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題名：觀眾研究與博物館的營運發展
書刊名：博物館學季刊
作者：劉婉珍 引用關係
作者(外文)：Liu, Wan-chen
出版日期：2008
卷期：22:3
頁次：頁21-37
主題關鍵詞：觀眾研究；博物館評量；博物館市場研究；Visitor studies；Audience research；Museum evaluation；Market research
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(32) 博士論文(2) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:32
  • 共同引用共同引用:53
  • 點閱點閱:94
博物館係社會教育機構，在文化與社會永續發展上扮演重要角色。面臨「營運績效」與「以觀眾為中心」的趨勢，博物館如何有效的運用觀眾研究的過程及結果，成為發展關鍵。本文試圖釐清博物館觀眾研究的內涵與理論基礎，省思觀眾研究與博物館營運發展關係，期有助於國內博物館有效運用觀眾研究。 本文首先以歐美博物館界的觀點，說明博物館觀眾研究的定義與目的；其次討論博物館評量與觀眾研究的異同，並進一步闡釋各類評量屬性的博物館觀眾研究，以實例簡述觀眾研究的實踐與挑戰。文中除提及觀眾及非觀眾的市場研究外，最後特別論述博物館觀眾研究的理論基礎與實踐知能，以做為博物館觀眾研究專業發展的參考。
Museums are educational institutions that play important roles in the development of cultural heritage and sustainable society. Under the pressure of accountability and visitor-focused trends, museums need to know how to make visitor studies work for them in terms of management and development. This paper aims to explore the nature of museum visitor studies and the related theories for improving practice. Through explanations of the definitions and purposes of visitor studies in museums and the differentiation of evaluation and research, the author reflects on the practices and challenges of front-end evaluation, formative evaluation, remedial evaluation and summative evaluation-based visitor studies for museums. The importance of market research on actual visitors and potential visitors (non visitors) is emphasized. In addition, this paper points out that visitor studies are a discipline of museology and should be conducted on the basis of museum nature, social methodology, evaluation theory and related academic theories. Finally, the responsibility and basic competencies required for professional practice for all individuals who engage in visitor research and evaluation are discussed.
Other
1.Sola, T.(1997)。Museums, museology, and ethics: A changing paradigm，London, England, and New York。  new window
期刊論文
1.Screven, C. G.(1990)。Uses of evaluation before, during and after exhibit design。ILVS Review: A Journal of Visitor Behavior，1(2)，36-66。  new window
2.Hooper-Greenhill, E.(2004)。Measuring learning outcomes in museums, archives and libraries: The learning impact research project。International Journal of Heritage Studies，10(2)，151-174。  new window
會議論文
1.劉婉珍(2004)。博物館觀眾研究的專業發展與挑戰。高雄。13-30。  延伸查詢new window
2.劉婉玲、黃翔(2007)。改善展覽說明卡識別性的補救性評量。2007年博物館觀眾學術研討會。高雄市：國立科學工藝博物館。  延伸查詢new window
研究報告
1.劉婉珍(2008)。國立臺灣博物館觀眾調查研究案期中報告。  延伸查詢new window
2.劉婉珍(2006)。敦煌藝術大展觀眾使用手機語音導覽調查研究報告。  延伸查詢new window
3.劉婉珍(2003)。輔仁大學學生天主教態度調查研究報告。  延伸查詢new window
圖書
1.Schloder, J. E.、Williams, Marion、Mann, C. G.(1993)。The Visitor’s Voice: Visitor Studies in the Renaissance-Baroque Galleries of the Cleveland Museum of Art 1990-1993。Cleveland。  new window
2.Adams, Roxana(2001)。Museum visitor services manual。Washington, DC：American Association of Museums。  new window
3.Dierking, L. D.、Pollock, W.(1998)。Questioning Assumptions: An Introduction to Front-end Studies in Museums。Washington, DC：Association of Science-Technology Centers。  new window
4.Hooper-Greenhill, E.(1994)。Museums and Their Visitors。London：Routledge。  new window
5.Robbins, D.(2000)。Bourdieu and Culture。London。  new window
6.Shadish, William R. Jr.、Cook, Thomas D.、Leviton, Laura C.(1991)。Foundations of Program Evaluation: Theories of Practice。Sage Publications。  new window
7.Babbie, Earl R.(1990)。Survey Research Methods。Belmont, CA：Wadsworth Pub. Co.。  new window
8.Burcaw, G. E.(1997)。Introduction to museum work。AltaMira Press, A Division of Sage Publications Inc.。  new window
9.Falk, John H.、Dierking, Lynn D.(1992)。The museum experience。Washington, DC：Whalesback Books。  new window
10.Owens, Roger G.(1998)。Organizational behavior in education。Allyn and Bacon。  new window
11.Falk, John H.、Dierking, Lynn D.(2000)。Learning from Museums: Visitor Experiences and the Making of Meaning。Alta Mira Press。  new window
12.Borun, M.、Korn, R.(1999)。Introduction to museum evaluation。American Association of Museums。  new window
13.Hein, George E.(1998)。Learning in the Museum。Routledge。  new window
14.Weiss, Carol H.(1998)。Evaluation: Methods for Studying Programs and Policies。Prentice Hall。  new window
15.張婉真(20050000)。論博物館學。臺北：典藏藝術家庭。new window  延伸查詢new window
16.Hudson, Kenneth(1993)。Visitor Studies: Luxuries, Placcbos, or Useful Tools?。Museum Visitor studies in the 90s。London。  new window
17.The Getty Center for Education and the Arts(1991)。Insights: Museums, Visitors, Attitudes, Expectations。Insights: Museums, Visitors, Attitudes, Expectations。Los Angeles。  new window
18.Mark, M. M.、Greene, J. C.、Shaw, I. E.(2006)。The evaluation of policies, programs, and practices。Handbook of Evaluation: Policies, Programs and Practices。London。  new window
其他
1.Fakatseli, O.(2008)。What is visitor studies?。  new window
2.CARE(2008)。Professional Standards。  new window
3.AMARC(2008)。What is audience research?。  new window
4.彭士佛(2005)。大埃及博物館建築規劃設計理念與歷程，臺北。  延伸查詢new window
5.行政院文化建設委員會(2008)。法國博物館法，臺北。  延伸查詢new window
圖書論文
1.Hooper-Greenhill, Eilean(2006)。Studying visitors。A Companion to Museum Studies。Blackwell Publishing Ltd.。  new window
2.Bitgood, S.、Shettel, H.(1999)。The classification of exhibit evaluation: A rationale for remedial evaluation。Introduction to museum evaluation。Washington, DC：AAM。  new window
3.Chen, H. T.(2004)。The roots of theory-driven evaluation: Current views and origins。Evaluation roots: Tracing theorists, views and influences。SAGE Publications。  new window
4.Miles, R.(1993)。Grasping the greased pig: Evaluation of educational exhibits。Museum visitor studies in the 90s。London：Science Museum。  new window
5.Loomis, R. J.(1993)。Planning for the visitor: The challenge of visitor studies。Museum visitor studies in the 90s。London：Science Museum。  new window
 
 
 
 
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