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題名:臺灣研發機構智慧財產的營運模式與行銷機制
書刊名:政大智慧財產評論
作者:周延鵬官欣雨
作者(外文):Jou, Y. P.Kuan, Audrey H. Y.
出版日期:2006
卷期:4:1
頁次:頁63-90
主題關鍵詞:研發機構非營利組織智慧財產營運模式行銷財團法人工業技術研究院Non-profit R&D organizationNon-profit organizationIntellectual propertyBusiness modelMarketingThe Industrial Technology Research Institute
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:185
  • 點閱點閱:18
長期來,國家資源不斷投入各類型研發機構,而產出的研發成果及其績效卻難達社會殷切期待。是故,國內、外研發機構現多面臨社會與政府要求提昇其經營效益,同時社會與政府也檢討政府固定編列研發預算支應研發機構的績效管理制度的良窳。此一現象也是全球性的問題,並涉及研發機構能否財務自主及開拓永續發展的契機,進而降低政府財政負擔。 因此,本文探討如何架構研發機構研發行為與智慧財產的營運模式及行銷行為,並說明影響該架構的營運模式與行銷特性,而以台灣 最重要的技術研究發展 機構 - 財團法人工業技術研究院智慧財產營運模式為例進行探討,說明研發機構自身何以能有機會、能力創造所擁有的智慧財產經濟價值,若能從基礎改革,未來將帶給台灣經濟上實質效益的展現,藉以提供實踐智慧財產經濟價值的參考機制。
Comes for a long time, the national resources unceasingly invest in various types of non-profit research and development (R&D) organizations, yet their achievements hardly reach the social and the government earnest anticipation. Accordingly, most domestic and international non-profit R&D organizations presently receive demands from the society and the government in advancing their management benefit, in the meantime the society and the government review the achievement evaluation system of regular budgets for non-profit R&D organizations. This is a global problem, besides involves financial independency and sustainable development of such organizations, and to unload the government financial burden. Therefore, this research discusses how to frame R&D behavior, intellectual property business model and its marketing activities in a non-profit R&D organization, also explains the influential characteristics of business model and marketing in this framework. Furthermore, takes the most prominent non-profit R&D organization in Taiwan - the Industrial Technology Research Institute (ITRI) as the example, explains how a non-profit R&D organization oneself can have the opportunity and ability to create economic value of its intellectual property. Consequently, this research provides the mechanism of practicing intellectual property economic value. If non-profit R&D organizations reform from the infrastructure, that will bring substantive benefit to Taiwan economic performance in the near future.
期刊論文
1.傅篤誠(2003)。非營利事業行銷管理。非營利組織管理學刊,2,115-120。  延伸查詢new window
2.黃淮琪(20060200)。引領產業科技新契機 工研院扮演開路先鋒:專訪工研院院長李鍾熙談組織再造。技術尖兵,134,6-8。  延伸查詢new window
3.吳宗憲(20020400)。論策略管理對政府設計與非營利組織互動關係之啟示。考銓季刊,30,113-130。new window  延伸查詢new window
4.孫煒(20040600)。非營利管理的責任問題:政治經濟研究途徑。政治科學論叢,20,141-166。new window  延伸查詢new window
5.江明修、鄭勝分(20030600)。全球治理與非營利組織。中國行政,73,71-95。  延伸查詢new window
6.Paul, S.(1992)。Accountability in Public Service: Exit, Voice and Control。World Development,20(7),1047-1060。  new window
會議論文
1.江明修、鄭勝分(200510)。台灣非營利組織公共課責與自主性之研究。「轉型期中國公民社會發展--國際的視角」國際學術研討會暨北京大學公民社會研究中心成立大會,北京大學 。北京。  延伸查詢new window
圖書
1.邱志聖(2003)。策略行銷分析:架構與實務應用。臺北:智勝。new window  延伸查詢new window
2.Pappas, A. T.(1996)。Reengineering Your Nonprofit Organization: A Guide to Strategic Transformation。New York:John Wiley & Sons。  new window
3.楊東震(2005)。非營利事業行銷。臺北縣:新文京。  延伸查詢new window
4.Estelle, J.(1989)。The Nonprofit Sector in International Perspective: Studies in Comparative Culture and Policy。New York:Oxford University Press。  new window
5.Aaker, D. A.(2001)。Strategic Marketing Management。NY:John Wiley & Sons Inc。  new window
6.劉江彬、黃俊英(2004)。智慧財產管理總論。台北:華泰。new window  延伸查詢new window
7.Brinckerhoff, P. C.(2002)。Mission-Based Marketing: An Organizational Development Workbook。New York:Wiley。  new window
8.Hudson, M.(1999)。Managing Without Profit: The Art of Managing Third-sector Organizations。Middlesex, England:London:Penguin Books。  new window
9.Jolly, A.、Philpott, J.(2004)。A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets。London:Sterling, VA:Kogan Page。  new window
10.周延鵬(2006)。虎與狐的智慧力 : 智慧資源規劃9把金鑰。臺北:天下遠見。new window  延伸查詢new window
11.湯明哲(2003)。策略精論:基礎篇。臺北:天下文化。  延伸查詢new window
12.McLeish, Barry J.(1995)。Successful Marketing Strategies for Nonprofit Organizations。John Wiley & Sons, Inc.。  new window
13.Landes, William M.、Posner, Richard(2003)。The economic structure of intellectual property law。Harvard University press。  new window
14.江明修(2002)。非營利管理。臺北:智勝文化事業有限公司。  延伸查詢new window
其他
1.韋樞(20050726)。台95年度科技預算773億著重能源和國防科技,中央社。,http://www.epochtimes.eom/b5/5/7/26/n998611.htm, 2006/03/01。  延伸查詢new window
2.陳永隆(2006)。企業資源盤點流程設計,財團法人中華民國國家資訊基本建設產業發展協進會。,http://www.nii.org.tw/cnt/ECNews/ColumnArticle/article_169.htm, 2006/03/04。  延伸查詢new window
3.陸宛蘋(2003)。非營利組織與行銷管理,行政院青年輔導委員會。,http://site4.nyc.gov.tw, 2006/03/15。  延伸查詢new window
4.張雅翕。非營利組織,http://www.read.com.tw/web/hypage.cgi ?HYPAGE=subject/sub_nonprofit.asp, 2006/03/05。  new window
5.程鏡明(20060213)。工研院量測中心發展65奈米微影疊對技術及FPDspacer檢測,http://marketing,chinatimes.com, 2006/03/05。  延伸查詢new window
6.謝美芳(20050515)。靠專利加值台灣經濟創新模式--工研院一手開發,一手捍衛專利,http://itrifamily.itri.org.tw/in/94/in940515-1.html, 2006/03/05。  延伸查詢new window
7.羅法聖,陳淑珍,凌旺梅,金繼昌,劉書凱,陳少柏,張勝翔,葉程瑋,周延鵬(2005)。大學技術商品化之利益衝突管理(經濟部培訓科技背景跨領域高級人才計畫「94年海外培訓成果發表會」)。  延伸查詢new window
圖書論文
1.Jeannet, J.(2005)。Value Chain Marketing。Beyond Traditional Marketing: Innovations in Marketing Practice。Chichester, England:Hoboken, NJ:Wiley。  new window
 
 
 
 
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