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題名:市場導向、創業導向、產品創新與組織績效間關係
作者:楊宗儒
作者(外文):Tsung-Ju Yang
校院名稱:國立東華大學
系所名稱:企業管理學系
指導教授:池文海
學位類別:博士
出版日期:2006
主題關鍵詞:組織績效創業導向產品創新市場導向Product InnovationOrganisational PerformanceMarket OrientationEntrepreneurial Orientation
原始連結:連回原系統網址new window
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本研究建立一觀念模型以探討市場導向、創業導向、產品創新與組織績效間關係,模型整合了行為、文化基礎的市場導向與組織學習流程,組織績效則是考量各利害關係人觀點,包含顧客、財務及員工績效。本研究調查287家企業,經由迴歸及結構方程模式分析,主要結論如下:(1)產品創新在市場導向行為與組織績效間具有中介效果,其中技術創新的效果高於市場創新;(2)市場導向行為在市場導向文化與組織績效間、及創業導向與組織績效間有強烈中介效果;(3)外部產業環境在市場導向文化與組織績效間、創業導向與組織績效間、與市場導向行為與組織績效間未發現有調節效果;而內部的組織寬裕則在上述關係有調節效果。
The research developed a conceptual model to study the relationships among market orientation, entrepreneurial orientation, product innovation, and organisational performance. The model integrated culture and behavior based market orientation, and the process of organizational learning. The study considered organisational performance, including customers, stockholders and employees' performance, from the perspectives of enterprises' major stakeholders. The research surveyed a sample of 287 enterprises and analyzed using regression and structural equation models. The results are as follows: (1) Product innovation is proposed as a mediator of the effect of market orientation behaviors on organizational performance. However, the effects of technological innovation are higher than market innovation. (2) The relationships of market orientation cultures and organizational performance, and entrepreneurial orientation and organizational performance are apparently mediated by market orientation behaviors. (3) The external industry environments do not moderate the relationships of market orientation cultures, entrepreneurial orientation, market orientation behaviors and organizational performance. However, the internal organizational slacks moderate the relationships above.
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