With the expansion of Taiwan’s higher education system in recent years, the maintenance of quality has become a key concern. In 2005, the Ministry of Education initiated both the Program for Promoting Academic Excellence in Universities (PPAE) and the Aiming for the Top University and Elite Research Center Development Plan (ATU Plan), and also established a formal university evaluation policy, with a view to improving the competitiveness and international visibility of Taiwan’s universities. In so doing, the MOE established a clear link between the results of evaluations and the allocation of funds. Research performance is assessed in terms of the number of articles published in SCI, SSCI and A&HCI indexed journals, as well as citation rates and associated impact factors. Evaluation has thus taken on a highly quantitative dimension. The current case study of National Cheng-Chi University (NCCU) demonstrated the fact that despite the efforts of all concerned to encourage academic excellence, the above-mentioned quantitative evaluation indicators have resulted in bitterness and complaints from humanities and social sciences whose research accomplishment were devalued and ignored under current quantitative indicators. It is necessary to investigate other approaches to evaluation that are beneficial to both researchers and funding agencies, and find ways to properly tap into teachers’ academic productive capacity. In this paper, the authors examine the ways evaluation is currently conducted in Taiwan, and especially at NCCU, and sketch out some problems and issues with the present system. Evaluation criteria for book publications and journal articles from western countries (UK, US, Australia, and Italy) are also included as a reference. It is hoped that the study can shed light on current issues in academic evaluation, and contribute to debate on policy-making for a fair say in the humanities and social sciences in Taiwan’s higher education.