臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：以專家學者角度探討臺灣兒童廣告倫理之現況
書刊名：中原企管評論
作者：丁姵元 引用關係／楊敏玄／顏昌明 引用關係
作者(外文)：Ting, Pei-yuan／Yang, Min-xuan／Yan, Chang-ming
出版日期：2014
卷期：12:1
頁次：頁35-69
主題關鍵詞：企業倫理；兒童廣告；廣告倫理；Business ethics；Advertising to children；Advertising ethics
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1265
  • 點閱點閱:99
由於近年來全球兒童肥胖問題嚴重，很多研究顯示其與兒童廣告有關。為了保護兒童健康並免於受到商業行為操控，有許多國家都有相關法令進行規範。反觀國內狀況，雖有相關團體發聲，不僅很少規範，相關研究也很少。廣告無處不在，為了保護下一代，兒童廣告倫理的議題需要更多的探討和研究。因此本研究主要在探討從國內廣告相關專家學者的角度，來探討解析台灣兒童廣告倫理的狀況。研究結果發現，台灣社會對兒童廣告倫理知覺與瞭解程度並不高。判斷力不足是兒童最主要的特性，當使得他們面對廣告時常毫無招架之力。加上近來少子化與雙薪家庭現象，導致兒童在家庭中決策地位提高，更多廣告商趁機將兒童設為其廣告目標。然而，針對國內幾乎沒有相關法令的狀況，有部份專家建議可參考國外法令制定加強，但也有學者認為即使有法令，也會受限於國內法令落實程度不盡理想的限制。所以，要提升國內廣告倫理風氣，多數專家認為廣告商自律效用大於法律制裁，建議廣告商對兒童廣告時，需顧及基本道德倫理的要求及考量。但廣告商仍以營利為主，故消費者意識的覺醒也是約束廣告商的有效方法。另外，學校方面也於中小學推動媒體素養教育，希望培養兒童不輕易被廣告說服的能力，但仍困難重重。最後，多數家長對此議題的知覺程度也不高，很少盡到此方面的教養責任。總之，兒童廣告倫理議題在台灣仍是個很陌生的議題，需要得到更多關注，才能得以共同來保護下一代的健康與生活。
Excess weight in children is a significant global issue. Food marketing to children has been recognized as one of the factors contributing to this problem. In order to protect the children, many countries have legislation to restrict children advertising. But in Taiwan, not only that there is very few relevant registration, there seems to be very few research about the issue of children advertising. The purpose of this research is to explore and investigate the children advertising situation in Taiwan from experts' perspective. The result reveals that younger children are not fully aware of the persuasive intent of marketing and tend to accept advertising as truthful and accurate. Moreover, with the increase of double-income families and less birth rate, children seem to have more decision-making power in their families. In term of the legislation, some suggested that learning from other developed country is a way to solve the problem. But some other suggests that since the execution of the legislation is also a common problem in Taiwan, legislation might not be enough to solve the problem. Instead, many suggest that advertising self-regulation seems to be a better option. However, it is still a challenging task since most of the businesses are still profit-oriented. Therefore, awareness of consumers is another powerful force which can restrict the behavior of the business. On the other hand, many primary schools in Taiwan are also struggling in executing media literacy course which aims enable children to understand and critically appraise media content. In addition, due to limited awareness of the problem, parents require education and assistance in ensuring their roles of playing models, monitors and mediators of appropriate media use for children.
期刊論文
1.Harris, J. L.、Bargh, J. A.、Brownell, K. D.(2009)。Priming effects of television food advertising on eating behavior。Health psychology，28(4)，404-413。  new window
2.吳玉明(20041200)。推動媒體識讀教育的途徑。師友月刊，450，59-61。  延伸查詢new window
3.吳知賢(19910900)。電視與兒童。初等教育學報，4，171-198。new window  延伸查詢new window
4.吳翠珍(19920700)。電視形式特質對兒童與電視研究的啟示--從注意力與理解的研究發現談起。廣播與電視. 政大，1，35-47。new window  延伸查詢new window
5.施文玲(2006)。質性取向研究理論派典之探析。網路社會學通訊期刊，53。  延伸查詢new window
6.廖淑君(20050100)。兒童電視節目法律規範之研究--以美國及澳洲為例。廣播與電視. 政大，24，33-61。new window  延伸查詢new window
7.鄭政卿(20040400)。資訊社會中高中職教師的專業成長。師說，179，47-50。  延伸查詢new window
8.Arnas, Y. Aktas(2006)。The Effects of Television Food Advertisement on Children's Food Purchasing Requests。Pediatrics International，48(2)，138-145。  new window
9.Asadollahi, A.、Tanha, N.(2011)。The Role of Television Advertising and Its Effects on Children。Interdisciplinary Journal of Research in Business，1(9)，1-6。  new window
10.Austin, M. J.、Reed, M. L.(1999)。Targeting Children Online: Internet Advertising Ethics Issues。Journal of Consumer Marketing，16(6)，590-602。  new window
11.Blosser, B. J.、Roberts, D. F.(1985)。Age Differences in Children’s Perceptions of Message Intent: Responses to TV News, Commercials, Educational Spots, and Public Service Announcements。Communication Research，12(4)，455-484。  new window
12.Brucks, M.、Armstrong, G. M.、Goldberg, M. E.(1988)。Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach。Journal of Consumer Research，14(4)，471-482。  new window
13.Buijzen, M.、Valkenburg, P. M.(2003)。The Unintended Effects of Advertising: A Parent-Child Su。Communication Research，30(5)，483-503。  new window
14.Fletcher, W.(2004)。The Challenge of Advertising to Children。Advertising & Marketing to Children，5(2)，11-15。  new window
15.Hoek, J.、Sheppard, W.(1990)。Stereotyping in Advertisements Viewed by Children。Marketing Bulletin，1(9)，7-12。  new window
16.McDonald, M.、Lavelle, M.(2001)。Call It ‘Kid-Fluence'。US News & World Report，131(4)，32-34。  new window
17.Opree, S. J.、Buijzen, M.、Valkenburg, P. M.(2012)。Lower Life Satisfaction Related to Materialism in Children Frequently Exposed to Advertising。Pediatrics，130(3)，2011-3148。  new window
18.Roberts, M.(2005)。Parenting in an Obesogenic Environment。Journal of Research for Consumers，9，1-11。  new window
19.Sharp, L.、Kindra, G.、Bandyopadhyay, S.(2001)。Is Television Advertising Good for Children? Areas of Concern and Policy Implications。International Journal of Advertising，20(1)，89-116。  new window
20.Valkenburg, P. M.、Cantor, J.(2001)。The Development of a Child into a Consumer。Journal of Applied Developmental Psychology，22(1)，61-72。  new window
21.李秀美(19930200)。兒童「看」電視：看什麼?怎麼看?。教學科技與媒體，7，12-22。new window  延伸查詢new window
22.楊洲松(20041000)。解放與賦權--媒體素養教育的理念與實踐。臺灣教育，629，2-8。  延伸查詢new window
23.Pollay, Richard W.(1986)。The Distorted Mirror: Reflections on the Unintended Consequences of Advertising。Journal of Marketing，50(2)，18-36。  new window
24.歐用生(19990600)。行動研究與學校教育革新。國民教育，39(5)，2-12。  延伸查詢new window
25.Maxwell, J. A.(1992)。Understanding and validity in qualitative research。Harvard Educational Review，62(3)，279-300。  new window
26.Kunkel, D.、Roberts, D.(1991)。Young minds and marketplace values: Issues in children’s television advertising。Journal of Social Issues，47(1)，57-72。  new window
27.Kirkorian, H. L.、Wartella, E, A.、Anderson, D. R.(2008)。Media and young children's learning。Future of Children，18(1)，39-61。  new window
會議論文
1.Aufderheide, P.(1993)。Media Literacy: A Report of the National Leadership Conference on Media Literacy。The National Leadership Conference on Media Literacy。Aspen, CO。  new window
2.孫義雄(2004)。深度訪談法與犯罪成因之探索。通識教育教學及研究方法學術研討會。中央警察大學通識教育中心。new window  延伸查詢new window
學位論文
1.秦梅心(2007)。花蓮縣國民小學教師媒體素養內涵認知及實施現況之研究(碩士論文)。國立花蓮教育大學，花蓮市。  延伸查詢new window
2.江佩穎(2003)。企業推行一對一網路行銷關鍵成功因素之探索性研究(碩士論文)。國立成功大學。  延伸查詢new window
3.彭鈐濤(2008)。以商業倫理探討台灣的廣告倫理(碩士論文)。國立中央大學。  延伸查詢new window
4.劉承杰(2003)。跨國廣告公司兩岸經營策略之比較--以台北上海兩地廣告公司為例(碩士論文)。國立臺灣大學。  延伸查詢new window
5.陳巧燕(2002)。國小兒童廣告解讀型態與家庭文化之研究--以全球化廣告為例(碩士論文)。屏東師範學院。  延伸查詢new window
圖書
1.藍忠孚(2001)。全民健康保險深度訪談法彙編。台北：國家衛生研究所。  延伸查詢new window
2.李克东(1990)。教育传播科学研究方法。北京：教育科学。  延伸查詢new window
3.李淑芳(2009)。广告伦理研究。北京：中国传媒大学出版社。  延伸查詢new window
4.沈文英(2009)。「媒介與兒童」不只是「媒介」與「兒童」。台北：國立空中大學出版中心。  延伸查詢new window
5.徐照麗(2001)。我國推展國民小學電視媒體教育課程之研究。台北：媒體識讀教育基金會。  延伸查詢new window
6.陈正辉(2008)。广告伦理学。上海：复旦大学。  延伸查詢new window
7.Belch, G. E.、Belch, M. A.(2004)。Advertising and Promotion: An Integrated Marketing Communication Perspective。New York, NJ：McGraw-Hill。  new window
8.Buckingham, D.(2007)。Media Education: Literacy, Learning and Contemporary Culture。Cambridge, MA：Polity。  new window
9.Christakis, D. A.、Zimmerman, F. J.(2006)。The Elephant in the Living Room: Make Television Work for Your Kids。New York, NJ：Rodale。  new window
10.Considine, D. M.、Haley, G. E.(1999)。Visual Messages: Integrating Imagery into Instruction。Englewood, CO：Teacher Ideas。  new window
11.Gunter, B.、Oates, C. J.、Blades, M.(2005)。Advertising to Children on TV: Content, Impact and Regulation。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
12.Hackley, C.(2010)。Advertising and Promotion: An Integrated Marketing Communications Approach。London, United Kingdom：Sage Publications。  new window
13.Kidder, Louise H.、Selltiz, C.(1981)。Selltiz, Wrightsman, and Cooks Research Methods in Social Relations。New York, NY：Holt, Rinehart and Winston。  new window
14.McGinnis J. M.、Gootman, J. A.、Kraak, V. I.(2006)。Food Marketing to Children and Youth: Threat or Opportunity?。Washington, DC：National Academies Press。  new window
15.Neuman, S. B.(1995)。Literacy in the Television Age: The Myth of the TV Effect。Norwood, NJ：Ablex。  new window
16.Ofcom(2006)。Television Advertising of Food and Drink Products to Children: Statement and Further Consultation。London, United Kingdom：Office of Communication。  new window
17.Sheehan, K.(2004)。Controversies in Contemporary Advertising。Thousand Oaks, CA：Sage Publications。  new window
18.Smelser, N. J.、Baltes, P. B.(2001)。International Encyclopedia of the Social & Behavioral Sciences。New York, NY。  new window
19.Well, W.、Burnett, J.、Moriarty, S. E.(2006)。Advertising: Principles & Practice。Upper Saddle River, NJ：Pearson：Prentice Hall。  new window
20.Wilcox, B. L.、Kunkel, D.、Cantor, J.、Dowrick, P.、Linn, S.、Palmer, E.(2004)。Report of the APA Task Force on Advertising and Children。American Psychological Association。  new window
21.Glaser, B. G.、Strauss, A. L.(1967)。Grounded Theory。New York：Aldine。  new window
22.蕭瑞麟(2007)。不用數字的研究：鍛鍊深度思考的質性研究。臺北：臺灣培生教育出版公司。  延伸查詢new window
23.Mishler, Elliot G.(1986)。Research Interviewing: Context and Narrative。Cambridge, MA：Harvard Univeersity Press。  new window
24.Merriam, S. B.(1988)。Case study research in education: A qualitative approach。San Francisco：Jossey-Bass Publishers。  new window
25.黃政傑、張芬芬、蔡敏玲、黃瑞琴、孫敏芝、熊召弟、陳添球、方德隆、劉蔚之、曾惠敏、王錦珍(1996)。質的教育研究：方法與實例。台北：漢文。  延伸查詢new window
26.Robson, C.(1993)。Real world research。Malden：Oxford, United Kingdom：Blackwell Publisher。  new window
27.吳知賢(1998)。兒童與電視。台北：桂冠圖書股份有限公司。  延伸查詢new window
28.Denzin, Norman K.、Lincoln, Yvonna S.(2000)。Handbook of Qualitative Research。Sage Publications。  new window
29.Piaget, J.、Inhelder, B.、Weaver, H.(1969)。The Psychology of the Child。New York, NY：Basic Book。  new window
30.Waller, W.(1932)。The sociology of teaching。John Wiley & Sons, Inc.。  new window
31.Miles, Matthew B.、Huberman, A. Michael、Newman, G.(1994)。Qualitative data analysis: an expanded sourcebook。Sage Publications。  new window
32.Best, J. W.(1977)。Research in Education。N.J.：Practice-Hall。  new window
33.Moustakas, C. E.(1990)。Heuristic Research: Design, Methodology, and Applications。Sage。  new window
34.陳向明(20020000)。社會科學質的研究。臺北：五南。new window  延伸查詢new window
35.葉重新(2001)。教育研究法。台北：心理。  延伸查詢new window
36.Patton, Michael Quinn(1990)。Qualitative evaluation and research method。Sage。  new window
37.Strauss, Anselm、Corbin, Juliet(1998)。Basics of Qualitative Research: Techniques and Procedures for Developing Grounder Theory。Sage。  new window
38.Strauss, Anselm Leonard、Corbin, J.(1987)。Qualitative analysis for social scientists。Cambridge University Press。  new window
39.胡幼慧(2008)。質性研究：理論、方法及本土女性研究實例。巨流。  延伸查詢new window
其他
1.台灣兒童福利聯盟文教基金會(2005)。TV哪裡有問題？2005年台灣兒童傳播權調查公佈記者會，http://www.children.org.tw/database report.php?id=l 39&typeid=4&offset， 2010/01/24。  延伸查詢new window
2.行政院衛生署國民健康局(2009)。研議不健康食品課徵健康捐，http://www.bhp.doh.gov.tw/BHPnet/Portal/PressShow.aspx?No=200912210001， 2011/02/21。  延伸查詢new window
3.段梅红(2010)。无良广告妝害儿童，http://www.cca.org.cn/web/dzzz/newsShow.isp?id=3305， 2010/08/26。  new window
4.張子清(2011)。肥胖海嘯來襲「垃圾食品」成全球公敵，http://news.rti.org.tw/indexnewsContent.aspx?nid=279368&id=:2&id2=2， 2011/02/21。  延伸查詢new window
5.管婺媛(20130531)。買餐送玩具立委批麥當勞。  延伸查詢new window
6.Center for Media Literacy(2006)。Media Literacy: A Definition，http://www.medialit.org/reading room/rr2def.php.， 2006/10/10。  new window
7.(2011)。The European Charter for Media Literacy，http://Euromedialiteracv.eu.， 2011/12/10。  new window
8.World Health Organization(2003)。Obesity and Overweight Fact Sheet，http://www.who.int/dietphvsicalactivitv/media/en/gsfs obesitv.pdf.， 2013/10/17。  new window
9.台灣兒童福利聯盟文教基金會(2010)。電視食物廣告大調查，http://www.children.org.tw/database_epaper_all.php?periodical=225， 2010/12/02。  延伸查詢new window
圖書論文
1.林佳蓉、江艾謙(2009)。媒體素養如何與議題和領域結合。媒體素養教育教師參考手冊。  延伸查詢new window
2.Boush, D. M.(2001)。Mediating Advertising Effects。Television and the American Family。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
3.Fedorov, A.(2003)。Media Education and Media literacy: Experts。MENTOR, A Media Education Curriculum for Teachers in the Mediterranean。Paris, France：UNESCO。  new window
4.Flick, U.(1995)。Social Representations。Rethinking Psychology。London, United Kingdom：Sage Publications。  new window
5.Livingstone, S.、Hargrave, A. H.(2006)。Harmful to Children? Drawing Conclusions from Empirical Research on Media Effects。In the service of young people? Studies and reflections on media in the digital age。Goteborg, Sweden：Nordicom。  new window
6.Hoermer, K. L.(2009)。Yes! Children Need Protection from the Bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the Big Purple Dinosaurs。Advertising and Society: Controversies and Consequences。Malden, MA：Wiley-Blackwell。  new window
7.Smith, J. W.(2009)。No! Children Are Smarter than We Think. We Coddle Them Enough Already!。Advertising and Society: Controversies and Consequences。Hoboken, NJ：Wiley-Blackwell。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：999（臺灣：996，外國：3） ／ 本年度總使用人次：1473665 ／ 訪客人次（自102年09月）：67273650
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上