantage. To maintain a continuous competitive advantage of a company, developing new products is necessary. However, new product development (NPD) is a risky process. The vital issue in NPD is how to select the optimal projects for new products. The decision makers need a comprehensive selecting model for optimal NPD projects. Balanced scorecard (BSC) which links financial and non-financial, tangible and intangible, inward and outward factors can provide an integrated viewpoint for decision makers to select optimal NPD projects. Moreover, the key success factors (KSFs) of NPD are also taken into account in this paper to select optimal NPD projects.
We combine BSC with KSFs of NPD to construct the hierarchy for selecting optimal NPD projects. Considering the interrelated criteria of BSC and KSFs of NPD, analytic network process (ANP) is used to obtain their weights. To reduce the pairwise comparisons, technique for order preference by similarity to ideal solution (TOPSIS) is then used to rank the NPD projects. By integrating ANP and TOPSIS, we can help Taiwanese century-old businesses managers make better decisions for NPD projects selecting.
Kaplan, R. S., and Norton, D. P. (2001). 策略核心組織：以平衡計分卡有效執行企業策略。ARC遠擎管理顧問公司策略績效事業部譯。台北市：臉譜出版。
Kaplan, R. S., and Norton, D. P. (2004). 策略地圖：串聯組織策略從形成到徹底實施的動態管理工具。陳正平等譯。台北市：臉譜出版。
台灣百年企業聯誼會，http://www.brandingtaiwan.org/document_introduction.aspx.。
林建山(1987)。商情預測：技術與實務。台北市：環球經濟社。
陳奐妤(2009)。台灣百年老店經營之關鍵成功因素。台北科技大學商業自動化與管理研究所，台北市。
張有恆(1998)。運輸計畫評估與決策─模糊理論之探討與應用。台北市：華泰文化事業股份有限公司。new window
張有恆、徐村和、陳曉玲(1997)。航空站區位選擇評估程序之研究。運輸計畫季刊，new window
第二十六卷第一期，頁37-68。
張育甄(2009)。百年風光－老餅店品牌形象經營研究與設計。朝陽科技大學設計研究所，台中市。
許亞文(2010)。百年老店的接班傳承與代間關係之研究。中正大學高齡者教育研究所，嘉義縣。
黃一誠(2004)。傳統糕餅產業成長策略之研究─以百年老店玉珍齋為例。中華大學建築與都市計畫研究所，新竹市。
黃汝(2004)。臺灣百年老店接班人生涯發展歷程之敘說分析─以老雪花齋為例。台灣師範大學教育心理與輔導研究所，台北市。
黃致維(2009)。百年老店企業存續的關鍵原因—以湯波半、祿記包子為例。政治大學科技管理研究所，台北市。
游伯龍(1985)。行為與決策：知己知彼的基礎與應用。台北市：中央研究院經濟研究所。
馮淑亭(2005)。品牌形象、品牌策略與品牌價值之關係研究─以郭元益公司為例。育達商業技術學院企業管理研究所，苗栗縣。
鄭傑仁(2009)。台灣喜餅禮盒之包裝設計研究─以郭元益為例。大同大學工業設計研究所，台北市。
鄧振源(1997)。國防科研計畫評選之研究。新北市：華梵大學。
鄧振源(2005)。計畫評估─方法與應用(第二版)。新北市：海洋大學運籌規劃與管理研究中心。
Abdellatif, M., Amann, B., and Jaussaud, J. (2010). Family versus nonfamily business: A comparison of international strategies. Journal of Family Business Strategy, 1, 108-116.
Afonso, P., Nunes, M., Paisana, A., and Braga, A. (2008). The influence of time-to-market and target costing in the new product development success. International Journal of Production Economics, 115, 559-568.
Awasthi, A., Chauhan, S. S., and Goyal, S. K. (2011). A multi-criteria decision making approach for location planning for urban distribution centers under uncertainty. Mathematical and Computer Modelling, 53, 98-109.
Balachandra, R. (1984). Critical signals for making Go/NoGo decisions in new product development. Journal of Product Innovation Management, 1, 92-100.
Benson, B., Sage, A. P., and Cook, G. (1993). Emerging technology-evaluation methodology: With application to micro-electromechanical systems. IEEE Transactions on Engineering Management, 40, 114-123.
Biström, M., and Nordström, K. (2002). Identification of key success factors of functional dairy foods product development. Trends in Food Science & Technology, 13, 372-379.
Bobillo, F., Delgado, M., Gómez-Romero, J., and López, E. (2009). A semantic fuzzy expert system for a fuzzy balanced scorecard. Expert Systems with Applications, 36, 423-433.
Bose, S., and Thomas, K. (2007). Applying the balanced scorecard for better performance of intellectual capital. Journal of Intellectual Capital, 8(4), 653-665.
Brown, S. L., and Eisenhardt, K. M. (1995). Product development: Past research, present findings, and future directions. Academy of Management Review, 20(2), 343-378.
Büyüközkan, G., and Feyzioğlu, O. (2004). A fuzzy-logic-based decision-making approach for new product development. International Journal of Production Economics, 90, 27–45.
Carbonell, P., Escudero, A. I. R., and Aleman, J. L. M. (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15(2-3), 81-97.
Cebeci, U. (2009). Fuzzy AHP-based decision support system for selecting ERP systems in textile industry by using balanced scorecard. Expert Systems with Applications, 36, 8900-8909.
Chamodrakas, I., Leftheriotis, I., and Martakos, D. (2011). In-dpeth analysis and simulation study of an innovative fuzzy approach for ranking alternatives in multiple attribute decision making problems. Applied Soft Computing, 11, 900-907.
Chan, F. T. S., Kumar, N., Tiwari, M. K., Lau, H. C. W., and Choy, K. L. (2008). Global supplier selection: A fuzzy-AHP approach. International Journal of Production Research, 46(14), 3825-3857.
Chang, C. W., Wu, C. R., Lin, C. T., and Lin, H. L. (2007). Evaluating digital video recorder systems using analytic hierarchy and analytic network processes. Information Sciences, 177, 3383-3396.
Chang, D. R., and Cho, H. (2008). Organizational memory influences new product success. Journal of Business Research, 61, 13-23.
Chang, W. C., Tung, Y. C., Huang, C. H., and Yang, M. C. (2008). Performance improvement after implementing the balanced scorecard: A large hospital’s experience in Taiwan. Total Quality Management, 19(11), 1143-1154.
Chang, Y. H., Wey, W. M., and Tseng, H. Y. (2009). Using ANP priorities with goal programming for revitalization strategies in historic transport: A case study of the Alishan Forest Railway. Expert Systems with Applications, 36, 8682-8690.
Chen, C. T. (2000). Extensions of the TOPSIS for group decision-making under fuzzy environment. Fuzzy Sets and Systems, 114, 1-9.
Chen, H. H., Kang, H. Y., Xing, X., Lee, A. H. I., and Tong, Y. (2008). Developing new products with knowledge management methods and process development management in a network. Computers in Industry, 59, 242-253.
Chen, H. H., Lee, A. H. I., and Tong, Y. (2006). Analysis of new product mix selection at TFT-LCD technological conglomerate network under uncertainty. Technovation, 26, 1210–1221.
Chen, J. K., and Chen, I. S. (2010). Using a novel conjunctive MCDM approach based on DEMATEL, fuzzy ANP, and TOPSIS as an innovation support system for Taiwanese higher education. Expert Systems with Applications, 37, 1981-1990.
Chen, M. K., and Wang, S. C. (2010). The critical factors of success for information service industry in developing international market: Using analytic hierarchy process (AHP) approach. Expert Systems with Applications, 37, 694-704.
Chen, M. Y., Huang, M. J., and Cheng, Y. C. (2009). Measuring knowledge management performance using a competitive perspective: An empirical study. Expert Systems with Applications, 36, 8449-8459.
Chiang, T. A., and Che, Z. H. (2010). A fuzzy robust evaluation model for selecting and ranking NPD projects using Bayesian belief network and weight-restricted DEA. Expert Systems with Applications, 37, 7408-7418.
Chin, K. S., Xu, D. L., Yang, J. B., and Lam, J. P. K. (2008). Group-based ER–AHP system for product project screening. Expert Systems with Applications, 35, 1909-1929.
Chung, K.H. (1987). Management: Critical success factors. Boston: Allyn and Bacon.
Cooper, R. G. (1993). Winning at new products: Accelerating the process from idea to launch (2nd ed.). MA: Perseus Publishing.
Cooper, R. G. (2001). Winning at new products: Accelerating the process from idea to launch (3rd ed.). MA: Perseus Publishing.
Cooper, R. G., and de Brentani, U. (1991). New industrial financial services: What distinguishes the winners. Journal of Product Innovation Management, 8, 75-90.
Cooper, R. G., Easingwood, C. J., Edgett, S., Kleinschmidt, E. J., and Storey, C. (1994). What distinguishes the top performing new products in financial services. Journal of Product Innovation Management, 11, 281-299.
Cooper, R. G., and Kleinschmidt, E. J. (1995). Benchmarking the firm’s critical success factors in new product development. Journal of Product Innovation Management, 12, 374-391.
Craig, J., and Moores, K. (2010). Strategically aligning family and business systems using the Balanced Scorecard. Journal of Family Business Strategy, 1, 78–87.
Dağdeviren, M., Yavuz, S., and Kılınç, N. (2009). Weapon selection using AHP and TOPSIS methods under fuzzy environment. Expert Systems with Applications, 36, 8143-8151.
Dana, L. E., and Smyrnios, K. X. (2010). Family business best practices: Where from and where to? Journal of Family Business Strategy, 1, 40-53.
de Brentani, U. (1989). Success and failure in new industrial services. Journal of Product Innovation Management, 6, 239-258.
de Brentani, U. (1995). New industrial service development: Scenarios for success and failure. Journal of Business Research, 32, 93-103.
de Brentani, U. (2001). Innovative versus incremental new business services: Different keys for achieving success. Journal of Product Innovation Management, 18, 169-187.
Demirtas, E. A., and Üstün, Ö. (2008). An integrated multiobjective decision making process for supplier selection and order allocation. Omega, 36, 76-90.
Drew, S. A. W. (1995). Accelerating innovation in financial services. Long Range Planning, 28(4), 11-21.
Drucker, P. F. (1994). Innovation and entrepreneurship. Oxford: Butterworth Heinemann.
Duan, W. Q., and Chen, Z. (2007). Key factor to drive success of new product with network effects: Product quality or installed base? Systems Engineering-Theory & Practice, 27, 144-148.
Edgett, S. (1994). The traits of successful new service development. Journal of Services Marketing, 8, 40-49.
Eilat, H., Golany, B., and Shtub, A. (2008). R&D project evaluation: An integrated DEA and balanced scorecard approach. Omega, 36, 895-912.
Ernst, H. (2002). Success factors of new product development: A review of the empirical literature. International Journal of Management Review, 4, 1-40.
Gencer, C., and Gürpinar, D. (2007). Analytic network process in supplier selection: A case study in an electronic firm. Applied Mathematical Modelling, 31, 2475-2486.
González, F. J. M., and Palacios, T. M. B. (2002). The effect of new product development techniques on new product success in Spanish firms. Industrial Marketing Management, 31, 261-271.
Griffin, A. (1997). PMDA research on new product development practices: Updating trends and benchmarking best practices. Journal of Product Innovation Management, 14, 429-458.
Gumus, A. T. (2009). Evaluation of hazardous waste transportation firms by using a two step fuzzy-AHP and TOPSIS methodology. Expert Systems with Applications, 36, 4067-4074.
Hackney, R., and Dunn, D. (2000). Business information technology management: Alternative and adaptive future. NY: Palagrave.
Ho, W. R. J., Tsai, C. L., Tzeng, G. H., and Fang, S. K. (2011). Combined DEMATEL technique with a novel MCDM model for exploring portfolio selection based on CAPM. Expert Systems with Applications, 38, 16-25
Hsu, C. W., and Hu, A. H. (2009). Applying hazardous substance management to supplier selection using analytic network process. Journal of Cleaner Production, 17, 255-264.
Hsu, P. F., and Hsu, M. G. (2008). Optimizing the information outsourcing practices of primary care medical organizations using Entropy and TOPSIS. Quality & Quantity, 42, 181-201.
Hsu, Y. H., and Fang, W. (2009). Intellectual capital and new product development performance: The mediating role of organizational learning capability. Technological Forecasting & Social Change, 76, 664-677.
Hubbard, G. (2009). Measuring organizational performance: Beyond the triple bottom line. Business Strategy and the Environment, 18, 177-191.
Huse, M., Neubaum, D. O., and Gabrielsson, J. (2005). Corporation innovation and competitive environment. International Entrepreneuership and Management Journal, 1, 313-333.
Hwang, C. L., and Yoon, K. (1981). Multiple attribute decision making: Methods and application. NY: Springer-Verlag.
Ilori, M. O., Oke, J. S., and Sanni, S. A. (2000). Management of new product development in selected food companies in Nigeria. Technovation, 20, 333-342.
Jharkharia, S., and Shankar, R. (2007). Selection of logistics service provider: An analytic network process (ANP) approach. Omega, 35, 274-289.
Johne, A. (1993). Insurance product development: Managing the changes. International Journal of Bank Marketing, 11, 5-14.
Johne, A., and Storey, C. (1998). New service development: A review of the literature and annotated bibliography. European Journal of Marketing, 32, 184-251.
Kaplan, R. S., and Norton, D. P. (1992). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70, 71-79.
Kaplan, R. S., and Norton, D. P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, 74, 75-85.
Kara, S. S. (2011). Supplier selection with an integrated methodology in unknown environment. Expert Systems with Applications, 38, 2133-2139.
Kelemenis, A., and Askounis, D. (2010). A new TOPSIS-based multi-criteria approach to personnel selection. Expert Systems with Applications, 37, 4999-5008.
Kelemenis, A., Ergazakis, K., and Askounis, D. (2011). Support managers’ selection using an extension of fuzzy TOPSIS. Expert Systems with Applications, 38, 2774-2782.
Kontinen, T., and Ojala, A. (2010). The internationalization of family business: A review of extant research. Journal of Family Business Strategy, 1, 97-107.
Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control (7th ed.). NJ: Prentice Hall.
Kristensen, K., Østergaard, P., and Juhl, H. J. (1998). Success and failure of product development in the Danish food sector. Food Quality and Preference, 9(5), 333-342.
Kuo, M. S., and Liang, G. S. (2011). Combining VIKOR with GRA techniques to evaluate service quality of airports under fuzzy environment. Expert Systems with Applications, 38, 1304-1312.
Kuo, Y. F., and Chen, P. C. (2008). Constructing performance appraisal indicators for mobility of the service industries using Fuzzy Delphi Method. Expert Systems with Applications, 35, 1930-1939.
Lee, A. H. I., Chen, H. H., and Tong, Y. (2008). Developing new products in a network with efficiency and innovation. International Journal of Production Research, 46(17), 4687-4707.
Lee, A. H. I., Chen, W. C., and Chang, C. J. (2008). A fuzzy AHP and BSC approach for evaluating performance of IT department in the manufacturing industry in Taiwan. Expert Systems with Applications, 34, 96-107.
Lee, W. S., Tzeng, G. H., Guan, J. L., Chien, K. T., and Huang, J. M. (2009). Combined MCDM techniques for exploring stock selection based on Gordon model. Expert Systems with Applications, 36, 6421-6430.
Lester, D. H. (1998). Critical success factors for new product development. Research Technology Management, 41(1), 36-43.
Leung, L. C., Lam, K. C., and Cao, D. (2006). Implementing the balanced scorecard using the analytic hierarchy process & the analytic network process. Journal of the Operational Research Society, 57, 682-691.
Lewis, M. A. (2001). Success, failure and organisational competence: A case study of the new product development process. Journal of Engineering and Technology Management, 18, 185-206.
Liao, S. H., Hsieh, C. L., and Huang, S. P. (2008). Mining product maps for new product development. Expert Systems with Applications, 34, 50-62.
Liao, S. K., and Chang, K. L. (2009a). Measure performance of hospitals using analytic network process (ANP). International Journal of Business Performance and Supply Chain Modelling, 1(2/3), 129-143.
Liao, S. K., and Chang, K. L. (2009b). Selecting key capabilities of TV-shopping companies applying analytic network process. Asia Pacific Journal of Marketing and Logistics, 21(1), 161-173.
Liao, S. K., and Chang, K. L. (2009c). Select televised sportscasters for Olympic Games by analytic network process. Management Decision, 47(1), 14-23.
Liao, S. K., and Chang, K. L. (2009d). Selecting public relations personnel of hospitals by analytic network process. Journal of Hospital Marketing & Public Relations, 19, 52-63.
Liao, S. K., and Chang, K. L. (2010). Measuring the managerial performance of TV companies. Journal of Information and Optimization Sciences, 31(3), 603-623.
Liao, S. K., Chang, K. L., and Tseng, T. W. (2010). Optimal selection of program suppliers for TV companies using an analytic network process (ANP) approach. Asia-Pacific Journal of Operational Research, 27(6), 753–767.
Liao, S. K., Chen, Y. C., Chang, K. L., and Tseng, T. W. (Accepted). Assessing the performance of Taiwanese tour guides. African Journal of Business Management.
Lin, C. T., Chen, C. B., and Ting, Y. C. (2011). An ERP model for supplier selection in electronics industry. Expert Systems with Applications, 38, 1760-1765.
Lin, C. T., and Tsai, M. C. (2010). Location choice for direct foreign investment in new hospitals in China by using ANP and TOPSIS. Quality & Quantity, 44, 375-390.
Lin, M. C., Wang, C. C., Chen, M. S., and Chang, C. A. (2008). Using AHP and TOPSIS approaches in customer-driven product design process. Computers in Industry, 59, 17-31.
Lin, Y. H., Chiu, C. C., and Tsai, C. H. (2008). The study of applying ANP model to assess dispatching rules for wafer fabrication. Expert Systems with Applications, 34, 2148-2163.
Linnemann, A. R., Benner, M., Verkerk, R., and van Boekel, M. A. J. S. (2006). Consumer-driven food product development. Trends in Food Science & Technology, 17, 184-190.
Lo, C. C., Wang, P., and Chao, K. M. (2006). A fuzzy group-preferences analysis method for new-product development. Expert Systems with Applications, 31, 826–834.
March-Chordà, I., Gunasekaran, A., and Lloria-Aramburo, B. (2002). Product development process in Spanish SMEs: An empirical research. Technovation, 22, 301-312.
McPhail, R., Herington, C., and Guilding, C. (2008). Human resource managers’ perceptions of the applications and merit of the balanced scorecard in hotels. International Journal of Hospitality Management, 27, 623.631.
Millson, M. R., and Wilemon, D. (2006). Driving new product success in the electrical equipment manufacturing industry. Technovation, 26, 1268-1286.
Misra, S. C., Kumar, V., and Kumar, U. (2009). Identifying some important success factors in adopting agile software development practices. The Journal of Systems and Software, 82, 1869-1890.
Oh, Y., Suh, E. H., Hong, J., and Hwang, H. (2009). A feasibility test model for new telecom service development using MCDM method: A case study of video telephone service in Korea. Expert Systems with Applications, 36, 6375-6388.new window
Önüt, S., Kara, S. S., and Işik, E. (2009). Long term supplier selection using a combined fuzzy MCDM approach: A case study for a telecommunication company. Expert Systems with Applications, 36, 3887-3895.
Ozer, M. (2005). Factors which influence decision making in new product evaluation. European Journal of Operational Research, 163, 784-801.
Pan, M. C., and Wu, J. T. (2009). KSF of TV shopping industry in cross-straits. International Journal of Information Technology & Decision Making, 8(1), 169-187.
Patel, B., Chaussalet, T., and Millard, P. (2008). Balancing the NHS balanced scorecard! European Journal of Operational Research, 185, 905-914.
Poolton, J. and Barclay, I. (1998). New product development from past research to future applications. Industrial Marketing Management, 27, 197-212.
Prašnikar, J., and Škerlj, T. (2006). New product development process and time-to-market in the generic pharmaceutical industry. Industrial Marketing Management, 35, 690-702.
Rockart, J. F. (1979). Chief executives define their own data needs. Harvard Business Review, 57(2), 81-93.
Saaty, T. L. (1980). The analytic hierarchy process. NY: McGraw-Hill.
Saaty, T. L. (1996). Decision making with dependence and feedback: The analytic network process. Pittsburgh: RWS Publications.
Sambasivan, M., and Fei, N. Y. (2008). Evaluation of critical success factors of implementation of ISO 14001 using analytic hierarchy process (AHP): A case study from Malaysia. Journal of Clear Production, 16, 1433-1424.
Saremi, M., Mousavi, S. F., and Sanayei, A. (2009). TQM consultant selection in SMEs with TOPSIS under fuzzy environment. Expert Systems with Applications, 36, 2742-2749.
Sevkli, M., Koh, S. C. L., Zaim, S., Demirbag, M., and Tatoglu, E. (2007). An application of data envelopment analytic hierarchy process for supplier selection: A case study of BEKO in Turkey. International Journal of Production Research, 45(9), 1973-2003.
Shen, Y. C., Lin, G. T. R., and Tzeng, G. H. (2011). Combined DEMATEL techniques with novel MCDM for the organic light emitting diode technology selection. Expert Systems with Applications, 38, 1468-1481.
Shyur, H. J. (2006). COTS evaluation using modified TOPSIS and ANP. Applied Mathematics and Computation, 177, 251-259.
Simunich, B. (2007). In the Fall of 2002, the ANP has shown a better way to deal with Iraq. Mathematical and Computer Modelling, 46, 1130-1143.
Siu, W. S., Lin, T., Fang, W., and Liu, Z. C. (2006). An institutional analysis of the new product development process of small and medium enterprises (SMEs) in China, Hong Kong and Taiwan. Industrial Marketing Management, 35, 323-335.
Song, M., and Di Benedetto, C. A. (2008). Supplier’s involvement and success of radical new product development in new ventures. Journal of Operations Management, 26, 1-22.
Song, M., and Noh, J. (2006). Best new product development and management practices in the Korean high-tech industry. Industrial Marketing Management, 35, 262-278.
Stanton W. J., Etzel, M. J., and Walker, B. J. (1994). Fundamentals of marketing (10th ed.). NY: McGraw-Hill.
Stewart-Knox, B., and Mitchell, P. (2003). What separates the winners from the losers in new food product development？Trends in Food Science & Technology, 14, 58-64.
Stewart-Knox, B., Parr, H., Bunting, B., and Mitchell, P. (2003). A model for reduced fat food product development success. Food Quality and Preference, 14, 583-593.
Storey, C., and Easingwood, C. (1993). The impact of the new product development project on the success of fianacial services. The Service Industries Journal, 13, 40-54.
Sun, C. C., and Lin, G. T. R. (2009). Using fuzzy TOPSIS method for evaluating the competitive advantages of shopping websites. Expert Systems with Applications, 36, 11764-11771.
Sun, H., and Wing, W. C. (2005). Critical success factors for new product development in the Hong Kong toy industry. Technovation, 25, 293-303.
Tidd, J., and Bodley, K. (2002). The influence of project novelty on the new product development process. R&D Management, 32, 127-138.
Tseng, M. L. (2010). Implementation and performance evaluation using the fuzzy network balanced scorecard. Computers & Education, 55, 188-201.
Urban, G. L., and Hauser, J. R. (1993). Design and marketing of new products (2nd ed.). NJ: Prentice Hall.
Vahdani, B., Zandieh, M., and Tavakkoli-Moghaddam, R. (2011). Two novel FMCDM methods for alternative-fuel buses selection. Applied Mathematical Modelling, 35, 1396-1412.
Vinodh, S., Ramiya, R. A., and Gautham, S. G. (2011). Application of fuzzy analytic network process for supplier selection in a manufacturing organisation. Expert Systems with Applications, 38, 272-280.
Wang, J. W., Cheng, C. H., and Huang, K. C. (2009). Fuzzy hierarchical TOPSIS for supplier selection. Applied Soft Computing, 9, 377-386.
Wang, J., and Lin, Y. I. (2009). An overlapping process model to assess schedule risk for new product development. Computers & Industrial Engineering, 57, 460–474.
Wang, T. C., and Chang, T. H. (2007). Application of TOPSIS in evaluating initial training aircraft under a fuzzy environment. Expert Systems with Applications, 33, 870-880.
Wang, W. P. (2009). Evaluating new product development performance by fuzzy linguistic computing. Expert Systems with Applications, 36, 9759-9766.
Wei, C. C., and Chang, H. W. (2011). A new approach for selecting portfolio of new product development projects. Expert Systems with Applications, 38, 429-434.
Wolff, J. A., and Pett, T. L. (2006). Small-firm performance: Modeling the role of product and process improvements. Journal of Small Business Management, 44(2), 268-284.
Wu, H. Y., Lin, Y. K., and Chang, C. H. (2011). Performance evaluation of extension education centers in universities based on the balanced scorecard. Evaluation and Program Planning, 34, 37-50.
Wu, H. Y., Tzeng, G. H., and Chen, Y. H. (2009). A fuzzy MCDM approach for evaluating banking performance based on balanced scorecard. Expert Systems with Applications, 36, 10135-10147.
Wu, W. H., Lin, C. T., and Peng, K. H. (2009). Determination of a hospital management policy using conjoint analysis in the analytic network process. Quality & Quantity, 43, 145-154.
Wu, W. W., and Lee, Y. T. (2007). Selecting knowledge management strategies by using the analytic network process. Expert Systems with Applications, 32, 841-847.
Wu, W. Y., Shih, H. A., and Chan, H. C. (2009). The analytic network process for partner selection criteria in strategic alliances. Expert Systems with Applications, 36, 4646-4653.
Yang, J. L., and Tzeng, G. H. (2011). An integrated MCDM technique combined with DEMATEL for a novel cluster-weighted with ANP method. Expert Systems with Applications, 38, 1417-1424.
Yüksel, İ., and Dağdeviren, M. (2007). Using the analytic network process (ANP) in a SWOT analysis: A case study for a textile firm. Information Sciences, 177, 3364-3382.
Yüksel, İ., and Dağdeviren, M. (2010). Using the fuzzy analytic network process (ANP) for balanced scorecard (BSC): A case study for a manufacturing firm. Expert Systems with Applications, 37, 1270-1278.
Zeydan, M., Çolpan, C., and Çobanoğlu, C. (2011). A combined methodology for supplier selection and performance evaluation. Expert Systems with Applications, 38, 2741-2751.
Zhang, H., Gu, C. L., Gu, L. W., and Zhang, Y. (2011). The evaluation of tourism destination competitiveness by TOPSIS & information entropy: A case in the Yangtze River Delta of China. Tourism Management, 32, 443-451.

 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：755（臺灣：735，外國：20） ／ 本年度總使用人次：1614293 ／ 訪客人次（自102年09月）：67430535
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上