台灣自九○年代中期後，網路開始蓬勃成為大眾書寫與閱讀的媒體平臺，於是有別於紙本作品的書寫、出版與被閱讀，網路的書寫與閱讀則提供了作者與讀者更即時性的交流與互動，也直接促成九○年代跨越二十一世紀初的網路文學書寫。 網路文學中受廣大讀者迴響尤屬網路愛情小說的純愛式題材創作，從一九九八年痞子蔡《第一次的親密接觸》、二○○○年藤井樹《我們不結婚，好嗎？》，到二○○六年九把刀《那些年，我們一起追的女孩》，筆者發現從網路愛情小說連載中，作者與網友立即互動性，與紙本實體出版品和多元媒體的效應下，在「作者 =偶像」、「網路愛情小說=商品」、「讀者社群 =消費者」與「多元媒體效應」聯結中各自變成大眾文化的流行符碼。 當可供「免費」點閱與瀏覽的網路小說成為必須「付費」的商品化實體時，小說作為一文學類別的屬性更在這操作過程下，便不得不退位而不再是主角，特別是在「愛情」這一主題的經營，其文學作品商品化的「意象（文字）／圖象（插畫或漫畫）／影像（電視或電影的視覺畫面）」三者的共組與重疊，「小說」似乎成為一種作者與相關業者創造自我偶像化與作品商品化運作下，媒體「商業行銷」的敘述手段與策略。筆者將透過痞子蔡、藤井樹與九把刀，與其網路愛情小說的代表作，探討其網路愛情小說的塑造與媒體影響。

In Taiwan, since the mid-90's, the Internet has begun to flourish as a popular writing and reading media platforms. It is so different from the process of writing, publication and being read, writing and reading on the network provides authors and readers more immediate exchange and interaction. It directly contributed to the literature written across the early twenty-first century. Internet literature, the readers response, especially in the case of pure love Internet love stories literary creation from 1998 riffraff Cai " The first intimate contact ", 2000 Fujii tree, "we do not get married, okay? " To Giddens 2006" in those years, we chase the girls with ".I found the serial love story from the Internet, authors and friends immediately interactive effect with the publication of the entity and pluralistic media = idol "," Internet love Stories = goods ", the" community of readers = consumer "and" multiple media effect "links their own become a popular symbol of popular culture. When available "free" point of access to and browsing of network novels must "pay" commercialization entities, the properties of the novel as a literary category in this procedure, would be compelled to abdicate and is no longer the protagonist,operation, the theme of "love" of his literary works of the commercialization of the image (text) / images (illustrations or cartoons) / video (TV or movie visuals) "the three groups with overlappingthe novel seems to be an author and related businesses to create self-idol work commercialization of the operation, the media "commercial marketing" describes the means and strategy. Through the representative of riffraff Cai, Fujii tree with nine knives, and its network of love novels, the author will explore the positioning of the love stories of its network, building, and media impact.