In recent years, cultural and creative industries have aggressively developed creative products with cultural meanings. The cooperation between industries, government, and academia has promoted regional cultures, which have developed significantly as a consequence, and numerous successful examples of the integration of creative ideas with cultural products have emerged. Because creative ideas have been integrated with the local traditional industries, the successful development of culture and tourism has become more commonplace. The Kenting Shirding tribe is a unique example. Since 2005, the headquarters of Kenting National Park planned to develop the Shirding tribe and the surrounding area as a trial site for ecotourism. In the Shirding tribe, conservation, culture, and residential livelihood have been integrated with activities such as ecotourism, guided tours, and cultural and creative industry to redevelop a new miracle for the Paiwan tribe. The Shirding tribe integrated biological recourses with the cultural and creative industry; however, the development of cultural and creative design is still in its early stages. Regarding the development of merchandise, further improvement is required, for instance, regarding the application of cultural symbols, the development of creative concepts, the consideration of consumer demand, and the operation of marketing strategies. Therefore, this study analyzes the historical culture and characteristics of natural ecology, and presents the summarized theories concerning cultural and creative product design based on the literature review. In addition, this paper utilized observational methods and interviews to conduct the field survey. This comprised observing the current status of cultural and creative products developed in the Shirding tribe and conducting interviews of: (1) representatives of the Shirding Tribe Culture Promotion Association; (2) local residents; (3) cultural and historical workers; and (4) tourism consumers, to investigate how the unique symbolic image of local culture can be used as design elements. The narrative design method was employed to combine the natural materials, such as the representative symbols of local legends, events, and lifestyle of the Shirding tribe, with the design and creation of cultural and creative products. Based on the results, the design charts of three creative merchandises were conceived: the pendant flashlight called, “Brightening Shirding,” the treasure box of Princess Ba-bao called, “Treasure Hidden & Hidden Treasure,” and the persimmon-shaped telescope called, “Persimmon Scope.” In addition to surveys, consumers were developed as references for the promotion of cultural and creative products of the Shirding tribe. These products can create opportunities for the development of the local, cultural, and creative industry.