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題名：90年代臺灣公共關係研究之探討--版圖發展、變化與趨勢
書刊名：新聞學研究
作者：黃懿慧
作者(外文)：Huang, Yi-hui
出版日期：2001
卷期：67
頁次：頁51-86
主題關鍵詞：公關研究；公關論文；公關學門；趨勢探討；內容分析；臺灣；90年代；Public relations research；Public relations discipline；1990s；Taiwan；Content analysis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(17) 博士論文(3) 專書(1) 專書論文(1)
  • 排除自我引用排除自我引用:12
  • 共同引用共同引用:185
  • 點閱點閱:72
　　　　　本文旨於了解90年代台灣公共關係研究之版圖、變化，並進行趨勢探討。本研究針對國內144篇公關期刊論文與碩博士論文進行內容分析，探討面向包含︰研究屬性、研究主題、理論學派與研究方法。主要研究結果發現如下︰1）90年代公關論文數量逐年快速成長，後半期的成長速度尤其明顯；2）公關研究主題涵蓋面廣，包括管理、實務、專業議題以及學術主題；惟研究目的趨向應用性與市場性，基礎性及理論性之研究逐年式微，學門正當性問題面臨考驗；3）管理學派係90年代公關論文的主流理論典範，中後期「整合行銷傳播」學派躍升為第二重要典範；4）公關論文實證性高，研究方法以量化研究為主，約佔六成，質性研究三成，多重資料蒐集則佔一成之比例。
　　　　　The purpose of this paper is to explore the domain and trend of public relations research in Taiwan in the 1990s. A total of 144 public relations journal articles, theses and dissertations were content-analyzed. The following four issues were examined: research purpose, research topic, theoretical paradigm and research method. Major findings are as follows. First, the number of public relations research has been increasing rapidly within the past ten years, especially in the most recent five years. Second, the research topics include public relations management, public relations practice, professional issues of public relations, and theoretical concepts. The direction of public relations researches, however, was found toward practical-oriented. Third, the management paradigm was the major perspective adopted by the public relations research examined, followed by integrated marketing communication perspective. Last, quantitative method was the dominant manner of data collection (60 percent), followed by qualitative method (30 percent), and triangulation method (10 percent).
期刊論文
1.汪琪、臧國仁(19960700)。成長與發展中的傳播研究：一九九五學門人力資源調查報告。新聞學研究，53，61-84。new window  延伸查詢new window
2.Grunig, J. E.、Hickson, R. H.(1976)。An evaluation of academic research in public relations。Public Relations Review，2(1)，32-43。  new window
3.黃懿慧(19990100)。西方公共關係理論學派之探討--90年代理論典範的競爭與辯論。廣告學研究，12，1-37。new window  延伸查詢new window
4.潘家慶、羅文輝、臧國仁(19960700)。傳播教育核心課程規劃。新聞學研究，53，85-106。new window  延伸查詢new window
5.Huang, Y. H.(2000)。The personal influence model and gao guanxi in Taiwan Chinese public relations。Public Relations Review，26(2)，219-236。  new window
6.林福岳(19970100)。傳播學和新聞學--是該分家的時候了﹖。新聞學研究，54，3-7。new window  延伸查詢new window
7.陳韜文(19990400)。傳播教育的知識結構問題：思考分析與實務技術訓練之間的張力。新聞學研究，59，137-141。new window  延伸查詢new window
8.翁秀琪(19970100)。對臺灣「傳播學正當性危機」的一些想法。新聞學研究，54，1-2。new window  延伸查詢new window
9.Clark, G.、Hanna, N.(1986)。An analysis of the source of articles in the "Journal of Marketing Education" since its founding in 1979。Journal of Marketing Education，8，71-74。  new window
10.Grunig, J. E.(1979)。The status of public relations research。IPRA Review，9-16。  new window
11.Hon, L. C.(1998)。Demonstrating effectiveness in public relations: Goals, objectives, and evaluation。Journal of Public Relations Research，10(2)，103-135。  new window
12.Ledingham, J. A.、Bruning, S. D.、Wilson, L. J.(1999)。Time as an indicator of the perceptions an behavior of members of a key public: Monitoring and predicting organization-public relationships。Journal of Public Relations Research，11(2)，167-183。  new window
13.Lee, J.、Jares, S. M.、Heath, R. L.(1999)。Decision-making encroachment and cooperative relationships between public relations and legal counselors in the management of organizational crisis。Journal of Public Relations Research，11(3)，243-270。  new window
14.McElreath, M. P.、Blamphin, J. M.(1994)。Partial answers to priority questions--and gaps--found in Public Relations Society of America's Body of Knowledge。Journal of Public Relations Research，6，69-103。  new window
15.Morton, L. P.、Lin, L. Y.(1995)。Content and citation analyses of public relations review。Public Relations Review，21，337-349。  new window
16.Pasadeos, Y.(1985)。A bibliometric study of advertising citations。Journal of Advertising，14(4)，52-59。  new window
17.Russell, J. T.、Martin, C.(1976)。Sources of scholarly publications in marketing, advertising, and public relations。Journal of Advertising，5，29-34。  new window
18.Shoemaker, P. J.、Reese, S. D.(1990)。Exposure to what? Integrating media content and effects studies。Journalism Quarterly，67，649-652。  new window
19.Soley, L.、Reid, L.(1983)。Advertising article productivity of the U.S. Academic Community。Journalism Quarterly，60，464-469+542。  new window
20.Wilhoit, F. G.(1984)。Student research productivity: Analysis of journalism abstracts。Journalism Quarterly，61，655-661。  new window
21.須文蔚、陳世敏(19960700)。傳播學發展現況。新聞學研究，53，9-37。new window  延伸查詢new window
22.Yale, L.、Gilly, M. C.(1988)。Trends in advertising research: A look at the content of marketing-oriented journals from 1976 to 1985。Journal of Advertising，17(1)，12-22。  new window
23.陳世敏(1999)。導言：十字路口還是分水嶺？。新聞學研究，58，241-244。  延伸查詢new window
24.陳世敏(19990400)。導言：傳播學自我的（再）發現。新聞學研究，59，133-135。new window  延伸查詢new window
25.Lowry, D. T.(1979)。An evaluation of empirical studies reported in seven journals in the 70s。Journalism Quarterly，56，262-268+288。  new window
26.Hutton, J. G.(1996)。Integrated marketing communications and the evolution of marketing thought。Journal of Business Research，37，155-162。  new window
27.Pasadeos, Yprgp、Renfro, Bruce(1992)。A bibliometric analysis of public relations research。Journal of Public Relations Research，4(3)，167-187。  new window
28.Pasadeos, Y.、Renfro, R. B.、Hanily, M. L.(1999)。Influential authors ad works of the public relations scholarly literature: A network of recent research。Journal of Public Relations Research，11(1)，29-52。  new window
29.Riffe, Daniel、Freitag, Alan(1997)。A content analysis of content analyses: Twenty-five years of Journalism Quarterly。Journalism & mass communication quarterly，74(4)，873-822。  new window
30.Stevenson, Robert L.(19920901)。Defining international communication as a field。Journalism Quarterly，69(3)，543-553。  new window
31.Trujillo, N.、Toth, E. L.(1987)。Organizational perspectives for public relations research and practice。Management Communication Quarterly，1，199-281。  new window
32.臧國仁、鍾蔚文(19970700)。框架概念與公共關係策略--有關運用媒介框架的探析。廣告學研究，9，99-130。new window  延伸查詢new window
33.Broom, G. M.、Casey, S.、Ritchey, J.(1997)。Toward a concept and theory of organization-public relationships。Journal of Public Relations Research，9(2)，83-98。  new window
34.Hallahan, K.(1993)。The paradigm struggle and public relations practice。Public Relations Review，19(2)，197-205。  new window
35.陳國明(19990100)。傳播學研究概觀。新聞學研究，58，257-268。new window  延伸查詢new window
36.Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing，62(2)，1-13。  new window
37.Huang, Y. H.(2001)。OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships。Journal of Public Relations Research，13(1)，61-91。  new window
38.Hutton, J. G.(1999)。The definition, dimensions, and domain of public relations。Public Relations Review，25(2)，199-214。  new window
會議論文
1.林東泰、宋巧雰、陳怡如、游康婷、邱顯哲(2000)。傳播知識全球化：回顧台灣近五十年來的新聞傳播碩士論文。中華傳播學會2000論文研討會。台北深坑。  延伸查詢new window
2.黃懿慧(1999)。公共關係理論發展之回顧與展望--理論典範與研究主題之探討。廣告與公關研討會。台北：國立政治大學廣告系。  延伸查詢new window
3.Huang, Y.(1997)。Toward the contemporary Chinese philosophy of public relations--A perspective from the theory of global public relations。The 47h annual conference of the international Communication Association，(會議日期: May 22-26, 1997)。Quebec。  new window
4.Huang, Y.(1997)。Impacts of a political system and activism on public relations--A perspective from the theory of global public relations。The Association for Education in Journalism and Mass Communication，(會議日期: July 30 to August 2, 1997)。Chicago, Illinois。  new window
學位論文
1.Plowman, K. D.(1995)。Congruence between public relations and conflict resolution: Negotiation power in the organization(博士論文)。University of Maryland，College Park。  new window
圖書
1.Wimmer, R. D.、Dominick, J. R.(1987)。Mass media research: An introduction。Belmont, CA：Wadsworth。  new window
2.Von Bertalanffy, Ludwig(1968)。General System Theory。New York, NY：George Braziller。  new window
3.楊孝濚(1982)。傳播研究與統計學。臺北：臺灣商務印書館。  延伸查詢new window
4.臧國仁(1999)。新聞媒體與消息來源。台北：三民。  延伸查詢new window
5.劉心陽(1997)。傳播研究方法：策略與來源。台北：亞太圖書。  延伸查詢new window
6.Beer, S.(1985)。The managerial cybernetics of organization: Diagnosing the system for organizations。New York：John Wiley & Sons。  new window
7.Grunig, J. E.、Hunt, Todd(1984)。Managing public relations。New York, NY：CBS College Publishing。  new window
8.McElreath, M. P.(1980)。Priority research questions in public relations for the 1980s。New York：Foundation for Public Relations and Research and Education。  new window
9.Babbie, E.(1992)。The practice of social research。Belmont, CA：Wadsworth。  new window
10.Schultz, D. E.、Tannenbaum, S. I.、Lauterborn, R. F.(1993)。Integrated marketing communications。Lincolnwood, IL：NTC Publishing Group。  new window
11.Smith, Mary John(1988)。Contemporary communication research methods。Belmont, CA：Wadsworth Publishing Company。  new window
12.Toth, E. L.、Heath, R. L.(1992)。Rhetorical and Critical Approaches to Public Relations。Hillsdale, NJ：Lawrence Erlbaum Associates (LEA)。  new window
13.Pavlik, J. V.(1987)。Public relations: What research tells us?。Newbury Park, CA：Sage。  new window
14.林靜伶、吳宜蓁、黃懿慧(1996)。公共關係。臺北市：國立空中大學。  延伸查詢new window
15.楊孝濚(1978)。傳播研究方法總論。臺北：三民書局。  延伸查詢new window
16.孫秀蕙(1997)。公共關係：理論、策略與研究實例。臺北：正中書局。new window  延伸查詢new window
17.王石番(1989)。傳播內容分析法：理論與實證。幼獅文化事業股份有限公司。  延伸查詢new window
18.Babbie, Earl、李美華、孔祥明、林嘉娟、王婷玉(1998)。社會科學研究方法。時英出版社。  延伸查詢new window
19.Kuhn, Thomas Samuel(1970)。The Structure of Scientific Revolutions。University of Chicago Press。  new window
20.Yin, Robert K.(1989)。Case Study Research: Design and Methods。Sage Publications。  new window
圖書論文
1.黃懿慧(1993)。台灣公共關係發展之回顧與前贍。中華民國廣告年鑑81-82。台北：台北市廣告代理商業同業公會。  延伸查詢new window
2.Bruning, S. D.、Ledingham, J. A.(2000)。Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context。Public relations as relationship management: A relational approach to the study and practice of public relations。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
3.Caywood, C. L.(1997)。Introduction: Twenty-first century public relations: the strategic stages of integrated communications。The handbook of strategic public relations and integrated communications。New York, NY：McGraw-Hill。  new window
4.Dionisopoulos, N. G.、Goldzwig, S. R.(1992)。The automatic power industry and the new women。Rhetorical and critical approaches to public relations。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
5.Ledingham, J. A.、Bruning, S. D.(2000)。Introduction: Background and current trends in the study of relationship management。Public relations as relationship management: A relational approach to the study and practice of public relations。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
6.Measell, J. S.(1992)。Trade associations: Whose voice? Whose vice?。Rhetorical and critical approaches to public relations。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
7.Pearce, W. B.、Cronen, V.、Harris, L. M.(1982)。Methodological considerations in building human communication theory。Human Communication Theory。  new window
8.Preston, L.(1978)。Corporate social performance and policy: A synthetic framework for research and analysis。Research in Corporate Social Performance and Policy。Greenwich, CT：JAI。  new window
9.喻靜媛、臧國仁(1995)。記者及消息來源的互動關係。新聞工作者與消息來源。台北：國立政治大學新聞研究所。  延伸查詢new window
10.Conrad, C.(1992)。Corporate communication and control。Rhetorical and critical approaches to public relations。Hillsdale, NJ：Lawrence Erlbaum。  new window
11.Grunig, J. E.、Huang, Y.(2000)。From organization effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes。Relationship management: A relational approach to public relations。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
12.Grunig, J. E.、Repper, F. C.(1992)。Strategic management, publics, and issues。Excellence in public relations and communication management。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
13.Grunig, L. A.(1992)。Activism: How it limits the effectiveness of organizations and how excellent public relations departments respond。Excellence in public relations and communication management。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
14.Harris, T. L.(1997)。Integrated marketing public relations。The handbook of strategic public relations and integrated communications。New York, NY：McGraw-Hill。  new window
 
 
 
 
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