網路問卷設計有效性 –以複合式多評準決策模型探討__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

論文基本資料
摘要
外文摘要
參考文獻

題名：	網路問卷設計有效性 –以複合式多評準決策模型探討
作者：	陳秀玲
作者(外文)：	CHEN,HSIU-LIN
校院名稱：	中華大學
系所名稱：	科技管理博士學位學程
指導教授：	田效文
學位類別：	博士
出版日期：	2017
主題關鍵詞：	網路問卷；問卷設計；模糊德爾菲法；應用決策實驗室分析法；多評準決策模型；Web Survey；Survey Design；Fuzzy Delphi method；DEMATEL；Multiple Criteria Decision Making Model
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:13

摘要
自1980年代中期開始，心理學問卷電腦化即漸漸變得普遍，而學術界首次採用電子郵寄問卷法進行之研究由 Kiesler & Sproull 於1986年發表於民意季刊(Public Opinion Quarterly，POQ)。傳統資料的搜集是將紙筆式問卷透過郵寄或面訪的方法，近年來則透過網路來做資料搜集漸漸取代了電話調查、人員訪談調查、郵件調查，普遍的應用於滿意度調查、支持度調查、事件意見調查或學術研究調查..等等。
本研究探討網路問卷設計之評價模式，進行二次的網路問卷調查，第一次以模糊德爾菲法進行7位專家訪談篩選評估因子，篩選出影響網路問卷設計有效性的四構面：便利構面、速度構面、安全構面、誘因構面及16項準則。第二次再發出問卷20份，有效問卷20份，由20位專家的問卷結果蒐集資料並經由決策實驗室分析法(DEMATEL)找出構面、準則間之重要程度及影響網絡關係，建構網路問卷設計有效性評價結構模型，最後將調查結果做各種分析比較。經由觀察網路調查中的中心因素彼此的影響，以建立一個網路問卷調查設計模型。根據本研究之結果與經驗，說明在高上網率的群體上，實行網路調查是否可行，並且說明何種的網路問卷調查設計模型可否提高網路調查的回收率及代表性。
研究結果發現，影響網路問卷設計評價模式最大的三個因素為「問卷形式」、「問卷主題」及「樣本來源」；而「安全構面」為主要影響之構面，「速度構面」為主要被影響之構面。因此本研究歸納之結論為資訊的安全及填答者隱私是問卷填答者最重視的，設計者應加強資訊安全及隱私保護設計；其次，不同的「問卷主題」創造相對誘因會提升填答意願，給予填答者對問卷主題的參與感；而網路問卷設計時，應以系統靈活度為主要考量，作答方法要有充份的靈活度；最後，透過測試了解網路問卷使用的系統平台是否可以快速回應填答者的點選。故建議運用網路問卷調查者欲提升網路問卷調查之有效性可先從：「加強安全感」、「創造問卷主題誘因」、「系統靈活度的提升」及「系統平台快速回應」四方面著手。

以文找文

ABSTRACT
Since the mid-1980’s, computerization of surveys for psychology research has become increasingly common over years. The first academic research that used e-mail questionnaires was the study conducted by Kiesler & Sproull and published in Public Opinion Quarterly(POQ)in 1986. The traditional method of information collection was done through paper-based questionnaires completed by mail or interview. In the recent years, the web surveys have gradually replaced the telephone surveys, face-to-face interviews and mail surveys. The common applications of the web surveys include, amongst others, satisfaction survey, opinion poll identifying the level of support, or response to an event and research surveys, etc.
The study focuses on the evaluation model of web survey design. Two web surveys were conducted. During the first survey, seven experts were interviewed using the fuzzy Delphi method to screen and identify the factor that affects the effectiveness of a web survey. These factors are consisted of four dimensions, convenience, speed, safety and incentive, as well as sixteen criteria. For second survey, 20 questionnaires were distributed to 20 experts, and 20 valid questionnaires were recovered. The questionnaires were intended to fulfill the purposes of information collection and to identify the importance of and causal relations among the dimensions and criteria using the Decision-Making Trial and Evaluation Laboratory(DEMATEL)method, thereby constructing a model of validity evaluation for the web survey design. The study then proceeds to analyze and compare the outcomes of the surveys so to allow the researcher to observe how the key factors of the web surveys influence one another and to construct a design model for web survey questionnaires. Based on such findings and experiences, the study seeks to determine the feasibility of web surveys in a group of frequent Internet users and to identify the web survey design models that increase the chances of recovering the questionnaires and representativeness of the recovered questionnaires.
The results show that three factors which assert the greatest influence over a web survey design model are the “format”, “topic” and the “source of samples”. As for the dimensions, “safety” is the most powerful influencer as “speed” is the most prone to be affected. Therefore, the study concludes that survey respondents care the most about information security and personal privacy. Survey designers shall focus on improving information security and privacy protection of the surveys. Secondly, different topics create incentives for the survey respondents to fill out the questionnaires as the variety gives them a feeling of participation. In designing a web survey, system flexibility is a major factor; sufficient flexibility is required for the question answering methods. Finally, the researcher conducts a test to find out whether the online platform on which the web surveys are answered respond promptly to a survey respondent’s selection of answers. For surveyors who wish to conduct a web survey and increase the effectiveness of the survey, it is recommended that the surveyors engage in improving the safety, creating the incentives in the survey topics, increasing the survey flexibility and ensuring the prompt response of the online platform.

以文找文

參考文獻
李啟誠，李羽喬(2010)。網路口碑對消費者購買決策之影響-以產品涉入及品牌形象為干擾變項。中華管理評論學報，第十三卷一期，cmr.ba.ouhk.edu.hk。
周倩，林華(1997)。電腦網路與傳播問卷調查.。中華傳播學會，1-21。
林承賢(2004)。近五年來台灣傳播學界博碩士論文使用網路問卷研究方法之後設分析。資訊社會研究，(6)，頁25-53。 new window

林承賢(2006)。網路問卷調查回收率影響因素之初探分析-以1999~2003年台灣博碩士論文為例。未出版之碩士論文，國立中正大學電訊傳播研究所，嘉義縣。
林娟娟，陳文彥(2009)。從資訊搜尋觀點探討影響網站使用行為之因素-以體驗導向與目標導向網路活動為比較之研究。資訊管理學報，gebrc.nccu.edu.tw。 new window

張一帆(1997)。全球資訊網與傳播調查研究--調適性電子問卷系統之設計與發展。國立交通大學傳播研究所。新竹市。
張宜慶(1998)。電腦網路德菲研究系統之建構及其可行性研究,。國立交通大學傳播研究所。新竹市。
葉晉嘉，翁興利，吳濟華(2007)。德菲法與模糊德菲法之比較研究。調查研究-方法與應用, (21), 31-58。 new window

陶振超(1996)。台灣地區全球資訊網(WWW)使用者調查。國立交通大學傳播研究所。新竹市。.
蔡珮(1996)。E-MAIL-調查研究的新工具。新聞學研究, (53), 251-260。 new window

簡士翔(2009)。資訊科技產業行銷組合之多評準決策-以筆記型電腦為例。金融創新與科際合學術研討會。
蘇蘅，吳淑俊(1997)。電腦網路問卷調查可行性及回覆者特質的研究。新聞學研究，54 期，P75 – 100。 new window

Amari, E., Vandebeek, C., Montgomery, C. J., Skarsgard, E., & Ansermino, J. M. (2010). Telephone and web-based pediatric day surgery questionnaires.International journal of health care quality assurance, 23(3), 339-351.
Bae, J., Joung, H., Kim, J. Y., Kwon, K. N., Kim, Y., & Park, S. W. (2010). Validity of self-reported height, weight, and body mass index of the Korea Youth Risk Behavior Web-based Survey questionnaire. J Prev Med Public Health, 43(5), 396-402.
Bartram, D., & Bayliss, R. (1984). Automated testing: Past, present and future. Journal of Occupational Psychology, 57(3), 221-237.
Beasley, J. M., Davis, A., & Riley, W. T. (2009). Evaluation of a web-based, pictorial diet history questionnaire. Public health nutrition, 12(05), 651-659.
Boeckner, L. S., Pullen, C. H., Walker, S. N., Abbott, G. W., & Block, T. (2002). Use and reliability of the World Wide Web version of the Block Health Habits and History Questionnaire with older rural women. Journal of nutrition education and behavior, 34, S20-S24.
Bushnell DM, Reilly MC, Galani C et al (2006) Validation of electronic data capture of the irritable bowel syndrome—Quality of Life Measure, the Work Productivity and Activity Impairment Questionnaire for Irritable Bowel Syndrome and the EuroQol. Value Health,9(2):98–105
Calero, C., Ruiz, J., & Piattini, M. (2005). Classifying web metrics using the web quality model. Online Information Review, 29(3), 227-248.
Calisir, F., Elvan Bayraktaroglu, A., Altin Gumussoy, C., Ilker Topcu, Y., & Mutlu, T. (2010). The relative importance of usability and functionality factors for online auction and shopping web sites. Online Information Review, 34(3), 420-439.
Carlo Bertot, J., Snead, J. T., Jaeger, P. T., & McClure, C. R. (2006). Functionality, usability, and accessibility: Iterative user-centered evaluation strategies for digital libraries. Performance Measurement and Metrics, 7(1), 17-28.
Chen, L. and Tan, J. (2004), “Technology adaptation in e-commerce: key determinants of virtual stores acceptance”, European Management Journal, Vol. 22 No. 1, pp. 74-86.
Christine Roy, M., Dewit, O., & Aubert, B. A. (2001). The impact of interface usability on trust in web retailers. Internet research, 11(5), 388-398.
Couper, M. P. (2000). Review: Web surveys: A review of issues and approaches. The Public Opinion Quarterly, 64(4), 464-494.
Couper, M. P. (2001). Web surveys: The questionnaire design challenge. In Proceedings of the 53rd session of the ISI.
Couper, M. P. (2001). Web surveys: The questionnaire design challenge. In Proceedings of the 53rd session of the ISI.
Couper, M. P., Traugott, M. W., & Lamias, M. J. (2001). Web survey design and administration. Public opinion quarterly, 65(2), 230-253.
Davis, R. N. (1999). Web-based administration of a personality questionnaire: Comparison with traditional methods. Behavior Research Methods, Instruments, & Computers, 31(4), 572-577.
De Looij‐Jansen, V., Petra, M., & De Wilde, E. J. (2008). Comparison of Web‐Based versus Paper‐and‐Pencil Self‐Administered Questionnaire: Effects on Health Indicators in Dutch Adolescents. Health services research, 43(5p1), 1708-1721.
Dillman, D. A. (2000). Mail and internet surveys: The tailored design method(Vol. 2). New York: Wiley.
Dillman, D. A., & Bowker, D. K. (2000). 4 The Web Questionnaire Challenge to Survey Methodologists. Online Social Sciences, 53.
Dillman, D. A., Tortora, R. D., & Bowker, D. (1998, August). Principles for constructing web surveys. In Joint Meetings of the American Statistical Association.Calisir, F., Elvan Bayraktaroglu, A., Altin Gumussoy, C., Ilker Topcu, Y., & Mutlu, T. (2010). The relative importance of usability and functionality factors for online auction and shopping web sites. Online Information Review, 34(3), 420-439.
Dillman, D. A., Tortora, R. D., & Bowker, D. (1998, August). Principles for constructing web surveys. In Joint Meetings of the American Statistical Association.
Dommeryer, C.J., & Moriaarty, E., (2000). Comparing two from of an e-mail survey Embedded vs. attached. International Journal of Market Research, 42(1):39-50.
Erdman, Harold P., Klein. Marjorie H. & Greist, John H. (1985). Direct patient computer interviewing, Journal of Counseling & Clinical Psychologh, 53: 76- 78.
Galesic, M., & Bosnjak, M. (2009). Effects of questionnaire length on participation and indicators of response quality in a web survey. Public Opinion Quarterly, 73(2), 349-360.
Goodman, R. (1997). The Strengths and Difficulties Questionnaire: a research note. Journal of child psychology and psychiatry, 38(5), 581-586.
Gosling, S. D., Vazire, S., Srivastava, S., & John, O. P. (2004). Should we trust web-based studies? A comparative analysis of six preconceptions about internet questionnaires. American Psychologist, 59(2), 93.
Hanning, R. M., Royall, D., Toews, J. E., Blashill, L., Wegener, J., & Driezen, P. (2009). Web-based food behaviour questionnaire: validation with grades six to eight students. Canadian Journal of Dietetic Practice and Research, 70(4), 172-178.
Hewson, C. (2003). Internet research methods: A practical guide for the social and behavioural sciences. Sage.
Hoonakker, P., & Carayon, P. (2009). Questionnaire survey nonresponse: A comparison of postal mail and internet surveys. Intl. Journal of Human–Computer Interaction, 25(5), 348-373.
Hsu, Y. L., Lee, C. H., & Kreng, V. B. (2010). The application of Fuzzy Delphi Method and Fuzzy AHP in lubricant regenerative technology selection. Expert Systems with Applications, 37(1), 419-425.
Kaplowitz, M. D., Hadlock, T. D., & Levine, R. (2004). A comparison of web and mail survey response rates. Public opinion quarterly, 68(1), 94-101.
Kapoor, K., & Goyal, O. P. (2007). Web-based OPACs in Indian academic libraries: a functional comparison. Program, 41(3), 291-309.
Kreuter, F., Presser, S., & Tourangeau, R. (2008). Social desirability bias in CATI, IVR, and Web surveys the effects of mode and question sensitivity. Public Opinion Quarterly, 72(5), 847-865.
Labonté, M. È., Cyr, A., Baril-Gravel, L., Royer, M. M., & Lamarche, B. (2012). Validity and reproducibility of a web-based, self-administered food frequency questionnaire. European journal of clinical nutrition, 66(2), 166-173.
Laitenberger, O., & Dreyer, H. M. (1998, November). Evaluating the usefulness and the ease of use of a web-based inspection data collection tool. In Software Metrics Symposium, 1998. Metrics 1998. Proceedings. Fifth International (pp. 122-132). IEEE.
Li, P., Sepanski, S., & ZhAo, X. (2006). Language history questionnaire: A web-based interface for bilingual research. Behavior research methods, 38(2), 202-210.
Li, P., Zhang, F., Tsai, E., & Puls, B. (2014). Language history questionnaire (LHQ 2.0): A new dynamic web-based research tool. Bilingualism: Language and Cognition, 17(03), 673-680.
Lin, J. C. C., & Lu, H. (2000). Towards an understanding of the behavioural intention to use a web site. International journal of information management, 20(3), 197-208.
Liu, C., & Arnett, K. P. (2000). Exploring the factors associated with Web site success in the context of electronic commerce. Information & management, 38(1), 23-33.
Marsden, P.V., Campbell, K.E., 1984. Measuring ties strength. Social Forces 63, 482–501.
Martin, Christopher L., & Nagao, Dennis (1989). Some effects of computerized interviewing on job applicant responses, Journal of Applied Psychology, 74,72-80.
McCarty, C., Killworth, P.D., Bernard, H.R., Johnsen, E.C., Shelley, G.A.,(2001).Comparing two methods for estimating network size. Human Organization 60, 28–39.
McCarty, C.,Wutich, A.(2005),Conceptual and empirical arguments for including or excluding ego from structural analyses of personal networks. Connections 26, 82–88.
Morrell, R. W., Mayhorn, C. B., & Bennett, J. (2000). A survey of World Wide Web use in middle-aged and older adults. Human Factors: The Journal of the Human Factors and Ergonomics Society, 42(2), 175-182.
Nielsen, J. (2003). Usability 101: Introduction to usability.
Palmer, J. W. (2002). Web site usability, design, and performance metrics. Information systems research, 13(2), 151-167.
Reilly, E. F., Leibrandt, T. J., Zonno, A. J., Simpson, M. C., & Morris, J. B. (2004). General surgery residency program websites: usefulness and usability for resident applicants. Current surgery, 61(2), 236-240.
Rhodes, S. D., Bowie, D. A., & Hergenrather, K. C. (2003). Collecting behavioural data using the world wide web: considerations for researchers. Journal of Epidemiology and Community Health, 57(1), 68-73.
Russell, C. W., Boggs, D. A., Palmer, J. R., & Rosenberg, L. (2010). Use of a web-based questionnaire in the Black Women's Health Study. American journal of epidemiology, 172(11), 1286-1291.
Sax, L. J., Gilmartin, S. K., & Bryant, A. N. (2003). Assessing response rates and nonresponse bias in web and paper surveys. Research in higher education, 44(4), 409-432.
Sheehan, K. B. (2001). E‐mail survey response rates: A review. Journal of Computer‐Mediated Communication, 6(2), 0-0.
Shiaw-Wen Tien, Hsiu-Lin Chen, and Chia-Hsiang Hsieh.(2015).The Effects of Pencil-and-Paper and Web-Based Questionnaires on Clinical Research: Using UDI-6, IIQ-7, and PISQ-12 as Examples, The Open Cybernetics & Systemics Journal, 9, 742-746.
Sills, S. J., & Song, C. (2002). Innovations in survey research an application of web-based surveys. Social science computer review, 20(1), 22-30.
Sproull, Lee & Kiesler, Sara (1986). Reducing social context cues: Electronic mail in organizational communication, Management Science, 32(11) (November):1492-1512.
Touvier, M., Méjean, C., Kesse-Guyot, E., Pollet, C., Malon, A., Castetbon, K., & Hercberg, S.(2010). Comparison between web-based and paper versions of a self-administered anthropometric questionnaire. European journal of epidemiology, 25(5), 287-296.
Uebersax, J. S., Wyman, J. F., Shumaker, S. A., & McClish, D. K. (1995). Short forms to assess life quality and symptom distress for urinary incontinence in women: the Incontinence Impact Questionnaire and the Urogenital Distress Inventory. Neurourology and urodynamics, 14(2), 131-139.
Vergnaud, A. C., Touvier, M., Méjean, C., Kesse-Guyot, E., Pollet, C., Malon, A., ... & Hercberg, S.(2011). Agreement between web-based and paper versions of a socio-demographic questionnaire in the NutriNet-Santé study. International journal of public health, 56(4), 407-417.
Wang, Y. C., Lee, C. M., Lew-Ting, C. Y., Hsiao, C. K., Chen, D. R., & Chen, W. J. (2005). Survey of substance use among high school students in Taipei: web-based questionnaire versus paper-and-pencil questionnaire. Journal of Adolescent Health, 37(4), 289-295.
Waterton, Jennifer J., & Duffy, John C. (1984). A comparison of computer interviewing techniques and traditional methods in the col1ecting of self-report alcohol consumption data in a field study, International Statistical Review, 52,173-82.
Witte, J. C., Amoroso, L. M., & Howard, P. E. (2000). Research Methodology Method and Representation in Internet-Based Survey ToolsŠ Mobility, Community, and Cultural Identity in Survey2000. Social Science Computer Review, 18(2), 179-195.
Wright, K. B.(2005). Researching Internet‐based populations: Advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services. Journal of Computer‐Mediated Communication, 10(3), 00-00.
Yan, T., Conrad, F. G., Tourangeau, R., & Couper, M. P. (2010). Should I stay or should I go: The effects of progress feedback, promised task duration, and length of questionnaire on completing web surveys. International Journal of Public Opinion Research, edq046.
Yun, G. W., & Trumbo, C. W. (2000). Comparative response to a survey executed by post, e‐mail, & web form. Journal of Computer‐Mediated Communication, 6(1), 0-0.

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	醫院護理長之職能分析
2.	臺灣布農族社會經濟發展議題之探討
3.	工業4.0下之人力資源專業職能探究
4.	Framework for Clinical Psychologist Competency in Taiwan: The Perspective of Practitioners
5.	養成遊戲APP之使用者介面設計屬性研究
6.	閱聽人收看電視氣象預報、氣象素養與科學性評價之關聯性研究
7.	建構保護性社會工作實務督導指標之初探研究
8.	災害威脅下臺灣都市飲用水脆弱性評估指標系統之探討
9.	療癒性環境應用於高齡者居家室內空間之研究
10.	陸通用後勤資訊系統研改之研究
11.	幼兒園基礎評鑑之後設評鑑指標建構研究
12.	運用「修正式德菲法」探討國軍協助災害防救制度
13.	結合FDM與ISM探討兒童家具關鍵性設計指標
14.	石材綠色養護工程專案管理評估指標建構與實務適用性之研究
15.	線上音樂教學影響學習者的學習行為與成果之決定性因子

1.	台灣社會企業社會影響力評估系統研究
2.	結合模糊DEMATEL與AHP探討創新能力決定性因子
3.	以全球化觀點建構我國犯罪防治研究部門願景與策略之研究
4.	我國樂齡學習中心評鑑指標建構之研究
5.	國中階段生涯發展教育評估指標建構之研究
6.	模糊德菲法與層級分析法在國中資優生研究作品評量指標建構之應用
7.	能力本位課程:專題學習能力指標之研究
8.	臺灣實施戶外教育指標建構之研究
9.	國民中小學校長專業標準建構之研究
10.	數位學習計畫之模糊評估
11.	本土化社區能力量表之建構
12.	問卷知會內容廣度與深度對有效回應率之研究

1.	金門民主化的進程：五合一選舉與組織動員
2.	打造一個嶄新的華文文學交流平臺--台北文學館的規劃與實踐

無相關著作

1.	關懷自身：禪修在當代西方世界浮現的社會學意涵
2.	影響大學新生學習投入因素之研究：建構未來時間觀之學習歷程模式
3.	家族生涯價值觀代間傳遞之個案研究：一個醫師世家的初探
4.	臺灣生醫產業研發合作之影響因子與決策規則分析
5.	高槓桿傳統產業公司治理對公司營運績效與融資決策影響之研究
6.	擺脫共生，成為女人：從榮格心理分析取向看小紅帽與狼
7.	從鄧小平到習近平：中國治理的轉變與挑戰[評David Lampton著；林添貴譯，《從鄧小平到習近平》(Following the Leader: Ruling China, From Deng Xiaoping to Xi Jinping) (臺北：遠流，2015)]
8.	「二至五歲幼兒認知發展家長問卷」之編製
9.	部落格推薦文影響網友信任之初探
10.	幼兒園家長選擇才藝班態度初探--以高雄市鳥松區為例
11.	自我認同形塑之初探：青少年、角色扮演與線上遊戲
12.	課後托育、補習才藝、休閒活動與國小學童適應之關係--以臺中縣某國小為例
13.	職場友誼因果關係觀念性模式之建構

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫