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題名：綠建築推廣策略之影響因子評估
書刊名：建築學報
作者：藍淑惠／謝銘元／徐遠雄
作者(外文)：Lan, S. H.／Hsieh, M. Y.／Hsu, Y. H.
出版日期：2014
卷期：89
頁次：頁195-209
主題關鍵詞：綠建築；綠色消費；推廣策略；模糊層級分析法；Green building；Green consumption；Popularizing strategies；Fuzzy analytic hierarchy process；FAHP
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:589
  • 點閱點閱:68
本研究的目的在於以綠色消費觀點來探究住宅類綠建築的推廣策略，並就其影響因子進行權重評估。研究對象為具綠色背景的產、官、學界的消費者，共回收有效問卷40份；研究方法為綜合文獻探討與專家訪談，歸納綠建築的推廣策略及衡量指標，並應用模糊層級分析法（FAHP）得到各指標之相對權重。研究發現：（1）前瞻性的政策與法規對綠建築推廣效益之影響最為關鍵；（2）獎勵補助及減稅措施是消費者選購綠建築住宅最期待的誘因；（3）針對綠建築的環保概念及提升生活品質的廣告實體驗證，是政府與業者需強化的行銷組合；（4）綠建築推廣成效牽涉消費者主觀與心理的評價，具不精確性，故應導入模糊理論概念，考量消費者的偏好及行為的不確定性，增加評估指標的效度。
The purpose of this study is to investigate the popularizing strategies of green building from the aspect of green consumption, and to analyze the effect of the determinants. The research objects include experts and scholars with green backgrounds or standpoints. 40 valid questionnaires were retrieved. The popularizing strategies and measurement indicators of green building are induced via a comprehensive literature review and in-depth expert interview. Afterwards, Fuzzy Analytic Hierarchy Process (FAHP) is applied to obtain the relative weights of each measurement indicator. The empirical results show that: (1)Proactive policies and regulations affect mostly the popularizing effect of green building; (2)Financial support and tax reduction policies are the main incentive for consumers to choose green buildings; (3)Government and industry need to strengthen advertising of physical verification for the concept of environmental protection and enhanced quality of life of green buildings;(4)Because the popularizing effect of green building involves consumer's subjective judgment, the fuzzy theory is added to increase the validation of measurement indicators.
期刊論文
1.吳欣靜、陳中獎(20100600)。綠色消費的影響因素研究。環境與管理研究，11(1)，77-99。new window  延伸查詢new window
2.曾倫崇、張永富、林佳姿(20101200)。臺灣綠色消費永續發展之研究。創新研發學刊，6(2)，62-76。new window  延伸查詢new window
3.付新華、鄭翔(2010)。完善綠色消費法律制度的設想。北京交通大學學報，9(3)，115-118。  延伸查詢new window
4.任宇平(2007)。我國綠色建築推廣的障礙與對策分析。棗莊學院學報，24(6)，80-82。  延伸查詢new window
5.李森堙(20081200)。環保標章、環境商品市場拓展與貿易。科技法律透析，20(12)，13-18。  延伸查詢new window
6.林元興(20100300)。永續建築綠色標章的國際比較。土地問題研究季刊，9(1)=33，49-59。new window  延伸查詢new window
7.施淑貞(20070900)。不願面對的真相--談綠建築與二氧化碳減量。律師雜誌，336，23-31。  延伸查詢new window
8.徐虎嘯(2014)。102年度綠建築標章評定辦理成果。建築研究簡訊，83。  延伸查詢new window
9.陳貞吟、陳楊文(20061200)。臺灣綠建築趨勢分析。看守臺灣，8(4)，22-30。  延伸查詢new window
10.彭光輝、王文安(20040200)。臺灣綠建築設計績效獎勵制度之研究。建築學報，45，43-65。new window  延伸查詢new window
11.楊靜(2010)。淺談綠色營銷。中小企業管理與科技，16，110。  延伸查詢new window
12.鄧敏貞(2010)。美國以何制度推動綠色建築評價。環境保護，2010(1)，77-79。  延伸查詢new window
13.Eichholtz, P.、Kok, N.、Quigley, J. M.(2010)。Doing well by doing good? Green office buildings。American Economic Review，100(5)，2492-2509。  new window
14.Kirchhoff, S.(2000)。Green business and blue angels: A model of voluntary over compliance with asymmetric information。Environmental and Resource Economics，15(4)，403-420。  new window
15.Chang, H. Y.(2008)。Green building development and prospects。Taiwan Economic，31(8)，56-61。  new window
16.Chen, J. Y.、Chen, Y. W.(2006)。Taiwan green building trends analysis。Taiwan Watch，8(4)，22-30。  new window
17.Deng, M. Z.(2010)。Which system that the United States to promote green building rating。Environmental Protection，2010(1)，77-79。  new window
18.Fan, Y. W.、Fang, Y. S.、Tsai, M. F.(2012)。Exploring green product consumption intentions: The moderating effect of eco-label。Journal of E-Business，14(2)，257-280。  new window
19.Fu, X. H.、Zheng, X.(2010)。On the establishment of green consumption legal system。Journal of Beijing Jiaotong University (Social Sciences Edition)，9(3)，115-118。  new window
20.Hsu, H. H.(2014)。Green building assessment deal with the results in 102 year。Architecture & Building Research Newsletter，83。  new window
21.Li, S. Y.(2008)。Eco-labels, environmental commodity markets expansion and trade。Science & Technology Law Review，20(12)，13-18。  new window
22.Lin, E. Y.(2010)。International comparison of sustainable building green mark。Land Issues Research Quarterly，9(1)，49-59。  new window
23.Peng, K. H.、Wang, W. A.(2004)。A research of the performance and incentive system on green building design process in Taiwan。Journal of Architecture，45，43-65。  new window
24.Ren, Y. P.(2007)。The obstacles and countermeasures of green building promotion in China。Journal of Zaozhuang University，24(6)，80-82。  new window
25.Shi, S. Z.(2007)。An inconvenient truth - Talk about green building and carbon dioxide reduction。Taipei Bar Journal，336(23)，23-31。  new window
26.Teng, J. Y.、Tzeng, G. H.(1989)。Connotation characteristics and applications of analytic hierarchy process。Journal of the Chinese Statistical Association，27(6)，5-27。  new window
27.Tzeng, L. C.、Chang, Y. F.、Lin, C. T.(2010)。The study of green consumption on sustainable development in Taiwan。The Journal of Innovation Research & Development，6(2)，62-76。  new window
28.Wu, H. C.、Chen, C. C.(2010)。The study of factors affecting green consumption。Journal of Environment and Management，11(1)，77-99。  new window
29.Yang, C.(2010)。Discussing on the green marketing。Management & Technology of SME，16，110。  new window
30.張心穎(20080800)。綠建築之發展與前景。臺灣經濟研究月刊，31(8)=368，56-61。new window  延伸查詢new window
31.Lasek, M.(1993)。Hierarchical Structures of Fuzzy Ratings in the Analysis of Strategic Goals of Enterprises。Fuzzy Sets and Systems，50(2)，127-134。  new window
32.范懿文、方毓賢、蔡明峰(2012)。探討綠色產品消費意願：環保標章之調節效果。電子商務學報，14(2)，257-280。new window  延伸查詢new window
33.Csutora, R.、Buckley, J. J.(2001)。Fuzzy hierarchical analysis: The Lambda-Max method。Fuzzy Sets and Systems，120(2)，181-195。  new window
34.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems，17(3)，233-247。  new window
35.Faherty, Vincent(1979)。Continuing Social Work Education: Results of a Delphi Survey。Journal of Education for Social Work，15(1)，12-19。  new window
36.Van Laarhoven, P. J. M.、Pedrycz, W.(1983)。A Fuzzy Extension of Saaty's Priority Theory。Fuzzy Sets and Systems，11(1-3)，229-241。  new window
37.鄧振源、曾國雄(19890700)。層級分析法（AHP）的內涵特性與應用。中國統計學報，27(7)，13767-13786。new window  延伸查詢new window
38.Miller, N.、Jay, S.、Florance, A.(2008)。Does Green Pay Off。Journal of Real Estate Portfolio and Management，14(4)，385-399。  new window
會議論文
1.丘昌泰、吳舜文(2010)。我國綠建築政策評估。2010年中國政治學會年會。高雄市：中國政治學會。142。  延伸查詢new window
2.Chiou, C. T.、Wu, S. W.(2010)。Assessment of green building policies in Taiwan。2010 Chinese Association of Political Science Convention。Kaohsiung：Chinese Association of Political Science。142。  new window
研究報告
1.Chen, C. T.、Chang, S. D.(2000)。The Study of Green Building Incentive Ordinance and Incentive Measures。New Taipei City：Architecture and Building Research Institute, Ministry of the Interior。  new window
2.陳錦賜、張世典(2000)。綠建築獎勵條例及獎勵措施之研究。臺北：內政部建築研究所。  延伸查詢new window
學位論文
1.溫雅貴(2003)。綠建築標章應用在住宅類建築接受態度之研究--以綠色消費觀點探討(碩士論文)。國立臺灣大學。  延伸查詢new window
2.吳舜文(2011)。我國綠建築政策評估之研究(碩士論文)。國立臺北大學。  延伸查詢new window
3.幸世平(2010)。綠建築產品策略之研究(碩士論文)。國立中山大學。  延伸查詢new window
4.張雯雯(2004)。綠色行銷模式之研究(碩士論文)。大葉大學。  延伸查詢new window
5.黃郁迪(2011)。綠建築之認知與推廣方向之探討(碩士論文)。中華大學。  延伸查詢new window
6.Chang M. C.(2003)。A Study of Digital Television Business Strategy of Cable Television Multiple System Operators in Taiwan(碩士論文)。National Taiwan Normal University，Taipei City。  new window
7.Chang, W. W.(2004)。The Study of Green Marketing Model(碩士論文)。Dayeh University，Changhua County。  new window
8.Hsing, S. P.(2009)。Green Building Product Strategies(碩士論文)。National Sun Yat-Sen University，Kaohsiung。  new window
9.Huang, Y. T.(2011)。A Study on the Awareness and Promotional Direction of Green Buildings(碩士論文)。Chung Hua University，Hsinchu County。  new window
10.Lee, W. B.(1995)。The Relationship Between Green Marketing & Consumer Behavior(碩士論文)。National Chung Cheng University，Chiayi County。  new window
11.Wen, Y. K.(2003)。Consumers' Attitude toward the Enforcement of Green Building Labeling in Residential Buildings: Via Green Consumption Perspective(碩士論文)。National Taiwan University，Taipei。  new window
12.Wu, S. W.(2010)。A Study of Policy Evaluation for Green Building in Taiwan(碩士論文)。National Taipei University，New Taipei City。  new window
13.李文彬(1995)。綠色行銷與消費者行為關係之研究：以大學生購買再生紙製品為例(碩士論文)。國立中正大學。  延伸查詢new window
14.張美娟(2003)。國內有線電視發展數位電視服務經營策略之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.徐遠雄(2012)。創意行銷。台中市：悅翔數位出版社。  延伸查詢new window
2.曾光華、饒怡雲(2012)。行銷學原理。高雄市：前程文化事業有限公司。new window  延伸查詢new window
3.Cheng, K. F.、Jao, Y. Y.(2012)。Principles of Marketing。Kaohsiung：Future Career Publishing Corporation。  new window
4.Hsu, Y. H.(2012)。Creative Marketing。Taichung：Yue-xiang Digital Publishing Corporation。  new window
5.Huang, J. Y.(1994)。The Green Marketing with Concept of Environmental Protection。Taipei：Zhuo-yue Press。  new window
6.Kao, M. R.(1993)。Environmentally Oriented Business Management。Kaohsiung：Fu-wen Press。  new window
7.Wang, N. M.、Sun, L. Y.、Wang, Y. L.(2005)。Green Supply Chain Management。Beijing：Tsinghua University Press。  new window
8.高明瑞(1993)。環保導向的企業管理。高雄市：復文圖書有限公司。  延伸查詢new window
9.Esty, D. C.、Winston, A. S.(2006)。Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage。New Haven：Yale University Press。  new window
10.Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York：McGraw-Hill International Book Co.。  new window
11.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
12.王能民、孫林岩、汪應洛(2005)。綠色供應鏈管理。北京市：清華大學出版社。  延伸查詢new window
13.黃俊英(1994)。有環保概念的綠色行銷。臺灣：卓越出版社。  延伸查詢new window
 
 
 
 
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