啦啦隊是一項講求團隊精神的運動項目，其運動成績表現如何，除運動專業技術的呈現外，決定成敗的因素還有團隊整體的魅力與感染力。教練領導行為對團隊影響甚大，本文透過了解運動教練領導行為，從魅力領導的角度出發，探討啦啦隊教練的魅力領導行為，以「投射自信、扮演品行標竿」、「績效管理、發展願景的潛能」、「具同理心與幽默感」與「帶領團隊體驗成功經驗」等四種魅力領導者行為面向進行討論，建議啦啦隊教練以魅力領導行為介入帶領，當能有效的讓團隊效能提升，獲得良好的運動成績表現。

Cheerleading is a sport of teamwork. Its athletic performance depends not only on the specific skills but also on the charm and charisma of the whole team. The leadership of coaches can greatly affect the performance of the cheerleading team. By understanding the coaches' leadership behaviors, the article discusses charismatic leadership through the four aspects: modeling of confidence and morality, performance management and vision, empathy and humor, and experience of successful leadership. This study suggests that cheerleading coaches with charismatic leadership can enhance the team performance and good athletic performance.