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題名：溯溪行為模式之研究--以溯溪俱樂部為例
書刊名：運動與遊憩研究
作者：李宗鴻 引用關係／游顯宗
作者(外文)：Lee, Tsung-hung／Yu, Shien-tsung
出版日期：2008
卷期：3:2
頁次：頁124-142
主題關鍵詞：溯溪；遊憩動機；專門化；遊後行為；結構方程模式；River tracing；Motivation；Specialization；After-travel behavior；Structural equation modeling
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:159
  • 點閱點閱:51
本研究以溯溪俱樂部的會員爲對象，探討溯溪者之族群結構、遊憩特性，並建構及驗證溯溪者行爲模式。採自編問卷進行研究，內容包括遊憩動機、專門化、滿意度、遊後行爲、及基本資料與溯溪特性等五大項。從2007年10月至2008年2月，針對溯溪俱樂部的會員爲對象，進行問卷調查。計發放487份問卷，其中拒答40份，廢卷8份，實得有效問卷439份。將所收集的資料以SPSS 12.0進行統計分析與檢定，利用敘述性統計，計算人口統計變數與遊憩特性等分佈情形，利用LISREL 8.70進行結構方程模式之實證研究，以最大概似估計法(Maximum Likelihood Estimation)對本研究各潛在變項間之因果關係進行估計。實證研究結果顯示，遊憩動機顯著的直接影響滿意度，顯著的間接影響遊後行爲；專門化直接影響滿意度的效應不顯著，間接影響遊後行爲的效應不顯著；滿意度顯著的直接影響遊後行爲；遊憩動機顯著的直接影響遊後行爲；專門化直接影響遊後行爲的效應不顯著。
The present study assessed the behavioral model of river tracing using latent variables of recreational motivations, specialization, satisfaction, after-travel behavior, travel characteristics, and elemental data of participants from members of river tracing clubs. The questionnaire was conducted from Oct 2007 to Feb 2008. Total of 487 questionnaires were distributed, with 40 refusals and eight questionnaires, leaving a total of 439 usable questionnaires. The descriptive statistics of characteristics and socio-demographic were analyzed by SPSS 12.0 for Windows. The structural equation modeling was analyzed by LISREL 8.70 for Windows. All the parameters were estimated by maximum likelihood method. Empirical results indicated motivation significantly and directly affects of the satisfaction; significantly and indirectly affects the after-travel behavior. Specialization did not have a significant and direct effect on the satisfaction; did not have a significant and indirect effect on the after-travel behavior. Satisfaction significantly and directly affects the after-travel behavior. Motivation significantly and directly affects the after-travel behavior. Specialization didn't have a significant and direct effect on the after-travel behavior.
期刊論文
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2.Heung, V. C. S.、Qu, H.(2000)。Hong Kong as a travel destination: An analysis of Japanese tourists' satisfaction levels, and the likelihood of them recommending Hong Kong to others。Journal of Travel and Tourism Marketing，9(1/2)，57-80。  new window
3.李宗鴻、鄭峰茂(20070600)。臺灣溯溪旅遊市場研究--溯溪企業之分析。休閒運動期刊，6，111-121。  延伸查詢new window
4.Whisman, S. A.、Hollenhorst, S. J.(1998)。A path model of whitewater boating satisfaction on the Cheat River of West Virginia。Environmental Management，22(1)，109-117。  new window
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6.Lee, T. H.(2006)。Assessing a river tracing behavioral model: An Taiwan example。Anatolia，17(2)，322-328。  new window
7.Lee, T. H.(2007)。Ecotourism behavioral model of forest recreation areas in Taiwan。International forestry Review，9(3)，771-785。  new window
8.Cole, S. T.、Scott, D.(2004)。Examining the mediating role of experience quality in a model of tourist experiences。Journal of Travel and Tourism Marketing，16(1)，70-90。  new window
9.Dann, G. M.(1981)。Tourism motivations: An appraisal。Annals of Tourism Research，8(2)，189-219。  new window
10.Beerli, A.、Martin, J. D.(2004)。Tourists' characteristics and the perceived image of tourist destinations: a quantitative analysis--a case study of Lanzarote, Spain。Tourism Management，25(5)，623-636。  new window
11.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Sevice Quality: Implications for Further Research。Journal of Marketing，58(1)，111-124。  new window
12.李宗鴻(20031200)。臺灣離島島嶼遊客遊憩體驗之研究。旅遊管理研究，3(2)，51-66。new window  延伸查詢new window
13.Oh, Heung Chul、Uysal, Muzaffer、Weaver, Pamela A.(1995)。Product Bundles and Market Segments Based on Travel Motivations: A Canonical Correlation Approach。International Journal of Hospitality Management，14(2)，123-137。  new window
14.Bryan, Hobson(1977)。Leisure value systems and recreational specialization: The case of trout fishermen。Journal of Leisure Research，9(3)，174-187。  new window
15.Hu, L. T.、Bentler, P. M.(1999)。Cutoff criteria for fit indexes in co-variance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modelling，6(1)，1-55。  new window
16.林俊昇(20050600)。不同類型遊客的遊憩動機與滿意度對重遊意願之關聯性分析--以渡假型休閒農場為例。戶外遊憩研究，18(2)，25-47。new window  延伸查詢new window
17.李宗鴻(20050600)。國家森林遊樂區遊客遊憩體驗之研究。真理觀光學報，3，49-71。new window  延伸查詢new window
18.黃宗成、吳忠宏、高崇倫(20001200)。休閒農場遊客遊憩體驗之研究。戶外遊憩研究，13(4)，1-25。new window  延伸查詢new window
19.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin，88(3)，588-606。  new window
20.許義忠(20021200)。遊客對參加冒險旅遊之動機與滿意度之研究--以秀姑巒溪泛舟為例。觀光研究學報，8(2)，115-130。new window  延伸查詢new window
21.Kuentzel, W. F.、Heberlein, T. A.(1992)。Does specialization affect behavioral choices and quality judgments among hunters?。Leisure Sciences，14(3)，211-226。  new window
22.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research，27(3)，785-804。  new window
23.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
24.Dorfman, Peter W.(1979)。Measurement and Meaning of Recreation Satisfaction: A Case Study in Camping。Environment and Behavior，11(4)，483-510。  new window
25.Wellman, J. Douglas、Roggenbuck, J. W.、Smith, A. C.(1982)。Recreation Specialization and Norms of Depreciative Behavior Among Canoeists。Journal of Leisure Research，14(4)，323-340。  new window
26.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
27.Lee, Choong-Ki、Yoon, Yoo-Shik、Lee, Seung-Kon(2007)。Investigating the Relationships among Perceived Value, Satisfaction, and Recommendations: The Case of the Korean DMZ。Tourism Management，28(1)，204-214。  new window
28.Beard, Jacob G.、Ragheb, Mounir G.(1980)。Measuring leisure satisfaction。Journal of Leisure Research，12(1)，20-33。  new window
29.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
30.張孝銘、高俊雄(20060300)。花蓮秀姑巒溪泛舟遊客冒險性運動觀光參與行為模式之研究。大專體育學刊，8(1)，71-83。new window  延伸查詢new window
31.Iso-Ahola, Seppo E.、Allen, Jon R.(1982)。The dynamics of leisure motivation: The effects of outcome on leisure needs。Research Quarterly for Exercise and Sport，53(2)，141-149。  new window
32.Yoon, Yooshik、Uysal, Muzaffer(2005)。An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a structural model。Tourism Management，26(1)，45-56。  new window
33.Dann, Graham M. S.(1977)。Anomie, Ego-Enhancement & Tourism。Annals of Tourism Research，4(4)，184-194。  new window
學位論文
1.陳偉仁(2005)。水肺潛水活動之遊憩動機、持久性涉入及專門化關係之研究(碩士論文)。銘傳大學。  延伸查詢new window
圖書
1.林宗聖(2002)。溯溪的傳奇世界。臺北：人人出版社。  延伸查詢new window
2.中華民國山難救助協會(2005)。山難救助訓練全國統一教材。臺北：臺灣山岳文化事業股份有限公司。  延伸查詢new window
3.交通部觀光局(2006)。2005年國人旅遊狀況調查。臺北：交通部觀光局。  延伸查詢new window
4.交通部觀光局(2007)。2006年國人旅遊狀況調查。臺北：交通部觀光局。  延伸查詢new window
5.經濟部水利署(1999)。臺灣重要河川資料冊。臺北：經濟部水利署。  延伸查詢new window
6.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
7.Manning, Robert E.(1986)。Studies in Outdoor Recreation: Search and Research for Satisfaction。Oregon State University Press。  new window
8.Joreskog, K. G.、Sorbom, D.(1996)。LISREL 8: Users' reference guide。Chicago, IL：Scientific Software International。  new window
9.Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。  new window
10.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
圖書論文
1.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
 
 
 
 
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