| 期刊論文| 1. | 陳素琴(200801)。歐盟高等教育行銷研究--以Erasmus Mundus為例。教育經營與管理研究集刊，4，49-73。 延伸查詢 | | 2. | Binsardi. A.、Ekwulugo.F.(2003)。International marketing of British education: Research on the studentsâ perception and the UK market penetration。The International Journal of Educational Management，21(5)，318-327。  | | 3. | Chen, L. H.(2008)。Internationalization or international marketing? Two frameworks for understanding international studentsâ choice of Canadian Universities。Journal of Marketing for Higher Education，18(1)，1-33。 | | 4. | Gomes, L.、Murphy, J.(2003)。An exploratory study of marketing international education online。The International Journal of Educational Management，17(3)，116-125。 | | 5. | Ivy, J.(2008)。A new higher education marketing mix: the 7Ps for MBA marketing。International Journal of Educational Management，22(4)，288-299。 | | 6. | Kinnell, M.(1989)。International marketing in UK higher education: Some issues in relating to marketing educational programmes to overseas students。European Journal of Marketing Education，23(5)，7-21。 | | 7. | Labi, A.(2009)。European universities look overseas for new partnerships。Chronicle of Higher Education，56(4/5)，A1-A27。 | | 8. | Marginson, S.(2002)。Education in the global market: Lessons from Australia。Academe，88(3)，21-23。 | | 9. | Ngok, Kinglun(2008)。Massification, bureaucratization and questing for "world-class" status: Higher education in China since the mid-1990s。International Journal of Educational Management，22(6)，547-564。 | | 10. | Pimpa, N.(2005)。Marketing Australian Universities to Thai students。Journal of Studies in International Education，9(2)，137-146。 | | 11. | Poole, D.、Ewan, D.(2010)。Academics as part time markers in university offshore programs: An exploratory study。Journal of Higher Education Policy and Management，32(2)，2-149。 | | 12. | Price, I.、Matztorf, F.、Agathi, H.(2003)。The impact of facilities on student choice of university。Facilities，21(10)，212-222。 | | 13. | Hemsley-Brown, J.、Goonawardana, S.(2007)。Brand harmonization in the international higher education market。Journal of Business Research，60(9)，942-948。 | | 14. | Levitt, T.(1980)。Marketing success through differentiation of anything。Harvard Business Review，58(1)，83-91。 | | 15. | Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1985)。Problems and Strategies in Service Marketing。Journal of Marketing，49(1)，33-46。 | | 16. | 蘇建洲(20061000)。澳洲擴展高等教育國際市場作法之研究。教育研究學報，40(2)，75-95。 延伸查詢 | | 17. | Fama, Eugene F.(1970)。Efficient Capital Markets: A Review of Theory and Empirical Work。The Journal of Finance，25(2)，383-417。 | 研究報告| 1. | Varghese, N.V.(2009)。Globalization, economic crisis and national strategies for higher education development。Paris, France：IIEP。 | | 2. | Vervik, L.、Lasanowski, V.(2007)。International student mobility: Patterns and Trends。 | 學位論文| 1. | 邱毓婷(2006)。服務行銷策略金三角應用於大學校院行銷之研究--以中山大學為例(碩士論文)。國立中山大學，高雄市。 延伸查詢 | 圖書| 1. | 湯堯(2001)。學校經營管理策略：大學經費分配、募款與行銷。台北市：五南。 延伸查詢 | | 2. | Ministry of Education(2007)。Making a choice about where to study: The experiences of international students in New Zealand。Report on the results of the National Survey。 | | 3. | Murphy P. E.(1984)。Pricing in higher education: A marketing perspective。Issues in Pricing Undergraduate Education。 | | 4. | OECD(2002)。Education Policy Analysis。Paris, Fance：OECD。 | | 5. | Rhoades、Maldonado, A.M.(2007)。Steering from without and within: Mechanisms of (self) control in higher education。Toward a Cartography of Higher Education Policy Change。Enschede, Netherlands：CHEPS。 | | 6. | Lovelock, C.、Wirtz, J.(2007)。Services Marketing: People, Technology, Strategy。New Jersey：Pearson International-Pearson。 | | 7. | Lasanowski, V.(2009)。International student mobility: Status report 2009。London：The Observatory on Borderless Higher Education(OBHE)。 | | 8. | 姜麗娟(2004)。全球化、知識經濟與高等教育--重新檢視與省思。台南：供學出版社。 延伸查詢 | | 9. | 戴曉霞(2006)。世界一流大學之卓越與創新。臺北市：高等教育。 延伸查詢 | 其他| 1. | (20091204)。中國擴大吸引人才。 延伸查詢 | | 2. | Lam, S. Y. W.(2009)。Marketing of geometrics higher education: The Hong Kong experience，http://www.fig.net/pub/fig2009/papers/ts08d/ts08d_lam_3432.pdf， 20101104。 | 圖書論文| 1. | de Wit, H.(2002)。The Emergence of English as the common language in higher education。Internationalization of Higher Education in the United States of America and Europe: A Historical, Comparative, and Conceptual Analysis。London, England：Greenwood Press。 | |