In order to enhance the workplace employment competitiveness of senior year college students, the Workforce Development Agency of the Ministry of Labor has sponsored an employment course teaching program from the 97^(th) school year. The Service Marketing Employment Course Teaching Program has been receiving 9 years' subsidy since 99^(th) school year. The planning and implementation of this program was highly recognized by the annual appraisers and received National Outstanding Program Award from the Ministry of Education and Ministry of Labor in 100^(th) and 104^(th) school years respectively. This program has focused on the service industry and marketing planning as the teaching and curriculum design. The major plans of this program include: 1. Specialized Courses: including Service Delivery System Management Practice, Marketing Research Practice and Marketing Planning Practice; 2. Common core capabilities course; 3. Workplace experience: including 120 hours experience in 4 well-known enterprises form Kaohsiung and Pingtung areas. About 80% of the above courses were lectures-given by middle to top managers from the practitioners. In order to explore the teaching effectiveness, this program adopted Latent Growth Modeling (LGM) to examine the effects of this program in enhancing the student's workplace employment competitiveness. Longitudinal data were collected through the UCAN platform. This program also adopted a qualitative research design to collect the students' satisfaction data on every aspect of the program planning .The research conclusions indicate that after participating in this program, the students did gain significant improvement in their employment competitiveness and a highly satisfactions on the program design.