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題名：應用模糊AHP Extent分析法於企業選擇策略聯盟伙伴
書刊名：臺北海洋技術學院學報
作者：周貞慧／張弘宗／梁金樹
作者(外文)：Chou, Chen-hui／Chang, Hung-chung／Liang, Gin-shuh
出版日期：2012
卷期：5:1
頁次：頁199-219
主題關鍵詞：層級程序分析法；模糊多準則決策；策略聯盟；Analytic hierarchy process；Fuzzy MCDM；Strategic alliance
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:553
  • 點閱點閱:110
策略聯盟向來被視為企業取得競爭優勢的有效途徑之一，而選擇正確的策略聯盟夥伴是整個聯盟成功與否的關鍵因素，因此選擇聯盟伙伴的準則即成為研究的重要課題。 策略聯盟伙伴的評估係屬於多屬性決策問題，一般對聯盟伙伴的評判準則常以口語詞描述，因此常造成語意上的不明確與模糊不確定的現象。本研究旨在發展一則通用於企業評選策略聯盟伙伴的模糊多準則決策模式，以克服這些問題。 首先，根據文獻與專家意見確定企業選擇策略聯盟伙伴的評選準則，再以模糊層級分析概念，建構全部評選的兩兩準則/方案間模糊成對比較矩陣，接者採用本文提出的改良式 Extent分析法求得所有策略聯盟伙伴在各評選準則下之整合優勢權重以確定昀佳選擇。昀後模擬一評選實例來說明評估的過程。
Strategic alliances was thought an effective way to get competitive advantage, and choosing the right strategic alliance partners is a key success factor for the entire Union. Therefore, the selection criteria of partners are important research subject. Strategic alliance partners selecting for an enterprise is multiple attribute decision-making problems. The descriptions and judgements on the selection criteria of strategic alliance partners are usually linguistic and fuzzy. To overcome these problems, in this paper, a general fuzzy MCDM model is developed for the selection of strategic alliance partners for an enterprise. First, according to the lectures review and expertise opinions, the selection criteria of strategic alliance partners for an enterprise are constructed, then using concept of fuzzy Analytic Hierarchy Process (AHP) framework to build fuzzy pair-wise comparison matrices of all criteria and all alternatives versus various criteria, respectively. Furthermore, the proposed method are utilized to evaluate the final integrated weights of all strategic alliance partners versus all criteria, and determine the best selection. Finally, a numerical example of selecting strategic alliance partners for an enterprise is used to illustrate our evaluative process.
期刊論文
1.吳克(20050600)。策略夥伴選擇準則與聯盟不穩定性之研究--以臺灣半導體製造業為例。東吳經濟商學學報，49，75-110。new window  延伸查詢new window
2.Chang, D. Y.(1996)。Theory and Methodology Applications of the extent analysis method on fuzzy AHP。European Journal of Operational Research，95(3)，649-655。  new window
3.Gonzalez, M.(2001)。Strategic Alliances: The Right Way to Compete in the 21th Century。Ivey Business Journal，66(1)，47-51。  new window
4.Maynard, R.(1996)。Striking the Right Match。Nation's Business，84(5)，18-28。  new window
5.Kahraman, C.、Ertay, T.、Büyüközkan, G.(2006)。A fuzzy optimization model for QFD planning process using analytic network approach。European Journal of Operational Research，171(2)，390-411。  new window
6.Dacin, M. T.、Hitt, M. A.、Levitas, E.(1997)。Selecting Partners for Successful International Alliances: Examination of U.S. and Korean Firms。Journal of World Business，32(1)，3-16。  new window
7.Harrigan, K. R.(1988)。Strategic alliance and partner asymmetries。Management International Review，28，53-72。  new window
8.Geringer, J. M.(1991)。Strategic Determinants of Partner Selection Criteria in International Joint Ventures。Journal of International Business Studies，22(1)，41-62。  new window
9.Chung, Seungwha W.、Singh, Harbir、Lee, Kyungmook M.(2000)。Complementarity, status similarity and social capital as drivers of alliance formation。Strategic Management Journal，21(1)，1-22。  new window
10.Walters, B. A.、Peters, S.、Dess, G. G.(199407)。Strategic Alliances and Joint Ventures: Making Them Work。Business Horizons，37(4)，5-10。  new window
11.Brouthers, K. D.、Brouthers, L. E.、Wilkinson, T. J.(1995)。Strategic Alliances: Choose your Partners。Long Range Planning，28(3)，18-25。  new window
12.Dubois, Didier、Prade, Henri(1978)。Operations on fuzzy numbers。International Journal of Systems Science，9(6)，613-626。  new window
13.Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control，8(3)，338-353。  new window
14.Gamal, I.(2002)。Make Strategic Relationships a Success。Journal of Accountancy，194(3)，53-56。  new window
15.Kim, Y.、Lee, K.(2003)。Technological collaboration in the Korean electronic parts industry: patterns and key success factors。R&D Management，1(33)，59-77。  new window
16.Hoffman, W.H.、Schlosser, R.(2001)。Success Factor of Strategic Alliances in Small and Medium-sized Enterprises-An Empirical Survey。Long Range Planning，34(3)，357-381。  new window
17.Mohr, J.、Spekman, R.(1994)。Characteristics of Partnership Attributes, Communication Behavior and Conflict Resolution Techniques。Strategic Management Journal，15(1)，135-152。  new window
18.Pietras, T.、Stormer, C.(2001)。Making Strategic Alliances Work。Business and Economic Review，47(4)，9-12。  new window
19.Schifrin, M.(2001)。Partner or perish。Forbes，21，26-28。  new window
20.Schifrin, M.(2001)。Is your company magnetic?。Forbes，21，16。  new window
會議論文
1.吳美珍(1999)。產業關鍵成功因素、廠商競爭地位、與策略聯盟動機對聯盟夥伴選擇及聯盟績效影響之研究--我國資訊電子業之實證分析。「全國管理碩士論文獎暨研討會」。  延伸查詢new window
學位論文
1.柯丁萍(1994)。策略聯盟夥伴選擇決定因素之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York：McGraw-Hill International Book Co.。  new window
2.Hill, C. W. L.、Jones, G. R.(1998)。Strategic Management-An Integrated Approach。Houghton Mifflin Company。  new window
3.苗豐強(2002)。棋局雙贏--苗豐強的全球化策略。台北：天下出版社。  延伸查詢new window
4.呂鴻德(1996)。企業策略聯盟：提升競爭力的經營利器。台北：商周文化公司。  延伸查詢new window
5.Barney, Jay B.(1997)。Gaining and Sustaining Competitive Advantage。Addison-Wesley Publishing Company。  new window
6.吳思華(20000000)。策略九說：策略思考的本質。臺北：臉譜。new window  延伸查詢new window
 
 
 
 
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