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題名:Saussure符號學理論在廣告研究中的應用--文本意義研究的更弦易幟
書刊名:新聞學研究
作者:劉慧雯 引用關係
作者(外文):Liu, Hui-wen
出版日期:2002
卷期:70
頁次:頁197-227
主題關鍵詞:符號學語言結構言語活動廣告文本意義SaussureSemioticsLangueParoleAdvertisementMeaning
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(14) 博士論文(1) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:13
  • 共同引用共同引用:217
  • 點閱點閱:78
     Saussure的符號學對於理解媒介文本一直是很好的分析工具,但過去研 究者卻常忽略了該理論對於系統性差異的強調,以及語言系統與言語行動之間的 差別。對此,本文提出文本意義研究的更弦易幟,試圖以比對、重視差異架構的 方式,為廣告研究對Saussure符號學的應用,指出一條可關照社會、文化與歷史 面向的新面向。
期刊論文
1.McArthur, L. Z.、Resko, B. G.(1975)。The portrayal of men and women in american tv commercials。Journal of Social Psychology,97,209-220。  new window
2.Courtney, Alice E.、Lockeretz, Sarah Wernick(1971)。A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements。Journal of Marketing Research,8(1),92-95。  new window
3.Moschis, G.、Euehun, L.、Mathur, A.(1997)。Targeting the mature market: opportunities and challenges。Journal of Consumer Marketing,14(4),282-293。  new window
4.Elliott, R.、Wattanasuwan, K.(1998)。Brands as symbolic resources for the construction of identity。International Journal of Advertising,17,131-144。  new window
5.劉慧雯(2000)。電視廣告「效果」再論:語言遊戲的觀點。新聞學研究,66,97-125。new window  延伸查詢new window
6.Anuva, A.(1998)。Social criticism of advertising: On the role of Literary Theory and the use of data。Journal of Advertising,27(1),143-162。  new window
7.Hirschman, E. C.、Scott, L.、Wells, W. B.(1998)。A Model of Product Discourse: Linking Consumer Practice to Cultural Texts。Journal of Advertising,27(1),33-50。  new window
8.Kelly-Holmes, H.(1998)。The discourse of Western marketing professionals in Central and Eastern Europe: Their role in the creation of a context for marketing and advertising messages。Discourse and Society,9(3),339-362。  new window
9.Scott, L.(1994)。The bridge from text to mind: Adapting Reader-Response Theory to consumer research。Advertising in Consumer Research,21,461-480。  new window
10.Wolfe, D. B.(1997)。Older markets and the new marketing paradigm。Journal of Consumer Marketing,14(4),294-302。  new window
11.Park, C. W.、Mothersbaugh, D. L.、Feick, L.(1994)。Consumer Knowledge Assessment。Journal of Consumer Research,21(1),71-82。  new window
12.南方朔(1996)。因為女童不會說「性騷擾」所以她成為攻擊對象。新新聞,511,97-98。  延伸查詢new window
會議論文
1.王其敏(1998)。圖像表現策略「強力結合法」在廣告中運用方式其效果研究。第六屆中華民國廣告暨公關實務研討會。  延伸查詢new window
學位論文
1.顧玉珍(1991)。解讀電視廣告中的女性意涵(碩士論文)。國立政治大學。  延伸查詢new window
2.王宜燕(1991)。電視廣告中的性別角色分析(碩士論文)。國立政治大學。  延伸查詢new window
3.杜富漢(1986)。不同廣告訴求方式對不同產品的影響(碩士論文)。國立政治大學。  延伸查詢new window
4.吳觀濤(1963)。廣播廣告效果及技巧之研究(碩士論文)。國立政治大學。  延伸查詢new window
5.鄭自隆(1974)。報紙廣告說服力公式研擬(碩士論文)。國立政治大學。  延伸查詢new window
6.蘇良育(1995)。廣告效果傳遞與說服力之關係:以平面廣告為例(碩士論文)。國立成功大學。  延伸查詢new window
7.李鳳蘭(1995)。平面廣告之編排設計分析研究:以時報廣告金像獎雜誌類之電器、食品、交通三項的廣告為例(碩士論文)。國立臺灣科技大學。  延伸查詢new window
8.白明勝(1995)。投入程度、認知需求對廣告說服效果之影響:ELM模式之實證研究(碩士論文)。國立政治大學。  延伸查詢new window
9.唐士祥(1993)。幽默廣告在不同情境下對不同涉入程度產品的說明效果(碩士論文)。國立政治大學。  延伸查詢new window
10.唐維敏(1991)。影像與意識形態:電視廣告的符號學分析--以司迪麥電視廣告為例(碩士論文)。輔仁大學。  延伸查詢new window
圖書
1.Billig, Michael(1991)。Ideology and opinion。Sage Publication。  new window
2.Martin, J.、Nakayama, T. K.(1997)。Intercultural Communication in Contexts。Mountain View, CA:Mayfield。  new window
3.Cobley, P.(1996)。The communication theory reader。London:New York:Routledge。  new window
4.Taylor, Lisa、Willis, Andrew、簡妙如(1999)。大眾傳播媒體新論。臺北:韋伯文化出版社。  延伸查詢new window
5.Messaris, P.(1997)。Visual persuasion: The role of images in advertising。SAGE Publications, Inc.。  new window
6.Ball, M. S.、Smith, G. W. H.(1992)。Analyzing Visual Data。Sage。  new window
7.Barker, Chris(2000)。Cultural Studies: Theory and Practice。Sage。  new window
8.翁秀琪(1993)。大眾傳播理論與實證。台北:三民書局。new window  延伸查詢new window
9.Williamson, J.(1978)。Decoding Advertisement。Marion Boyars。  new window
10.Leiss, W.、Kline, S.、Jhally, S.(1990)。Social Communication in Advertising。London:New York:Routledge。  new window
11.Bocock, R.、張君玫、黃鵬仁(1995)。消費。台北:巨流。  延伸查詢new window
12.Bostrom, R. N.(1983)。Persuasion。Prentice-Hall, Inc.。  new window
13.Culler, J.、張景智(1984)。索緒爾。台北:桂冠。  延伸查詢new window
14.Goffman, E.(1976)。Gender advertisement。Cambridge:Harvard University Press。  new window
15.Horkheimer, H.、Adorno, T.(1972)。Dialectic of Enlightenment。New York:Continuum。  new window
16.Petty, R. E.、Cacioppo, J. T.(1980)。Attitudes and persuasion: Classic and contemporary approaches。Dubuque, Iowa:W.C. Brown Co. Publisher。  new window
17.Wolff, J.(1995)。Resident aliens: Feminist cultural criticism。Polity。  new window
18.Potter, Jonathan(1996)。Representing Reality: Discourse, Rhetoric and Social Construction。London:Sage。  new window
19.Jhally, Sut、馮建三(1992)。廣告的符碼。台北:遠流出版社。  延伸查詢new window
20.Iser, Wolfgang(1978)。The act of reading。The Johns Hopkins University Press。  new window
21.McQuail, Denis(1994)。Mass Communication Theory: An Introduction。Sage。  new window
22.Baudrillard, M. Jean、林志明(1997)。物體系。時報。  延伸查詢new window
其他
1.陳文玲(19990317)。別對著鏡子生悶氣。  延伸查詢new window
圖書論文
1.Johnson, R.、陳永國(2000)。究竟什麼是文化研究。文化研究讀本。北京:中國社會科學出版社。  延伸查詢new window
2.Campbell, C.(1994)。Capitalism, consumption and the problem of motives。Consumption and identity。Harwood Academic Publishers。  new window
3.Cassidy、Katula(1995)。The black experience in advertising: An interview with Thomas J. Burrell。Gender, race and class in media。Sage。  new window
4.Gillian, D.(1982)。The effect of advertising。Advertising as communication。New York:London:Routledge。  new window
5.Jhally, S.(1995)。Image-based culture: Advertising and popular culture。Gender, race and class in media。London:Sage。  new window
6.Kilbourne, J.(1989)。Beauty and the beast in advertising。Gender, race and class in media。London:Sage。  new window
7.Lofgren, O.(1994)。Consuming and interest。Consumption and identity。Harwood Academic Publishers。  new window
8.Smith, L. L.(1989)。Advertising: Women's place and image。Women in mass communication-challenging gender values。Newbury Park, CA:Sage。  new window
9.Snook, I.(1990)。Language, truth and power: Bourdieu, s ministerium。An introduction to the work of Bourdieu: The practice of theory。Macmillan。  new window
10.Vestergaard, T.、Schψder, K.(1985)。Advertising as a psychological mirror。The language of advertising。NY:Basil Blackwell。  new window
11.郭良文(1999)。臺灣近年來廣告中認同之建構--解析商品化社會的認同與傳播意涵。1998傳播論文選集。臺北:中華傳播學會。  延伸查詢new window
 
 
 
 
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