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題名:國際旅遊非傳統安全事件發生風險之研究
書刊名:危機管理學刊
作者:周萍芬 引用關係王穎駿 引用關係
作者(外文):Chou, P. F.Wang, Y. C.
出版日期:2014
卷期:11:1
頁次:頁41-48
主題關鍵詞:非傳統安全事件風險國際旅遊Non-traditional security eventsRiskInternational tourism
原始連結:連回原系統網址new window
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  • 共同引用共同引用:630
  • 點閱點閱:69
國際非傳統安全事件的發生頻傳,會造成旅客對於該地點選擇觀光的意願感降低。這對於旅行相關產業的經營,將有嚴重影響。本研究研究對象以大專生參加畢業旅行選擇國際旅程為主,探討其對於非傳統安全事件發生風險在國外旅遊地點發生的認知程度;以及受訪者是否會因不同背景因素,而對於非傳統安全事件發生風險產生差異性看法。研究方法包括:敘述性統計分析、排序分析、t檢定分析、以及單因子變異數分析(One-way ANOVA)分析等方法。研究發現,受訪女性對於非傳統安全事件發生風險的認知,較男性認同程度為高。而男女性對於選擇國外畢旅地點害怕出現如天然災害、恐怖攻擊、暴動事件上,有不同的看法。並且,有國際旅遊經驗的受訪者,會較無國際旅遊經驗者對於非傳統安全事件發生風險的問項,認同程度為高。另外,受訪者對於非傳統安全事件發生風險的資訊來源,電視族群的受訪者與網路及其他受訪者的認知,有顯著不同的看法。
The international non-traditional security events are frequently reported, will cause reduced the intention of travelers to visit. It is an important to affects the travel agencies' operation in the future. The objects of this study are college and university students who select to the graduation trip dominated international travel. This study will discuss the interviewees perception to the risk which the non-traditional security events in the foreign tourist destination, and whether they are a significant different perception between those items. The methods of this study include descriptive analysis, ranking analysis, t-test analysis, and one-way analysis of variance analysis.The results showed that the women perception the all items the non-traditional security risk events were higher than men. The male and female for the trip locations occurs as natural disasters, terror attacks, riots, there are significant and different perception. The experienced about international travel interviewees percept the items of non-traditional security risk events were higher than non-experienced. Respondents percept the sources of information about the non-traditional security incidents risk events items, the television group had a significantly different perception with internet group and others group.
期刊論文
1.Fuchs, G.、Reichel, A.(2006)。Tourist destination risk perception: The case of Israel。Journal of Hospitality & Leisure Marketing,14(2),83-108。  new window
2.王昆義(2010)。非傳統安全與台灣軍事戰略的變革。台灣國際硏究季刊,6(2),1-43。  延伸查詢new window
3.Sönmez, S. F.、Graefe, A. R.(1998)。Influence of terrorism risk on foreign tourism decisions。Annals of Tourism Research,25(1),112-144。  new window
圖書
1.陳濟堯(1999)。危險管理論。台北:三民書局。  延伸查詢new window
2.鄭燦堂(1998)。風險管理:理論與實務。台北:翰林出版社。new window  延伸查詢new window
3.Vaughan, E. J.(1997)。Risk management。New York, NY:John Wiley and Sons, Inc。  new window
4.Lovelock, C. H.(1996)。Services marketing。Prentice Hall。  new window
5.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
6.吳思華(20000000)。策略九說:策略思考的本質。臺北:臉譜。new window  延伸查詢new window
7.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
 
 
 
 
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