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R.(1977)。A test of the expectancy theory as motivation in an accounting environment。The Accounting Review,52(3),605-614。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Galbraith, Jay、Cummings, Larry L.(1967)。An empirical investigation of the motivational determinants of task performance: Interactive effects between instrumentality-valence and motivation-ability。Organizational Behavior and Human Performance,2,237-257。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Block, J.(1995)。A contrarian view of the five-factor approach to personality description。Psychological Bulletin,117(2),187-215。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Burton, G. F.、Chen, Y.、Grover, V.、Stewart, K. A.(1993)。An application of expectancy theory for assessing user motivation to utilize an expert system。Journal of Management Information System,9(3),183-197。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | DeSanctis, G.(1983)。Expectancy theory as an explanation of a decision support system。Psychological Reports,52(1),247-260。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Lawler, E.(1970)。Job attitudes and employee motivation: Theory, research and practice。Personnel Psychology,23,223-237。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Mitctiell, T. R.(1973)。Motivauon and participation: An integration。Academy of Management Journal,16(4),670-679。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Harrell, A. M.、Caldwell, C.、Dotry, E.(1985)。Within-person Expectancy Theory Predictions of Accounting Students' Motivation to Achieve Academic Success。The Accounting Review,60,742-735。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Hugh, J. A.(1981)。A test of the validity of the multiplicative hypothesis of expectancy-waience。Academy of Management Journal,24,128-142。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Ko, H.、Cho, C. H.、Roberts, M. S.(2005)。Internet uses and gratifications: A structural equation model of interactising。Journal of Advertising,34(2),57-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Landers, R. N.、Lounsbury, J. W.(2006)。An investigation of Big Five and narrow personality traits in relation to internet usage。Computers in Human Behavior,22(2),283-293。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Lawler, E. E. III、Porter, L. W.(1967)。Antecedent attitudes of effective managerial performance。Organizational Behavior and Human Performance,2(2),122-142。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | McCrae, R. R.、Costa, P. T. Jr.(1989)。The structure of interpersonal traits: Wiggins's circumplex and the five-factor model。Journal of Personality and Social Psychology,56(4),586-595。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | McMillan, S. J.(2002)。A four-part model of cyber-interactivity。New Media & Society,4(2),271-291。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Quick, T. L.(1988)。Expectancy theory in five simple steps。Training and Development Journal,42(7),30-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Luo, Wen-Hong、Chen, Yi-Ning、Lou, Hao(2001)。Distance Learning Technology Adoption: A Motivation Perspective。Journal of Computer Information Systems,42(2),38-43。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Norman, W. T.(1963)。Toward an Adequate Taxonomy of Personality Attribute: Replicated Factor Structure in Peer Nomination Personality Rating。Journal of Abnormal and Social Psychology,66,574-583。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Goldberg, L. R.(1990)。Alternative Description of Personality? The Big-Five Factor。Journal of Personality and Social Psychology,59(6),1216-1229。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Massey, Brian L.、Levy, Mark R.(1999)。Interactivity, Online Journalism, and English-Language Web Newspapers in Asia。Journalism and Mass Communication Quarterly,76(1),138-151。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Garramone, G. M.、Harris, A. C.、Anderson, R.(1986)。Uses of Political Computer Bulletin Boards。Journal of Broadcasting and Electronic Media,30(3),325-339。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | 林能白、丘宏昌(19990600)。服務品質之研究--服務人員人格特質之影響分析與應用。管理學報,16(2),175-200。 延伸查詢![new window](/gs32/images/newin.png) | 24. | Morris, M.、Ogan, C.(1996)。The internet as mass audience。Journal of Communication,46(1),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Blattberg, R. C.、Deighton, J.(19911015)。Interactive marketing: Exploiting the age of addressability。Sloan Management Review,33(1),5-14。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Hoffman, D. L.、Novak, T. P.(199607)。Marlceting in hypermedia computer-mediated environments: Conceptual foundations。Journal of Marketing,60(3),50-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Song, I.、LaRose, R.、Eastin, M. S.、Lin, C. A.(2004)。Internet gratifications and internet addiction: On the uses and abuses of new media。CyberPsychology & Behavior,7(4),384-394。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Peabody, D.(1987)。Selecting representative trait adjectives。Journal of Personality and Social Psychology,52(1),59-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Meyer, Meyer H.、Zack, Michael H.(19960415)。The design and development of information products。MIT Sloan Management Review,37(3),43-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Levy, Mark R.、Windahl, Sven(1984)。Audience Activity and Gratifications: A Conceptual Clarification and Exploration。Communication Research,11(1),51-78。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Day, David V.、Silverman, Stanley B.(1989)。Personality and job performance: evidence of incremental validity。Personnel Psychology,42(1),25-36。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Lin, Carolyn A.(1999)。Online service adoption likelihood。Journal of Advertising Research,39(2),79-89。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Ruggiero, Thomas E.(2000)。Uses and gratifications theory in the 21st century。Mass Communication & Society,3(1),3-37。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication,42(4),73-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Saucier, Gerard(1994)。Mini-Markers: A brief version of Goldberg's Unipolar Big-Five Markers。Journal of Personality Assessment,63(3),506-516。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Petrie, H.(1998)。Internet addiction: The Effects of Sex, Age, Depression and Introversion。Bntish psychological society London Conference。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Jacobs, J.(200307)。Communication over exposure: The rise of blogs as a product of cybervoyeurism。ANZCA Conference 2003。Brisbane。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | Hu, J. S.(2003)。Training innovation in Taiwanese maritime education and training: Concerns, expectancy and professionalism(博士論文)。Australian Maritime College。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 李雯娣(2000)。國小兒童性格特質之研究(碩士論文)。屏東師範學院,屏東。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 董潔如(2002)。高中學生網路使用動機、使用行為、個人特性與網路沉迷現象之初探(碩士論文)。國立中山大學。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 王家茗(2001)。網路書寫動機與意義之探索--以「明日報個人新聞台」為例(碩士論文)。世新大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Wiener, Norbert(1948)。Cybernetics: Or Control and Communication in the Animal and the Machine。John Wiley & Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Wells, William、Burnett, John、Moriarty, Sandra(1992)。Advertising: Principles & Practice。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 翁秀琪(1996)。大眾傳播理論與實證。臺北市:三民書局。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Williams, F.、Rice, R. E.、Rogers, E. M.(1988)。Research methods and the new media。New York:Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Robbins, S. P.(1983)。Organizational behavior: Concepts, controversies, and applications。Englewood Cliffs, New Jersey:Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Pervin, L. A.(1993)。Personality: Theory and research。New York, NY:John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Cattell, R. B.(1946)。Description and Measurement of Personality。World Book。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | 藝立協(2003)。Blog:部落格線上出版、網路日誌實作。臺北市:上奇科技文化。 延伸查詢![new window](/gs32/images/newin.png) | 9. | Allport, Gordon Willard(1937)。Personality: A Psychological Interpretation。Holt, Rinehart & Winston。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Vroom, Victor Harold(1964)。Work and motivation。John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Rice, R. E.(1984)。Development of new media technology: Growth and integration。The New Media: Communication, Research, and Technology。Beverly Hills, CA:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Palmgreen, P. C.、Wenner, L. A.、Rosengren, K. E.(1985)。Uses and gratifications research: The past ten years。Media Gratifications Research: Current Perspectives。Beverly Hills, CA:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Rafaeli, Sheizaf(1988)。Interactivity: From New Media to Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Katz, E.、Blumer, J. G.、Gurevitch, M.(1974)。Utilization of mass communication by the individual。The Uses of Mass Communication: Current Perspectives on Gratifications Research。Beverly Hills, CA:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Rubin, A. M.(1994)。Media uses and effects: a uses and gratifications perspective。Media effects: advances in theory and research。Hillsdale, NJ:Lawrence Erlbaum Associates。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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