澎湖群島是臺灣地區的一個島嶼地區，由於自然和人文旅遊資源豐富，且地處邊陲、發展緩慢，於是成為臺灣地區的著名旅遊聖地。本研究以質性參與觀察為主、實証問卷調查為輔等多元方法的互補應用，來進行遊客訪查，開創出突顯澎湖群島在地精神的研究程序，這樣的施測設計，可做為"環境"為優位研究的參考。研究發現，在遊客的「空間行為」方面，水上活動、漁村活動是重要的旅遊行為，且常會伴隨環境採擷行為，而暫歇休憩行為則是回應澎湖天氣的寫照。在遊客的「環境識覺」方面，遊客在澎湖容易察覺的環境因素，包括1.天氣、2.海灘及海灘生物、3.海中生物、4.海洋及海岸、5.玄武岩、6.植物、7.遠方島嶼、8.醒目地景、9.和外地相似的地景、10.漁村風情等，這些環境元素透過"旅遊活動"，除了視覺、聽覺之外，並利用多種感官與環境接觸，使得和環境互動的廣度與深度大為提升。由於島嶼的空間特性，使得遊客在進行島嶼旅遊時受到外在作用力的侷限極大，對於旅遊的可自主掌握程度降低，因此即使是經由不同資訊管道的安排，遊客所產生的空間行為與環境識覺，並無嚴重的歧異；也因為島嶼旅遊資訊不足，使得遊客對於島嶼的想像並非一個精確的旅遊資源呈現，而是一個具有模糊色彩的陌生空間意象。

Penghu, formerly known as the Pescadores Islands by Europeans, are located off the western coast of Taiwan. Owing to its abundant recreational resources and low level of development, Penghu is very suitable for tourism development. Through participant observation and questionnaire survey, we can obtain accurate information about tourist behavior and perception in Penghu. In terms of their "spatial behavior", the most popular tourist activities are maritime activities (such as swimming and boating) and fishing. Their "environmental perception" includes such elements as (1) weather, (2) beaches and their ecosystems, (3) marine species, (4) the sea and coast, (5) geologic formations of basalt, (6) plants, (7) the various islands making up the group, (8) eye-catching landscapes, (9) attractive landscape familiar to tourists, and (10) views of fishing villages. The interaction between tourists and environmental components is becoming intensified through these contacts. One of the research findings is that the activities of tourists are subject to the external driving forces of Penghu. However, the behavior and perceptions of various tourists are not very diverse. And owing to their remoteness and the limited availability of information about Penghu in mainland Taiwan, pre-arrival tourist images of the islands are quite vague and unfamiliar compared to those they have of the recreation available.