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題名：臺灣製造業進入中國大陸市場所有權模式之研究--資源基礎觀點
書刊名：交大管理學報
作者：程永明／蔡明田
作者(外文)：Cheng, Yung-ming／Tsai, Ming-tien
出版日期：2004
卷期：24:1
頁次：頁81-123
主題關鍵詞：所有權進入策略；資源基礎觀點；內部能力；徑路分析；績效；Ownership-based entry strategy；Resourced-based views；Internal competence；Path analysis；Performance
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:554
  • 點閱點閱:28
本研究之目的，乃是提出一個以內部能力因素構面為基礎的徑路分析架構來探討臺灣製造業企業應採取何種所有權進入策略在中國大陸市場進行投資。本研究之正式問卷乃是以目前臺灣製造業企業在中國大陸市進行投資與經營的企業之高階經理人為訪談對象。本研究共寄發800分問卷，得有效回收問卷共137份，有效回卷率為17.125%。本研究乃以徑路分析為主要之研究方法，並對研究架願與所建立之研究假設進行驗證。茲將主要之研究結論歸納如後： 1.臺灣製造業企業在中國大陸市場投資時，若是基於優異之組織能力與獨特資源而得以專長於製造與研發技術能力或行銷技術能力時，其通常也將較傾向於採取高所有權控制之進入模式來進行投資。 2.所有權控制程度的調節作用將導致：當企業愈能維持其持續性創新優勢時，若其在中國陸市場投資採取高所有權控制之進入模式時，通常愈對產生較高之銷售績效；當企業愈能維持其持續性顧客回應優勢時，若其在中國大陸市場投資採取高所有權控制之進入模式時，通常愈會產生較佳之無形績效。
The research purpose of this paper is to construct a path analysis framework mainly based on internal competences to study the ownership-based entry strategy in China markets that made by Taiwan-based manufacturing firms invested in China. A questionnaire survey was conducted to collect data needed form Taiwanese manufacturing firms. Questionnaires were ailed to senior-level mangers who were most likely to be involved in the China market entry decision process in their firms. A total of 800 questionnaires were sampled and ailed, a total of 137 responses were deemed usable for the analyses, a 17.127% usable response rate. The research framework and all the research hypotheses are demonstrated by the statistics techniques of path analysis. The main research results are summarized as follows: 1.If Taiwan-based manufacturing firms are more specialized in manufacturing, R&D or marketing based on superior organizational capabilities and specific resources, they tend to think of the high-ownership controlled entry mode as a more effective way to transfer their sustainable competitive advantages to China markets. 2.The high-ownership controlled entry mode facilitates role of innovation in influencing the sale performance of Taiwan-based manufacturing firms invested in china. The high-ownership controlled entry mode facilitates the positive role of customer responsiveness in influencing the intangible performance of Taiwan-based manufacturing firms invested in China.
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