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題名：廣告主評選電視臺執行整合行銷傳播之研究
書刊名：傳播管理學刊
作者：陳耀竹／鄭夙芬
作者(外文)：Chen, Yaw-chu／Cheng, Su-fen
出版日期：2003
卷期：4:2
頁次：頁73-101
主題關鍵詞：語言變數；模糊多評準決策；模糊數；整合行銷傳播；Integrated marketing communications；Multi-criteria decision making；Fuzzy number；Linguistic variable；Fuzzy delphi
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:583
  • 點閱點閱:18
期刊論文
1.劉美琪(20010100)。整合行銷傳播在國內廣告代理業的應用情形研究。廣告學研究，16，83-114。new window  延伸查詢new window
2.Gronstedt, A.(1996)。How Agencies Can Support Integrated Communications。Journal of Business Research，37(3)，201-206。  new window
3.Kitchen, P. J.、Schultz, D. E.(1999)。A multi-country comparison of the drive for IMC。Journal of Advertising Research，39，21-38。  new window
4.Chen, Y. C.(2001)。A study on the quality of credit granting in leasing: Fuzzy set theory approach。Soft Computing，5(3)，229-236。  new window
5.Schultz, D. E.、Kitchen, P. J.(1999)。A response to "Theoretical concept or management fashion?。Journal of Advertising Research，40(5)，17-21。  new window
6.Schultz, D. E.、Kitchen, P. J.(1997)。Integrated marketing communication in US advertising agencies: An exploratory study。Journal of Advertising Research，37(5)，7-18。  new window
7.Pettegrew, L. S.(2000)。If IMC is so good, why isn't it being implemented? Barriers to IMC adoption in corporate America。Journal of Integrated Communication。  new window
8.Kiely, M.(1993)。Integrated marketing: Way of the future or ghost from the past?。Marketing，February，51-56。  new window
9.Kiely, M.(1993)。Integrated marketing: Strategy out。Marketing，April，44-46。  new window
10.Bronder, C.、Pritzl, R.(1992)。Developing strategic alliances:A conceptual framework for successful co-operation。European Management Journal，10(4)，412-421。  new window
11.楊麗珮(20020200)。不景氣，如何決定廣告投資？。廣告雜誌，129，48-49。  延伸查詢new window
12.Pickton, D.、Hartley, B.(1998)。Measuring integration: An assessment of the quality of integrated marketing communications。International Journal of Advertising，17，447-465。  new window
13.Low, G. S.(2000)。Correlates of Integrated Marketing Communications。Journal of Advertising Research，40(3)，27-39。  new window
14.McArthur, D. N.、Griffin, T.(1997)。A marketing management view of integrated marketing communications。Journal of Advertising Research，37(5)，19-26。  new window
15.Levary, R.、Wan, K.(1998)。A simulation approach for handling uncertainty in the analytic hierarchy process。European Journal of Operational Research，106，116-122。  new window
16.Lee, W. B.、Lau, H.、Liu, Z.、Tam, S.(2001)。A fuzzy analytic hierarchy process approach in modular product design。Expert Systems，18(1)，32-41。  new window
17.Kitchen, P. J.、Schultz, D. E.(1998)。IMC: A UK Ad Agency Perspective。Journal of Marketing Management，14，465-485。  new window
18.Keller, K. L.(2001)。Mastering the marketing communications mix: Micro and macro perspectives on integrated marketing perspectives on integrated marketing programs。Journal of Marketing Management，17，819-847。  new window
19.Gronstedt, A.、Thorson, E.(1996)。Five approaches to organize an integrated marketing communication agency。Journal of Advertising Research，36(2)，48-58。  new window
20.Gould, S. T.、Lerman, D. B.、Grein, A. F.(1999)。Agency perceptions and practices on global IMC。Journal of Advertising Research，39(1)，7-20。  new window
21.Ewing, M. T.、De Bussy, N. M.(2000)。Perceived agency politics and conflicts of interest as potential barriers to IMC orientation。Journal of Marketing Communications，6(2)，107-119。  new window
22.Fill, C.(2001)。Essentially a matter of consistency: Integrated marketing communication。The Marketing Review，1，409-425。  new window
23.Eagle, L.、Kitchen, P.、Hyde, K.、Fourie, W.、Padisetti, M.(1999)。Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand。International Journal of Advertising，18，89-119。  new window
24.Cornelissen, J . P.、Lock, A . R.(2000)。Theoretical concept or management fashion? Examining the significance of IMC。Journal of Advertising Research，40(5)，7-15。  new window
25.Chen, Y. C.(2002)。An application of fuzzy set theory to the external performance evaluation distribution centers in logistics。Soft Computing，6(1)，64-70。  new window
26.Chang, P. L.、Chen, Y. C.(1994)。A fuzzy multi-criteria decision making method for technology transfer strategy selection in biotechnology。Fuzzy Sets and Systems，63，131-139。  new window
27.Belton, Valerie、Gear, Tony(1983)。On a Shortcoming of Saaty's Method of Analytic Hierarchies。Omega，11(3)，227-230。  new window
28.Beard, F.(1996)。Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship。Journal of Business Research，37(3)，207-215。  new window
29.Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Science，8，43-357。  new window
30.陳耀竹、楊志弘、邱琪瑄(20010100)。網路廣告媒體選擇之研究。廣告學研究，16，1-30。new window  延伸查詢new window
31.Dubois, Didier、Prade, Henri(1978)。Operating on Fuzzy Numbers。International Journal of Systems Science，9(6)，613-629。  new window
32.Hsu, T. H.(1998)。The fuzzy delphi analytic hierarchy process。Journal of the Chinese Fuzzy Systems Association，4(1)，59-72。  new window
33.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems，17(3)，233-247。  new window
34.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika，39(1)，31-36。  new window
35.Van Laarhoven, P. J. M.、Pedrycz, W.(1983)。A Fuzzy Extension of Saaty's Priority Theory。Fuzzy Sets and Systems，11(1-3)，229-241。  new window
36.陳耀竹、王俊菘(20020400)。臺灣網路服務供應商評選應用軟體服務供應商策略聯盟夥伴之研究。管理與系統，9(2)，239-257。new window  延伸查詢new window
37.鄧振源、曾國雄(19890700)。層級分析法（AHP）的內涵特性與應用。中國統計學報，27(7)，13767-13786。new window  延伸查詢new window
38.Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control，8(3)，338-353。  new window
學位論文
1.陳耀竹(1994)。一個模糊多評準決策方法之構建及其應用(博士論文)。國立交通大學。new window  延伸查詢new window
圖書
1.Schultz, D. E.、Tannenbaum, S. I.、Lauterborn, R. F.(1993)。Integrated Marketing Communications。Lincolnwood。  new window
2.Robbins, Stephen P.、Coulter, Mary(1999)。Management。Prentice-Hall。  new window
3.Percy, L.(1997)。Strategic Implementing Integrated Marketing Communication。Chicago：NTC Business Books。  new window
4.Percy, Larry、王鋼、洪敏莉(2000)。整合行銷傳播策略--從企劃、廣告 、促銷 、通路到媒體整合。台北：遠流。  延伸查詢new window
5.Bryman, Alan、Cramer, Duncan(1997)。Quantitative data analysis with SPPS for windows: A guide for social scientists。Routledge。  new window
6.Zimmermann, H.-J.(1996)。Fuzzy Set Theory and Its Applications。Boston：Dordre。  new window
7.陳順宇(1998)。多變量分析。臺南市：陳順宇發行 臺北市 : 華泰書局總經銷。  延伸查詢new window
8.邱皓政(2000)。社會與行為科學的量化研究與統計分析：SPSS中文視窗版資料分析範例解析。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
9.Chen, S. J. J.、Hwang, C. L.(1992)。Fuzzy multiple attribute decision making: Methods and applications。Springer-Verlag。  new window
10.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
其他
1.Schultz, D. E.(19930118)。Integrated marketing communication: Maybe definition is in the point of view。  new window
圖書論文
1.Prensky, D.、McDarry, J. A.、Lucas, J.(1996)。Integrated marketing communication : An organization perspective。Integrated Communication: Synergy of Persuasive Voices。Mahwah, N.J.：Lawrence Erlbaum Associates。  new window
 
 
 
 
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