本文愈探討企業管理模式對運動產業經營策略的影響，試圖以波特五力分析與波士頓顧問公司BCG矩陣探究企業策略管理的模式，從中了解運動事業領導者經營的策略思維，及經營管理的理論根基，以利探索運動產業經營管理應有的策略方針。本研究認為運動產業領導的核心策略，應以顧客為中心，以社會和經濟發展的需求為出發點，尋求公司的利基，描繪出公司競爭的態勢，探詢市場發展的藍海局勢，以發展公司的特色豎立品牌。運動產業策略管理的概念與知識，如能借鏡於企業管理模式，將有助於建構運動產業完善的經營模式。運動產業的領導者，運用企業成功的策略能給創造產業新的思維，有利於創造運動市場的藍海，走上具有創新與永續的產業品牌。

This text uses enterprise's tactics management way, the tactics thinking that leader manages the sport that understand, and the theory foundation managed, in order to explore some tactics policies that industry's management and administration of sports answer. This research is thought the key tactics of the industry leader of sports, should regard customer as the centre, regard demand of social and economic development as the starting point, seek the niche of the company, depict the situation of company's competition, inquire after the situation of blue sea of market development, erect brands for the characteristic of developing the company. Concept and knowledge of industry's tactics management of sports, should draw lessons from and could build and construct the perfect type of operation of sports industry enterprise's management style. Deserve the leader of the sports industry here, use the tactics that enterprises succeed to offer more extensive thinking, help to create the blue sea on the sports market, go on and innovate with the industry brand that is continued forever.