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題名：追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討
書刊名：新聞學研究
作者：張卿卿 引用關係／羅文輝
作者(外文)：Chang, Chingching／Lo, Ven-hwei
出版日期：2007
卷期：93
頁次：頁83-139
主題關鍵詞：叩應動機；收視動機；談話性節目；Call-in motives；Viewing motives；Political call-in programs
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(12) 博士論文(2) 專書(1) 專書論文(1)
  • 排除自我引用排除自我引用:11
  • 共同引用共同引用:80
  • 點閱點閱:61
本研究從使用滿足角度出發，探討政論性談話性節目的內容與閱聽眾的收視動機。內容分析顯示：（一）談話性節目內容有一定的資訊性，以探討時事為主，而來賓除了立委外，以政治評論家與媒體人為主；（二）節目內容充滿政黨偏頗；無論主持人或來賓，其發言內涵大都呈現清楚的政黨傾向，同時主持人或來賓其國台語的使用與節目的政黨傾向間也有清楚的對應；（三）節目內容充滿衝突與批判，呈現討論議題的主題句中不乏衝突對立的提問或引人注意的修飾問句，來賓與觀眾發言內容則完全以批判角度出發。對應到內容分析三大面向，本研究提出閱聽眾觀看叩應節目三個主要可能動機為：（一）增加知識；（二）尋求認同；（三）消遣娛樂。電訪結果發現增加時事資訊與政治議題的相關知識（增加知識）最能解釋閱聽眾收視天數的動機；同時不同背景的閱聽眾希望透過政論性談話節目獲得不同的滿足：教育程度愈低、年紀愈大的閱聽眾愈希望藉由談話性節目增加知識，而有政黨傾向的選民會希望透過節目收視來「尋求認同」，同時，泛藍與泛綠的選民較中性選民會因辯論內容過癮與有可看性而觀看（「消遣娛樂」動機）。在叩應部分，政治興趣是唯一能解釋閱聽眾叩應行為的變數。
Developing usage and gratification theories, this paper explored the content of political call-in shows and audiences’ viewing motives. The content analysis indicated that call-in programs in Taiwan exhibited the following aspects: (1) they discussed more breaking news than general public policies; (2) they contained party biases; and (3) they framed topics in a negative light. With regard to these findings, we propose that there are three major motives for watching political call-in programs: seeking knowledge, looking for party identification and serving as entertainment. A telephone survey found that seeking knowledge was a significant predictor of viewing frequency. In addition, age and education predicted the degree to which viewers sought knowledge from watching call-in programs. Party identification forecasted the degree to which viewers sought identification from watching these programs.
期刊論文
1.Vincent, Richard C.、Basil, Mike D.(1997)。College Students News Gratifications, Media Use, and Current Events Knowledge。Journal of Broadcasting & Electronic Media，41(3)，380-392。  new window
2.盛治仁(20050700)。電視談話性節目研究--來賓、議題結構及閱聽人特質分析。新聞學研究，84，163-203。new window  延伸查詢new window
3.Rubin, Alan M.(1983)。Television Uses and Gratifications: The Interactions of Viewing Patterns and Motivations。Journal of Broadcasting，27(1)，37-51。  new window
4.Davis, Richard(1997)。Understanding Broadcast Political Talk。Political Communication，14(3)，323-332。  new window
5.Lee, Francis L. F.(2002)。Radio Phone-in Talk Shows as Politically Significant Infotainment in Hong Kong。Harvard International Journal of Press/Politics，7(4)，57-79。  new window
6.Rubin, A. M.、Step, M. M.(2000)。Impact of motivation, attraction, and parasocial interaction in talk radio listening。Journal of Broadcasting & Electronic Media，44(4)，635-654。  new window
7.Conway, Joseph C.、Rubin, Alan M.(1991)。Psychological Predictors of Television Viewing Motivation。Communication Research，18(4)，443-463。  new window
8.Herbst, Susan(1995)。On Electronic Public Space: Talk Shows in Theoretical Perspective。Political Communication，12(3)，263-274。  new window
9.楊意菁(20040400)。民意與公共性：批判解讀臺灣電視談話節目。新聞學研究，79，1-47。new window  延伸查詢new window
10.張卿卿(20060100)。網路的功與過：網路使用與政治參與及社會資產關係的探討。新聞學研究，86，45-90。new window  延伸查詢new window
11.Hofstetter, C. Richard、Gianos, Christopher L.(1997)。Political talk radio: Actions speak louder than words。Journal of Broadcasting & Electronic Media，41(4)，501-515。  new window
12.Rubin, Alan M.、Perse, Elizabeth M.(1987)。Audience Activity and Television News Gratifications。Communication Research，14(1)，58-84。  new window
13.Ahluwalia, Rohini、Burnkrant, Robert E.(2004)。Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions。Journal of Consumer Research，31(1)，26-42。  new window
14.Petty, Richard E.、Cacioppo, John T.、Heesacker, Martin(1981)。Effects of rhetorical questions on persuasion: A cognitive response analysis。Journal of Personality and Social Psychology，40(3)，432-440。  new window
15.江子芽(2001)。李濤會把臺灣帶到哪裡去。財訊，236，150-154。  延伸查詢new window
16.Bennett, Stephen Earl(2002)。Americans' Exposure to Political Talk Radio and Their Knowledge of Public Affairs。Journal of Broadcasting & Electronic Media，45(4)，72-86。  new window
17.Swasy, John L.、Munch, James M.(1985)。Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion。Journal of Consumer Research，11(4)，877-886。  new window
18.Graber, D. A.(1987)。Framing Election News Broadcast: News Context and Its Impact on the 1984 Presidential Election。Social Science Quarterly，68，552-568。  new window
19.Hofstetter, C. Richard、Barker, David、Smith, James T.、Zari, Gina M.、Ingrassia, Thomas A.(1999)。Information, Misinformation, and Political Talk Radio。Political Research Quarterly，52(2)，353-369。  new window
20.Klein, J. G.(1991)。Negativity Effects in Impression Formation: A Test in the Political Arena。Personality and Social Psychology Bulletin，17(4)，412-418。  new window
21.Barker, David C.(1998)。Rush to Action: Political Talk Radio and Health Care (UN)reform。Political Communication，15(1)，83-97。  new window
22.Chaffee, S. H.、Miyo, Y.(1983)。Selective Exposure and the Reinforcement Hypothesis: An Intergenerational Panel Study of the 1980 Presidential Campaign。Communication Research，10(1)，3-36。  new window
23.Armstrong, Cameron B.、Rubin, Alan M.(1989)。Talk Radio as Interpersonal Communication。Journal of Communication，39(2)，84-94。  new window
24.Jost, K.(1994)。Talk Show Democracy。Congressional Quarterly, Research，361-384。  new window
25.潘忠黨、Kosicki, Gerald M.(1997)。Talk Show Exposure as an Opinion Activity。Political Communication，14(3)，371-388。  new window
26.Hall, Alice、Cappella, Joseph N.(2002)。The Impact of Political Talk Radio Exposure on Attributions about the Outcome of the 1996 U. S. Presidential Election。Journal of Communication，52(2)，332-350。  new window
27.張靖卿(2007)。The Interplay of Candidate-initiated and Journalist-initiated Agendas in the 1996 and 2004 Taiwan Presidential Elections。Asian Journal of Communication，17(1)，1-23。  new window
28.Niven, David、Lichter, S. Robert、Amundson, Daniel(2003)。The Political Content of Late Night Comedy。The Harvard International Journal of Press/Politics，8(3)，118-133。  new window
29.Rubin, Alan M.、Step, Mary M.(1997)。Viewing Television Talk Shows。Communication Research Reports，14(1)，106-115。  new window
圖書
1.彭芸(2001)。新媒介與政治：理論與實証。台北：五南圖書出版有限公司。new window  延伸查詢new window
2.Cappella, Joseph N.、Jamieson, Kathleen Hall(1997)。Spiral of Cynicism: The Press and the Public Good。Oxford University Press。  new window
3.Verba, Sidney、Nie, Norman H.(1972)。Participation in America: Political Democracy and Social Equality。New York：Harper & Row。  new window
4.Krippendorff, Klaus H.(1980)。Content Analysis: An Introduction to its Methodology。Sage。  new window
5.Cappella, J. N.、Turow, J.、Jamieson, K. H.(1996)。Call-in Political Talk Radio: Background, Content, Audiences, Portrayal in Mainstream Media。Philadelphia, PA：University of Pennsylvania, Annenberg Public Policy Center。  new window
6.臺灣媒體觀察教育基金會(2002)。2002第四季暨年度劣質節目評鑑報告。2002第四季暨年度劣質節目評鑑報告。臺北。  延伸查詢new window
圖書論文
1.Katz, E.、Blumer, J. G.、Gurevitch, M.(1974)。Utilization of mass communication by the individual。The Uses of Mass Communication: Current Perspectives on Gratifications Research。Beverly Hills, CA：Sage。  new window
 
 
 
 
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