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題名:高雄市立美術館服務品質與行銷策略之個案研究
書刊名:中山管理評論
作者:周泰華 引用關係楊東震 引用關係
作者(外文):Chow, Tai-hwaYang, Dong-jenn
出版日期:1999
卷期:7:3
頁次:頁795-820
主題關鍵詞:服務器質消費價值選擇理論缺口理論美術館行銷Service qualityConsumption value choice theoryGaps theoryMuseum marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:82
  • 點閱點閱:106
期刊論文
1.Harrison, Julia D.(1993)。Ideas of Museums in the 1990s。Museum Management and Curatorship,13(2),160-176。  new window
2.Lewis, B. R.、Mitchell, Vincent W.(1991)。Defining and Measuring the Quality of Customer Service。Marketing Intelligence & Planning,8(6),11-17。  new window
3.秦裕傑(1991)。德意志博物館。博物館學季刊,5(1),99-104。  延伸查詢new window
4.Tears, Kenneth R.(1993)。Consumer Expectations and the Measurement of Perceived Service Quality。Journal of Professional Service Marketing,8(2),33-54。  new window
5.Rothschild, Michael L.(1979)。Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap。Journal of Marketing,43(2),11-20。  new window
6.Shapiro, Benson P.(197309)。Marketing for Nonprofit Organization。Harvard Business Review,123-132。  new window
7.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Sevice Quality: Implications for Further Research。Journal of Marketing,58(1),111-124。  new window
8.Babakus, Emin、Boller, Gregory W.(1992)。An Empirical Assessment of the SERVQUAL Scale。Journal of Business Research,24(3),253-268。  new window
9.Brown, T. J.、Churchill, G. A. Jr.、Peter, J. P.(1993)。Research Note: Improving the Measurement of Service Quality。Journal of Retailing,69(1),127-139。  new window
10.Kotler, Philip(1972)。The Generic Concept of Marketing。Journal of Marketing,36(2),46-54。  new window
11.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing,67(4),420-450。  new window
12.Carman, James M.(1990)。Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions。Journal of Retailing,66(1),33-55。  new window
13.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。Communication and Control Processes in the Delivery of Service Quality。Journal of Marketing,52(2),35-48。  new window
14.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。  new window
15.Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing,35(3),3-12。  new window
16.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
17.Fisk, Raymond P.、Brown, Stephen W.、Bitner, Mary Jo(1993)。Tracking the Evolution of the Services Marketing Literature。Journal of Retailing,69(1),61-103。  new window
18.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
19.林勝義(19930400)。博物館與社區之結合。博物館學季刊,7(2),3-8。new window  延伸查詢new window
20.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
21.Babakus, gEmin、Glynn, Mangold W.(1992)。Adapting the SERVQUAL Scale to Hospital Service: An Empirical Investigation。Health Services Research,26(Feb.),767-786。  new window
22.許功明(1994)。博物館哲理上的四個議題。博物館學季刊,8(1),3-8。new window  延伸查詢new window
會議論文
1.高明瑞、Yang, Dong-Jenn(1997)。The study of Service Quality in Nonprofit Organizations - A Case Study of Volunteers Coproduction in Kaohsiung Museum of Fine Arts。沒有紀錄。333-339。  new window
學位論文
1.蘇雲華(1996)。服務品質衡量方法之比較研究(博士論文)。國立中山大學。new window  延伸查詢new window
圖書
1.Bryant, Jonathan(1988)。The Principles of Marketing: A Guide for Museums。Association of Independent Museums。  new window
2.Ajzen, Icek(1988)。Attitudes, Personality, and Behavior。Milton Keynes, England:Open University Press。  new window
3.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
4.Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text, Cases and Readings。Boston:Allyn and Bacon, Inc.。  new window
5.Evans, Joll R.、Berman, Barry(1983)。Marketing。New York, NY:Macmillan Publishing Co., Inc.。  new window
圖書論文
1.Grove, S. J.、Fisk, R. P.(1983)。The dramaturgy of service exchange: An analytical framework for service marketing。Emerging Perspectives on Service Marketing。Chicago, Illinois:American Marketing Association。  new window
2.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
3.Lorelock, Christopher H.、Weinberg, Charles B.(1978)。Public and Nonprofit Marketing Comes of Age。Review of Marketing。Chicago, IL:American Marketing Association。  new window
 
 
 
 
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