In recent years as a result of the social economy environment change, The people increased steadily regarding the traveling demand. 2001 start to implement the weekend to rest, in addition transportation developed and the convenience, goes abroad the traveling in the people leisure life is the acting important role. This purpose of this research is understanding Taiwan tourist basic background and its the traveling characteristic, the Taiwan tourist to the amusement park area image and the appraisal, the discussion and traveling characteristic different Taiwan tourist attribute to the amusement park image and satisfaction whether has reveals the difference, The results for the operator the marketing strategy reference. The results of this research are as following: First, the different basic background the tourist form the image and satisfaction regarding the subject garden to have the part difference. Second, the different traveling characteristic the tourist, formed the image and satisfaction regarding the subject garden to have the part difference. Third, knew by the correlation analysis in that, all degrees of satisfaction factor of construction surface majority with various images reveal the correlation, indicated the tourist more profound is intense regarding the subject garden subject image, then the tourist goes past high regarding subject garden satisfaction.