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題名:地方政府之行銷研究
書刊名:法政學報
作者:林博文
作者(外文):Lin, Herbert
出版日期:2002
卷期:15
頁次:頁115-158
主題關鍵詞:行銷研究地方行銷競爭取向顧客取向交易取向Marketing researchPlace marketingCompetition orientationCustomer orientationTrade orientation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(2) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:289
  • 點閱點閱:82
期刊論文
1.Buurma, H.(2001)。Public Policy Marketing: Exchange in the Public Sector。European Journal of Marketing,35(11/12),1287-1300。  new window
2.陳雅慧(2002)。借鏡荷蘭:荷蘭能台灣為什麼不能。天下雜誌,248,154-190。  延伸查詢new window
3.陳雅慧(2002)。台灣還能投資嗎?。天下雜誌,265,52-60。  延伸查詢new window
4.楊瑪利(2002)。借鏡紐西蘭:對內合作,對外競爭。天下雜誌,261,170-200。  延伸查詢new window
5.Begg, I.(1999)。City and Competitiveness。Urban Studies,36(5/6),795-809。  new window
6.Hein, W. C.(1990)。Government Organizations and their Customers in the Netherlands: Strategy, Tactics and Operations。European Journal of Marketing,24(7),31-42。  new window
7.Kresl, P. K.、Singh, B.(1999)。Competitiveness and the Urban Economy: Twenty-four Large Us Metropolitan Area。Urban Studie,36(5/6),985+1017-1027。  new window
8.Krugman, P.(1996)。Making Sense of the Competitiveness Debate。Oxford Reviews of Economic Policy,12,17-25。  new window
9.Rogerson, R. J.(1999)。Quality of Life and City Competitiveness。Urban Studies,36(5/6),969-985。  new window
10.Walsh, K.(1990)。Marketing and Public Sector Management。European Journal of Marketing,28(3),63-71。  new window
11.Young, C.、Kraczmarek, S.(1999)。Changing the Perception of the Post-Socialist City: Place Promotion and Imagery in Łódź, Poland。Geographical Journal,165(2),183-191。  new window
12.Porter, Michael E.(1996)。Competitive Advantage, Agglomeration Economies and Regional Policy。International Regional Science Review,19(1/2),85-90。  new window
13.Lever, William F.、Turok, Ivan(1999)。Competitive Cities: Introduction to the Review。Urban Studies--An International Journal for Research in Urban and Regional Studies,36(5/6),791-793。  new window
會議論文
1.林博文(2001)。地區行銷與智慧資本:以宜蘭經驗為例。智慧資本興公務人力發展學術研討會,台北大學公共行政暨政策系 。  延伸查詢new window
學位論文
1.Buurma, H.(2000)。Marketing of Public Policy(碩士論文)。Erasmus University Rotterdam,Rotterdam。  new window
圖書
1.大前研一、許曉平(2002)。中國,出租中。台北:天下出版社。  延伸查詢new window
2.王志剛(1985)。行銷學原理。台北:華泰。  延伸查詢new window
3.天下雜誌(2001)。319鄉向前行。台北:天下雜誌社。  延伸查詢new window
4.Ashworth, G. I.(1990)。Selling the City: Marketing approach in Public Setor urban planning。New York:Belhaven Press。  new window
5.Citizen's Charter Unit(1992)。Raising the Standard: Britain's Citizens Charter and Public Service Reform。London:Foreign and Commonwealth Office。  new window
6.Drucker, P.(1969)。The Age of Discontinuity: Guidelines to Our Changing Society。New York:Harper and Row。  new window
7.Gootzeit, M. J.(1975)。David Ricardo。New York:Columbia University Press。  new window
8.Kotler, P.(1983)。Principles of marketing。Englewood Cliffs, NJ:Prentice-Hall。  new window
9.Kotler, P.、Rein, I.、Haider, D. H.(1993)。Marketing Place: Attracting Investment, Industry, and Tourism to Cities, States, and Nations。New York:Maxwell Macmillan International。  new window
10.Kotler, P.、Rein, I.、Haider, D. H.、Hamlin, M. A.(2001)。Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations。New York:John Wiley & Sons。  new window
11.OECD(1996)。Industrial Competitiveness。Paris:OECD。  new window
12.OECD(1997)。Industrial Competitiveness in the Knowledge-base Economy: The New Role of the Government。Paris:OECD。  new window
13.OECD(1997)。Industrial Competitiveness: Benchmarking BusinessEnvironments。Paris:OECD。  new window
14.Robinette, S.、Brand, C.(2001)。Emotion Marketing: the hallmark way of winning customers for life。New York:McGraw-Hill。  new window
15.黃俊英(2002)。行銷學的世界。台北:天下文化。  延伸查詢new window
16.丘昌泰(2000)。公共管理--理論與實際手冊。台北市:元照出版社。  延伸查詢new window
17.孫本初(2001)。公共管理。台北:智勝。new window  延伸查詢new window
18.黃深勳(1996)。行銷管理。台北:空大。  延伸查詢new window
19.飛利浦.科特勒、羅漢(2002)。科特勒深探大亞洲。台北:商智。  延伸查詢new window
其他
1.行政院經建會(2002)。挑戰2008國家發展計畫--新故鄉社區營造計畫,http://www.xepd.gov.tw/2008/index.htm。  延伸查詢new window
2.(20021214)。中國時報。  延伸查詢new window
3.(20021215)。中國時報。  延伸查詢new window
圖書論文
1.Boyne, G. A.(1997)。Competition and local government: a public choice perspective。International Perspectives in Urban Studies。London:Jessica Kingsley。  new window
2.Crompton, John L.、Lamb, C. W. Jr.(1986)。What is Marketing。Marketing Government and Social Service。New York:John Wiley & Sons。  new window
3.Liszewski, S.(1997)。Functional and spatial changes in the industrial districts of the city of Lods。A comparative study of Lodz and Manchester Geographies of European cities in transition。Lodz:Lodz University Press。  new window
 
 
 
 
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