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題名：選民政黨傾向與候選人危機反應策略之關係
書刊名：選舉研究
作者：姚惠忠 引用關係／汪睿祥 引用關係／高浩緯
作者(外文)：Yao, Hui-chung／Wang, Rui-xiang／Kao, Hao-wei
出版日期：2011
卷期：18:1
頁次：頁35-61
主題關鍵詞：危機傳播；危機反應策略；形象修護效果；政黨傾向；Crisis communication；Crisis response stategy；Image repairing effect；Party inclinations
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:163
  • 點閱點閱:140
本文摘要 迄今，研究者多以「整體選民」的認知與評價，來評估候選人危機反應策略的形象修護效果。本研究進一步分析不同政黨傾向選民對候選人反應策略的評價，探討選民政黨傾向對候選人反應策略效果的影響。本研究以2006 年北高市長選舉為材料，以內容分析法分析候選人的危機反應策略，以調查法分析候選人反應策略的形象修護效果。本研究發現：選舉危機反應策略自成一格，以「否認」與「反擊對手」兩項策略為主。候選人任何策略都得不到政黨傾向相反之選民的支持，獨立選民的態度在選戰中具關鍵角色。「反擊對手」策略多能獲得自家支持選民的認同，但不易被對方陣營選民所接受。對獨立選民，只有在厭惡程度低時，「反擊對手」、「提高層次」策略才能獲得認同；只有在證據真實度低時，「否認」、「尋求支撐」、「無力控制」策略才有效。整體而言，危機事件的厭惡程度與證據真實度，是影響候選人對獨立選民形象修護效果的重要變項。
Abstract Most crisis communication literature did not distinguish the communication effect between different publics. This article explored the effects of response strategies of voters with different party identifications, using content analysis and survey. Cases were selected from the mayoral elections of Taipei and Kaohsiung, 2006. We found (1)the crisis communication strategies of political campaigns are different from strategies of business corporates, (2)no strategies can earn the agreements of adversary’s supporter, (3)the candidates’ communication effects on independent voters determines the margin of the campaigns, (4)independent voters’ perceived evidences and disgust to crisis incidents affect the success of candidates’ image repair.
期刊論文
1.姚惠忠、汪睿祥(20081100)。選舉危機情境分類之探討。選舉研究，15(2)，67-90。new window  延伸查詢new window
2.Benoit, W. L.、Gullifor, P.、Panici, D. A.(1991)。President Reagan’s defensive discourse on the Iran-contra affair。Communication Studies，42(3)，272-294。  new window
3.Kruse, Noreen(1981)。The Scope of Apologetic Discourse: Establishing Generic Parameters。Southern Speech Communication Journal，46(3)，278-291。  new window
4.Coombs, W. Timothy(2006)。The protective powers of crisis response strategies: Managing reputational assets during a crisis。Journal of Promotion Management，12(3/4)，241-260。  new window
5.Coombs, W. Timothy(2007)。Protecting organization reputations during a crisis: The development and application of situational crisis communication theory。Corporate Reputation Review，10(3)，163-176。  new window
6.Hearit, Keith M.(1997)。On the Use of Transcendence as an Apologia Strategy: The Case of Johnson Controls and Its Fetal Protection Policy。Public Relations Review，23(3)，217-231。  new window
7.姚惠忠、朱沛淳、謝昀真(20080400)。候選人危機反應策略之研究--以2005年彰化縣長選舉為例。建國科大學報，27(3)，77-102。  延伸查詢new window
8.Benoit, W. T.、Brinson, S. L.(1999)。Queen Elizabethe's image repair discourse: Insensitive royal or compassionate Queen。Public Relations Review，25(2)，145-156。  new window
9.Benoit, William L.、Henson, Jayne R.(2009)。President Bush's Image Repair Discourse on Hurricane Katrina。Public Relations Review，35(1)，40-46。  new window
10.Coombs, W. T.、Holladay, S. J.(2007)。The negative communication dynamic: Exploring the impact of stakeholder affect on behavioral intentions。Journal of Communication Management，11(4)，300-312。  new window
11.Benoit, W. L.、Brinson, S. L.(1994)。AT&T: Apologies are not enough。Communication Quarterly，42(1)，75-88。  new window
12.Benson, J. A.(1988)。Crisis revisited: An analysis of strategies used by Tylenol in the second tampering episode。Central States Speech Journal，39(1)，49-66。  new window
13.Coombs, W. Timothy、Holladay, Sherry J.(1996)。Communication and Attributions in a Crisis: An Experimental Study in Crisis Communication。Journal of Public Relations Research，8(4)，279-295。  new window
14.Coombs, W. Timothy(1995)。Choosing the right words: the development of guidelines for the selection of the "Appropriate" Crisis-Response Strategies。Management Communication Quarterly: An International Journal，8(4)，447-476。  new window
15.Huang, Yi-hui(2006)。Crisis Situation, Communication Strategies, and Media Coverage: A Multicast Study Revisiting the Communicative Response Model。Communication Research，33(3)，180-205。  new window
16.Huang, Yi-hui、Lin, Ying-hsuan、Su, Shih-hsin(2005)。Crisis Communicative Strategies: Category, Continuum, and Cultural Implication in Taiwan。Public Relations Review，31(2)，229-238。  new window
17.Turner, M. M.(2007)。Using emotion in risk communication: The Anger Activism Model。Public Relations Review，33(2)，114-119。  new window
18.Coombs, W. Timothy(1998)。An Analytic Framework for Crisis Situations: Better Responses From a Better Understanding of the Situation。Journal of Public Relations Research，10(3)，177-191。  new window
19.Coombs, W. Timothy、Holladay, Sherry J.(2002)。Helping Crisis Managers Protect Reputational Assets: Initial Tests of the Situational Crisis Communication Theory。Management Communication Quarterly: An International Journal，16(2)，165-186。  new window
20.陳文俊(20030500)。藍與綠--臺灣選民的政治意識型態初探。選舉研究，10(1)，41-80。new window  延伸查詢new window
21.Benoit, William L.(1997)。Image Repair Discourse and Crisis Communication。Public Relations Review，23(2)，177-186。  new window
22.Hearit, Keith M.(1996)。The Use of Counter-Attack in Apologetic Public Relations Crises: The Case of General Motors vs. Dateline NBC。Public Relations Review，22(3)，233-248。  new window
23.Bradford, Jeffrey L.、Garrett, Dennis E.(1995)。The Effectiveness of Corporate Communicative Responses to Accusations of Unethical Behavior。Journal of Business Ethics，14(11)，875-892。  new window
24.Choi, Y.、Lin, Y.-H.(2009)。Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion。Journal of Public Relations Research，21(2)，198-207。  new window
25.Coombs, W. Timothy、Holladay, Sherry J.(2008)。Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication。Public Relations Review，34(3)，252-257。  new window
26.張佑宗(20060300)。選舉事件與選民的投票抉擇：以臺灣2004年總統選舉為分析對象。東吳政治學報，22，121-159。new window  延伸查詢new window
27.吳重禮、許文賓(20030600)。誰是政黨認同者與獨立選民？--以二〇〇一年臺灣地區選民政黨認同的決定因素為例。政治科學論叢，18，101-140。new window  延伸查詢new window
28.姚惠忠、蕭伊君(20070900)。2006年高雄市長選舉危機反應策略與形象修護效果之研究。選舉評論，3，73-91。new window  延伸查詢new window
29.Cai, Peijuan、Lee, Pei-ting、Pang, Augustine.(2009)。Managing a Nation's Image during Crisis: A Study of the Chinese Government's Image Repair Efforts in the ‘Made in China’ Controversy。Public Relations Review，35(3)，213-218。  new window
30.Zhang, Ernest、Benoit, William L.(2009)。Former Minister Zhang's Discourse on SARS: Government's Image Restoration or Destruction?。Public Relations Review，35(3)，240-246。  new window
31.Choi, Yoonhyeung、Lin, Ying-hsuan(2009)。Consumer Responses to Crisis: Exploring the Concept of Involvement in Mattel Product Recalls。Public Relations Review，35(1)，18-22。  new window
32.Coombs, W. Timothy、Holladay, Sherry J.(2005)。An Exploratory Study of Stakeholder Emotions: Affect and Crises。Research on Emotion in Organizations，1，263-280。  new window
圖書
1.Barton, L.(2001)。Crisis in Organization。Cincinnati：South-Western。  new window
2.吳宜蓁(2002)。危機傳播：公共關係與語藝觀點的理論與實踐。台北：五南。new window  延伸查詢new window
3.Coombs, W. Timothy(1999)。Ongoing crisis communication: Planning, managing, and responding。Sage。  new window
4.王石番(1991)。傳播內容分析法--理論與實踐。台北：幼獅文化。  延伸查詢new window
5.Gummesson, Evert.(1999)。Qualitative Methods in Management Research。London。  new window
圖書論文
1.Grunig, J. E.、Repper, F. C.(1992)。Strategic management, publics, and issues。Excellence in public relations and communication management。Hillsdale, New Jersey：Lawrence Erlbaum Associates。  new window
 
 
 
 
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