Direct marketing has been considered an effective mean of realizing entrepreneurship and wealth accumulation. However, not everyone has been successful. Networking and interpersonal relationship management of the sales organization are keys to an outstanding direct marketing organization. The object of this research is to understand how the interaction between the leaders and the branches would affect the performance of the branches. This research has identified: (1) The personality of agreeableness and extraversion would lead to better Leader-Member Exchange Relationships and Job Satisfaction. And the personality of emotional sensitiveness would lead to weak Organizational Justice, Leader-Member Exchange Relationships, and Job Satisfaction. (2) The more the branches agree with the Organizational Justice, the higher Leader-Member Exchange Relationships the branches would perceive. (3)The better the Organizational Justice and Leader-Member Exchange Relationships the branches perceive from the leaders, the higher the job satisfaction the branches would have.