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| 2. | Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Schuster Inc.。 |
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| 4. | 林建煌(2003)。策略管理。臺北：智勝文化事業有限公司。 延伸查詢 |
| 5. | Robbins, Stephen P.(2000)。Managing Today。Upper Saddle River, NJ：Prentice Hall International, Inc。 |
| 6. | Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。 |
| 7. | Hanson, Ward A.(2000)。Principles of internet marketing。South-Western College Publishing。 |