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題名:行銷策略在教育領域之應用與啟示
書刊名:國民教育研究集刊
作者:蕭佳華 引用關係
作者(外文):Hsiao, Chia-hu
出版日期:2005
卷期:14
頁次:頁173-187
主題關鍵詞:行銷策略教育行銷教育行銷管理Educational marketing theoryStrategy in educational marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:124
  • 點閱點閱:19
期刊論文
1.林顯輝(2001)。屏東師院服務品質檢核參考規準。屏東師院院刊,50,1-6。  延伸查詢new window
2.盧延根(20030400)。教育政策行銷功能及策略之探究。臺灣教育,620,19-27。  延伸查詢new window
3.Brown, J. D.(1991)。Identifying benefit segments among college students。The Journal of College Admission,131,30-33。  new window
4.Jugenheimer, D. W.(1995)。Advertising the university: A professional approach to promoting the college or university。Journal of Marketing for Higher Education,6(1),1-22。  new window
5.Thomas, D. R. E.(1978)。Strategy is different in service industry。Harvard Business Review,56,158-165。  new window
6.Wasmer, D. J.、Williams, J. R.、Stevenson, J.(1997)。A reconceptualization of the marketing mix: Using the 4Cs to improve marketing planning in higher education。Journal of Marketing for Higher Education,8(2),29-35。  new window
7.吳宗立(20041100)。學校經營的行銷策略。教育資料與研究,61,62-69。new window  延伸查詢new window
8.Hekmat, F.、Heischmidt, K. A.(1993)。Application of program life cycle concept for fund raising strategies in higher education。Journal of Marketing for Higher Education,4(2),121-126。  new window
9.鄭勵君(19980600)。學校形象之行銷管理策略淺析。高市文教,63,55-59。  延伸查詢new window
10.Kotler, P.(1972)。A Generic Concept of Marketing。Journal of Marketing,36(2),46-54。  new window
11.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。  new window
12.Grönroos, Christian(1994)。From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing。Management Decision,32(2),4-20。  new window
會議論文
1.Koberg, C.、Monsen, E.、Boss, R. W.(2003)。Academy of Management Annual Meeting。Academy of Management Annual Meeting。Seattle, Washington。1-6。  new window
學位論文
1.邱慧俐(2004)。雲林縣國民中學學校行銷策略認知與現況之調查研究(碩士論文)。國立嘉義大學。  延伸查詢new window
2.林慶川(2002)。國民小學教育人員與家長對教育行銷實施現況之知覺與態度(碩士論文)。臺中師範學院。  延伸查詢new window
3.黃種世(2003)。高雄市高中職學校行銷現況及可行策略調查研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
4.彭曉瑩(2000)。師範校院教育行銷現況、困境及發展策略之研究(碩士論文)。臺南師範學院。  延伸查詢new window
5.黃金地(2004)。雲林縣國民小學學校行銷策略認知與現況之研究(碩士論文)。國立嘉義大學,嘉義。  延伸查詢new window
6.黃義良(2004)。國民中小學學校行銷指標與行銷運作之研究(博士論文)。國立高雄師範大學,高雄市。new window  延伸查詢new window
圖書
1.Brinckerhoff, Peter C.、劉淑瓊、許瑞妤、鍾佳怡、雷宇翔、李依璇(2004)。非營利組織行銷--以使命為導向。臺北:揚智文化公司。  延伸查詢new window
2.許士軍(1992)。行銷管理學。台北:東華。  延伸查詢new window
3.許是祥(1985)。行銷學通論。台北:中華企業管理。  延伸查詢new window
4.黃俊英(2000)。行銷管理--策略性的觀點。台北:華泰文化事業公司。  延伸查詢new window
5.Stokes, D.、顧宣宣、郭建志(2003)。行銷學理論與實務。台北:學富。  延伸查詢new window
6.American Marketing Association(1985)。Board approves new marketing definition。Chicago, NJ:Marketing News。  new window
7.Beder, H.(1986)。Marketing continuing education。San Francisco:Jossey-Bass。  new window
8.Drucker, P.(1990)。Managing the non-profit organization: principles and practices。NY:Harper Perennial。  new window
9.Dutka, P.(1994)。AMA Handbook for Customer Satisfaction。Chicago:NTC Publishing Group in Association with the American Marketing Association。  new window
10.Hanson, E. M.(2003)。Educational administration and organizational behavior。Boston:Allyn and Bacon。  new window
11.Kotler, P.(2002)。Marketing management: Analysis, planning and control。Englewood Cliffs, NJ:Prentice-Hall。  new window
12.Rados, D. L.(1981)。Marketing for nonprofit organizations。Boston:Auburn House。  new window
13.衛南陽(2001)。服務競爭優勢:探索永續經營的奧秘。台北:商兆文化圖書。  延伸查詢new window
14.湯堯(2001)。學校經營管理策略:大學經營分配、募款與行銷。臺北:五南圖書出版有限公司。new window  延伸查詢new window
15.榮泰生(1997)。行銷管理學。臺北市:五南圖書。  延伸查詢new window
16.許長田(1999)。行銷學:競爭、策略、個案。臺北:揚智文化。  延伸查詢new window
17.Kotler, Philip(1975)。Marketing for Nonprofit Organizations。Englewood Cliffs, New Jersey:Prentice Hall Inc.。  new window
18.Kotler, P.、Fox, K. F. A.(1995)。Strategic marketing for educational institutions。Englewood cliffs, NJ:Prentice-Hall。  new window
19.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
20.林建煌(2000)。行銷管理。台北市:智勝文化。  延伸查詢new window
21.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
22.McCarthy, E. Jerome(1981)。Basic Marketing: A Managerial Approach。Richard D. Irwin, Inc.。  new window
其他
1.Rea, P. J.(1989)。Segmenting Ohio higher education student markets by using ACT data。  new window
2.Zivic, L. J.(1989)。Evaluation of private higher education marketing strategies in New England colleges: A descriptive study。  new window
圖書論文
1.Bagozz, R. P.(1977)。Marketing as the social level: Theoretical issues and problem。Macro-marketing: Distributive processes from a societal perspective。Boulder:University of Colorado。  new window
2.Booms, B.、Bitner, M. J.(1981)。Marketing strategies and organizational structures for service firms。Marketing of services。Chicago:American Marketing Association。  new window
3.Carman, James M.(1980)。Paradigms for marketing theory。Research in marketing。JAI Press。  new window
4.Fischer, R. B.(1987)。Successful marketing strategies and techniques。Handbook continuing higher education。NY:Macmillan。  new window
5.Sheth, J. N.、Gardner, D. M.(1982)。History of marketing thought: An update in marketing theory。Philosophy of science perspective。American marketing association。  new window
 
 
 
 
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