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題名：從顧客角度檢視公關隱瞞行為對組織-群眾關係之影響：以便利商店為例
書刊名：中華傳播學刊
作者：劉正道
作者(外文)：Liu, Chengtao
出版日期：2007
卷期：11
頁次：頁209-241
主題關鍵詞：公共關係；隱瞞；組織-群眾關係；公關道德；Public relations；Concealment；Organization-public relationships；Public relations ethics
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:103
  • 點閱點閱:27
本文從顧客觀點檢視公關隱瞞行為對企業--群眾關係的影響。根據某便利商店顧客的看法，公關隱瞞事由--「利他」及「雇主利益」考量，會減緩原本不認同企業隱瞞行為的程度。對企業隱瞞行為抱持「可接受」看法的顧客而言，其接受程度則會依序受到「利他」、「雇主利益」及「自身利益」等考量的影響而提高。此外，企業--群眾關係--「承諾」的程度，會依序受到公關隱瞞事由--「利他」、「雇主利益」及「自身利益」考量的影響而提升，而「相互制衡」及「信任」的程度只會受到「利他」考量的影響而上升。
This study examines the impact of concealment on organization-public relationships as seen from the perspective of customers. This study, based on the survey of a convenience store's customers suggested that if concealment on the part of PR professionals is motivated by a concern for the interests of employees and employer, customers may be less likely to condemn concealment. The determinants of acceptance are, in ascending order of importance, are concern for the interests of employees, employer, and self. The study also found that commitment varies with concern for employees, employer and self. Mutual control and trust, however, are correlated with concern for the interest of other employees.
期刊論文
1.Galloway, Tara、Bruning, Stephen D.(2003)。Expanding the Organization-public Relationship Scale: Exploring the Role That Structural and Personal Commitment Play in Organization-public Relationships。Public Relations Review，29(3)，309-319。  new window
2.Huang, Y. H.(2001)。Value of public relations: Effects on organization-public relationships mediating conflict resolution。Journal of Public Relations Research，13(4)，265-301。  new window
3.Bruning, S. D.(2002)。Relationship building as a retention strategy: Linking relationship attitudes and satisfaction evaluations to behavioral outcomes。Public Relations Review，28(1)，39-48。  new window
4.Baker, Sherry、Martinson, David L.(2001)。The TARES Test: Five Principles for Ethical Persuasion。Mass Media Ethics，16(2/3)，148-175。  new window
5.張依依(20050100)。公共關係專業倫理初探--「形象論」及其適用情境。廣告學研究，23，35-60。new window  延伸查詢new window
6.Kleiser, S. B.、Sivadas, E.、Kellaris, J. J.、Dahlstrom, R. F.(2003)。Ethical ideologies: Efficient assessment and influence on ethical judgment of marketing practices。Psychology & Marketing，20(1)，1-21。  new window
7.Ritchey, James、Casey, Shawna、Broom, Glen M.(1997)。Toward a Concept and Theory of Organization-public Relationships。Journal of Public Relations Research，9(2)，83-98。  new window
8.Ledingham, John A.(2003)。Explicating relationship management as a general theory of public relations。Journal of Public Relations Research，15(2)，181-198。  new window
9.Bruning, S. D.、Ledingham, J. A.(1999)。Relationships between organizations and publics: development of a multi-dimensional organization-public relationship scale。Public Relations Review，25(2)，157-170。  new window
10.黃懿慧(20010700)。公共關係之「關係」研究--研究方向的省思與展望。廣告學研究，17，21-44。new window  延伸查詢new window
11.Huang, Y. H.(2001)。OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships。Journal of Public Relations Research，13(1)，61-91。  new window
12.呂之蕙(2001)。公共關係專業人員的道德規範。公關雜誌，45，8-10。  延伸查詢new window
13.周伯濤(1997)。公關道德與企業利潤孰重？良心乎？飯碗乎？。公關雜誌，20，39-41。  延伸查詢new window
14.趙學舜(2001)。做是不做，該是不該。公關雜誌，45，20-23。  延伸查詢new window
15.呂之蕙(2006)。臺灣公共關係道德教育的初探研究。傳播與管理研究，6(1)，101-130。  延伸查詢new window
16.劉美琪(1994)。廣告從業人員專業道德認知研究。廣告學研究，3，145-158。new window  延伸查詢new window
17.Bowen, Shannon A.(2005)。A Practical Model for Ethical Decision Making in Issues Management and Public Relations。Journal of Public Relations Research，17(3)，191-216。  new window
18.Burnett, M.、Keith, N.、Pettijohn, C.(2003)。An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experience, Work Experience, Ethical Philosophy, and Demographics。Marketing Education Review，13(1)，33-46。  new window
19.Kaydo, C.(2000)。Are Your PR People Lying for You?。Sales and Marketing Management，152(7)。  new window
20.Drobis, D. R.(1993)。Duty to Inquire Benefits Organizations。Public Relations Journal，7，31-32。  new window
21.Martinson, D. L.(2000)。Ethical Decision Making in Public Relations: What Would Aristotle Say?。Public Relations Quarterly，45(3)，18-21。  new window
22.Batory, Stephen、Batory, Anne Heineman、Neese, William(2005)。Ethical Marketing Practices: An Investigation of Antecedents, Innovativeness and Business Performance。The Journal of American Academy of Business, Cambridge，6(2)，135-142。  new window
23.Choi, Youjin、Kim, Yungwook(2003)。Ethical Standards Appear to Change with Age and Ideology: A Survey of Practitioners。Public Relations Review，29(1)，79-89。  new window
24.Thomas, H.(2002)。Ethics and PR.。Journal of Communication Management，6(4)，308-310。  new window
25.Barney, R. D.、Black, J.(1994)。Ethics and Professional Persuasive Communications。Public Relations Review，20(3)，233-248。  new window
26.Atkinson, Albert S.(2002)。Ethics in Financial Reporting and the Corporate Communication Professional。Corporate Communications: An International Journal，7(4)，212-218。  new window
27.Meltzer, Bernard N.(2003)。Lying: Deception in Human Affairs。The International Journal of Sociology and Social Policy，23(6/ 7)，61-79。  new window
28.Olasky, M. N.(1985)。Inside the Amoral World of Public Relations: Truth Molded for Corporate Gain。Business & Society Review，52，41-44。  new window
29.Pratt, Cornelius B.、Im, SungHoon、Montague, Scarlett N.(1994)。Investigating the Application of Deontology among U.S. Public Relations Practitioners。Journal of Public Relations Research，6(4)，241-266。  new window
30.Englehardt, E. E.、Evans, D.(1994)。Lies, Deception, and Public Relations。Public Relations Review，20(3)，249-266。  new window
31.Tammy, P.、Kiser, S. B.(2002)。Lies, Lies, and More Lies。Sam Advanced Management Journal，67(2)。  new window
32.Deaver, Frank(1990)。On Defining Truth。Journal of Mass Media Ethics，5(3)，168-177。  new window
33.Berry, Christine T.(2004)。Perceptions of the Ethics of Specific Insurance Practices: Discrepancies between Students and Professionals。CPCU eJournal，57(2)，1-12。  new window
34.Bivins, Thomas H.(1993)。Public Relations, Professionalism, and the Public Interest。Journal of Business Ethics，12(2)，117-126。  new window
35.Pratt, Cornelius B.(1991)。Public Relations: The Empirical Research on Practitioner Ethics。Journal of Business Ethics，10(3)，229-236。  new window
36.Tsai, M.、Shih, C.(2005)。The Influences of Organizational and Personal Ethics on Role Conflict among Marketing Managers: An Empirical Investigation。International Journal of Management，22(1)，54-61。  new window
37.Parkinson, M.(2001)。The PRSA Code of Professional Standards and Member Code of Ethics: Why They Are Neither Professional nor Ethical。Public Relations Quarterly，46(3)，27-31。  new window
38.Fitzpatrick, Kathy R.(1996)。The Role of Public Relations in the Institutionalization of Ethics。Public Relations Review，22(3)，249-258。  new window
39.Fitzpatrick, K. R.、Gauthier, C.(2001)。Toward a Professional Responsibility Theory of Public Relations Ethics。Journal of Mass Media Ethics，16(2/3)，193-212。  new window
40.Edgett, Ruth(2002)。Toward an Ethical Framework for Advocacy in Public Relations。Journal of Public Relations Research，14(1)，1-26。  new window
41.Shick, T. A.(1994)。Truth, Accuracy, and Withholding Information。Public Relations Quarterly，Winter，7-10。  new window
42.Rafe, S. C.(2000)。What Is a Lie?。Public Relations Tactics，7(12)，21-22。  new window
會議論文
1.Miyamoto, C.(1996)。Public Relations Ethics 201: Challenges We Can't Ignore。0。  new window
學位論文
1.林雯瑤(1995)。臺灣地區公共圖書館的社會角色與功能之研究(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.Hon, L. C.、Grunig, J. E.(1999)。Guidelines for measuring relationships in public relations。Gainesville, FL：Institute for Public Relations Commission on PR Measurement and Evalution, University of Florida。  new window
2.Ekman, P.(1992)。Telling Lies。New York, NY。  new window
3.張在山(2000)。公共關係學。台北：五南圖書出版公司。  延伸查詢new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
5.孫秀蕙(2000)。公共關係：理論、策略與研究實例。台北：正中。new window  延伸查詢new window
6.袁自玉(1992)。公共關係。台北：前程企業管理公司。  延伸查詢new window
圖書論文
1.Grunig, J. E.、黃懿慧(2000)。From organization effectiveness to relationship indicators: Antecedents of relationships,public relations strategies,and relationship outcomes。Public relations as relationship management: A relational approach to the study and practice of public relations。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
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