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題名：事業模式創新之研究
作者：施百俊 引用關係
作者(外文)：Shih, Bai-jiun
校院名稱：國立臺灣大學
系所名稱：商學研究所
指導教授：林能白
陳文華
學位類別：博士
出版日期：2003
主題關鍵詞：事業模式；創新；策略創新；優勢要素；Business Model；Innovation；Strategic Entrepreneurship
原始連結：連回原系統網址new window
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創新常常被分類為「產品創新」與「製程創新」。然而，最近有許多創業家是在策略層次來實現創新而不是在停留在作業層次，也就是所謂的「策略創新」。這是一種整合性的看法和心態，既是「策略性的尋求機會實施創新」，也是「運用創新尋求競爭優勢」。在實務上，策略創新常以「事業模式創新」來實踐，可以從(1)創新產品與服務的內容；或／與(2)重新組織了交易的參與對象和他們的連接關係；或／與(3)重新分配交易的誘因與統合的架構來觀察。
研究方法採取質量並重的做法。先透過個案研究法，探索性的深入了解實施事業模式創新時所經歷的過程，並記錄個案的策略行為產生的特徵。經過與專家委員會對質性研究結果反覆的討論與歸納，參照從文獻探討得到的理論基礎，建立起第一階段的研究成果 - 「事業模式創新的階段式模型」。發現事業模式創新經過了「資源與機會適配」、「價值創造」與「價值私有化」三個階段。前兩個階段形成「創新相位」，呼應創新研究領域關於「尋求創新機會」的典範；最後一個階段則屬於「策略相位」，企業專注於創新價值的私有化以創造財富。
第二階段的研究目標在於探討事業模式創新如何獲得其競爭優勢。依據第一階段所觀察到的個案特徵與階段模型為基礎，設計量表以衡量樣本在各個特徵面向的表現。再植基於先前的策略與經濟理論建立假說，對樣本進行分類以控制變因，就各類樣本檢驗其相關性並比較分析。發現影響事業模式創新競爭優勢的因素有五項：「套牢」、「互補品」、「網路外部性」、「私有化知識」與「先佔」，因而建立「事業模式創新優勢要素觀念架構」。
Business model innovation has become a successful way to practice strategic entrepreneurship. Entrepreneurs do not innovate any product or process. Instead, they accomplish ”Business Model Innovation” (BMI) to change the way business is conducted. BMI can be identified by observing the change of: (1) business content; or / and (2) business structure; or / and (3) business governance.
This research employed both qualitative and quantitative methodology. At first stage, 10 BMI cases from various domains were deeply investigated and resulted in a 3-stage model to depict the success of BMI. The entrepreneur’s resources must have a strategic fit with opportunities to form a feasible business model. The BMI can create value derived by novelty and efficiency. Then, BMI has to employ value-appropriating tactics to transform innovative value into private wealth (to achieve competitive advantage).
Based on the model, researchers measure 43 BMI cases by a 30-item measure. The result was contrast against their stock performance over the IPO year. We found that five strategic factors — private knowledge, lock-in, complementary, network externality and preemption, directly influence the competitive advantage of BMI.
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