本文旨在針對1997年縣市長選舉競選語言中之譬喻（metaphor）做一整理，分析 ，比較。譬喻之使用在政治語言中可提供參選者及選民認知、瞭解、及評估競選環境、政治 理念及政見。文化傳統、大眾媒體、及普羅文化皆影響譬喻之由來、詮釋及使用。資料來源 採自競選期間各大報紙及宣傳文宣。本文將譬喻在競選語言中使用情形做一整理及深度的分 析其實用功能，更能幫助讀者瞭解臺灣政治語言環境及競選語言中的語言策略。

　　　　　This paper aims to classify and analyze the metaphorical expressions used in the news coverage of the 1997 Taiwan County Magistrate Election. It analyzes the social and cultural content of key words and metaphors in newspapers and web sites on the election. The different sets of metaphors provide more concrete domains of experience in order for the voters and the candidates to understand the abstract and the unknown. They help to make sense of different political issues and evaluate the candidates' political views. Data were collected from newspaper coverage and web sites during the election period, roughly from June to November 1997. They provide an open forum where the interactions of the readers, the voters and the candidates were constantly using metaphors and metaphorical inferences to conceive, argue and negotiate socio-political issues. By classifying metaphors and looking into the socio-cultural contexts for their strategic functions, this paper hopes to reveal how metaphors influence our perceptions and interactions in a political discourse.