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題名：學校行銷與組織績效關係之研究--以組織結構為干擾變項
書刊名：新竹教育大學學報
作者：郭維哲
作者(外文)：Guo, Wei-zhe
出版日期：2006
卷期：22
頁次：頁25-56
主題關鍵詞：學校行銷；組織績效；組織結構；Marketing for school；Organizational performance；Organizational structure
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(8) 博士論文(6) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:305
  • 點閱點閱:57
期刊論文
1.李經遠(1991)。臺灣大企業組織結構三構面間之相關性。交大管理學報，12(1)，79-100。new window  延伸查詢new window
2.Bell, L.、Rowley, A.(2002)。The impact of educational policy on headship in primary schools in England, 1994-2001。Journal of Educational Administration，40(3)，195-210。  new window
3.Caldwell, B. J.(1994)。Leading the transformation of Australia's schools。Educational Management and Administration，22(2)，76-84。  new window
4.Caldwell, B.(1996)。International perspectives on the impact of school-based management。Journal of Primary Education，5(2)，1-9。  new window
5.Chaganti, R.、Damanpour, F.(1991)。Institutional ownership, capital structure, and firm perform。Strategic Management Journal，12，479-491。  new window
6.Child, John(1972)。Organization structure environment and performance: The role of strategic choice。Sociology，6(1)，1-22。  new window
7.Farrell, F.(2001)。Postmodernism and educational marketing。Educational Management and Administration，29(2)，169-179。  new window
8.Foskett, N.(1998)。Schools and marketization。Educational Management and Administration，26(2)，197-210。  new window
9.Goh, M.、Lau, G. T.、Neo, L.(1999)。Strategic role and contribution of purchasing in Singapore: A survey of CEOs。Journal of Supply Chain Management，35，12-22。  new window
10.Gronroos, C.(1984)。From marketing mix to relationship marketing towards paradigm shift in marketing。Management Decision，32(2)，4-22。  new window
11.Gross, E.(1967)。The definition of organizational goal。British Journal of Sociology，20，287-291。  new window
12.Litten, L. H.(1990)。Marketing for higher education。Journal of Higher Educational，57(1)，40-58。  new window
13.Miller, D.(1988)。Relating Porter's business strategies to environment and structure: Analysis and performance implications。Academy of Management Journal，31(2)，280-308。  new window
14.Miller, D.、Friesen, P.(1986)。Porter’s generic strategies and performance: An empirical examination with American data。Organization Studies，7，255-261。  new window
15.Moenaert, R. K.、Deschoolmeester, D.(1990)。Organizational strategy and resource allocation for technological turnaround。R&D Management，20(4)，291-304。  new window
16.Mohr, Fisher、Nevin, J.(1996)。Collaborative communication in interfirm relationships: Moderating effects of integration and control。Journal of Marketing，12，61-74。  new window
17.Murphy, J.、Adams, J. E.(1998)。Reforming America's schools 1980-2000。Journal Educational Administration，36(5)，426-444。  new window
18.Oplatka, I.(2002)。The emergence of educational marketing: Lessons from the experiences of Israeli principals。Comparative Education Review，46(2)，211-233。  new window
19.Oplatka, I.、Hemsley-Brown, J.、Foskett, N. H.(2004)。The research on school marketing: Current issues and future directions。Journal of Educational Administration，42(3)，375-400。  new window
20.Payne, R. L.、Mansfield, R.(1976)。Relationships of perceptions of organizational climate to organizational structure, context, and hierarchical position。Administrative Science Quarterly，21，515-526。  new window
21.Powell, R. G.(1997)。Modeling Takeover Likelihood。Journal of Business, Finance and Accounting，24(7/8)，1009-1030。  new window
22.Hekmat, F.、Heischmidt, K. A.(1993)。Application of program life cycle concept for fund raising strategies in higher education。Journal of Marketing for Higher Education，4(2)，121-126。  new window
23.David, J. L.(1996)。Site-based management: Make it work。Educational Leadership，53(5)，4-9。  new window
24.Pugh, D. S.、Hickson, D. J.、Hinings, C. R.、Turner, C.(1968)。Dimensions of organizational structure。Administrative Science Quarterly，13，65-105。  new window
25.Hrebiniak, L. G.(1974)。Effects of job level and participation on employee attitudes and perceptions of influence。Academy of Management Journal，17(4)，649-662。  new window
26.Chakravarthy, B. S.(1982)。Adaptation: A Promising Metaphor for Strategic Management。Academy of Management Review，7(1)，35-44。  new window
27.Pierce, J.、Delbecq, A. L.(1977)。Organization structure, individual attitudes and innovation。Academy of management Review，2，26-37。  new window
28.Doll, William J.、Raghunathan, T. S.、Lim, J. S.、Gupta, Y. P.(1995)。A Confirmatory Factor Analysis of the User Information Satisfaction Instrument。Information Systems Research，6(2)，177-189。  new window
29.Ettlie, J. E.、Bridges, W. P.、O'Keefe, R. D.(1984)。Organization Strategy and Structural Differences for Radical versus Incremental Innovation。Management Science，30(6)，682-695。  new window
30.Yuchtman, Ephraim、Seashore, Stanley E.(1967)。A System Resource Approach to Organizational Effectiveness。American Sociological Review，32(6)，891-903。  new window
31.James, C.、Phillips, P.(1995)。The practice of educational marketing in schools。Educational Management and Administration，23(2)，75-88。  new window
32.Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing，60(4)，19-38。  new window
33.Hage, Jerald、Aiken, Michael(1967)。Relationship of Centralization to Other Structural Properties。Administrative Science Quarterly，12(1)，72-92。  new window
34.Burgleman, R. A.(1983)。A process model of internal corporate venturing in the diversified major firm。Administrative Science Quarterly，28(2)，223-244。  new window
35.Marsh, H. W.、Hocevar, D.(1985)。Application of Confirmatory Factor Analysis to the Study of Self-Concept: First and Higher Order Factor Models and Their Invariance Across Groups。Psychological Bulletin，97(3)，562-582。  new window
36.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
37.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
38.Baumgartner, Hans、Homburg, Christian(1996)。Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review。International Journal of Research in Marketing，13(2)，139-161。  new window
39.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
40.Steers, Richard M.(1977)。Antecedents and Outcomes of Organizational Commitment。Administrative Science Quarterly，22(1)，46-56。  new window
學位論文
1.潘勝豪(2002)。競爭策略對組織間關係策略之影響--以組織結構、產業特性為干擾變項(碩士論文)。國立雲林科技大學。  延伸查詢new window
2.黃義良(2004)。國民中小學學校行銷指標與行銷運作之研究(博士論文)。國立高雄師範大學，高雄市。new window  延伸查詢new window
3.詹雅玲(2002)。海運承攬運送業關係行銷之研究--「承諾-信任理論」之應用(碩士論文)。國立海洋大學。  延伸查詢new window
4.范熾文(2002)。國小校長領導行為、教師組織承諾與學校組織績效之研究(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
圖書
1.Albrecht, K.、Zemke, R.、袁世珮、游琇雯(2002)。服務經濟大時代：強化全球競爭優勢的顧客服務管理。臺北：麥格羅希爾。  延伸查詢new window
2.Barnes, C.(1994)。Practical marketing for schools。Oxford：Blackwell。  new window
3.Champion, D. J.(1975)。The sociology of organization。New York：Mcgraw-Hill。  new window
4.Davis, B.、Ellison, L.(1997)。Strategic marketing for schools。London：Pitman。  new window
5.Gibson, J. L.、Ivancevich, J. M.、Donnelly, J. H. Jr.(1976)。Organizations: Behavior, structure, and processes。Taxas：Business Publications, Inc.。  new window
6.Kotler, P.、Fox, K. F.(1995)。Strategic marketing for educational institutions。New York：Englewood Cliff, NJ：Prentice-Hall。  new window
7.Levin, B.(2001)。Reforming education: From origins to outcomes。London：Routledge。  new window
8.Robbins, Stephen P.(2003)。Organizational behavior。Prentice-Hall, Inc.。  new window
9.Murphy, J.、Beck, L. G.(1995)。School-based management as school reform。California：Corwin。  new window
10.Hage, J.、Aiken, M.(1970)。Social Change in Complex Organizations。New York：Random House。  new window
11.Murphy, Joseph(1991)。Restructuring schools。Cassell。  new window
12.Chandler, D.(1962)。Strategy and structure。Mass：M. I. T.。  new window
13.Evans, I.(1995)。Marketing for Schools。London：Cassell。  new window
14.Thompson, J. D.(1967)。Organizations in action。New York：McGraw-Hill。  new window
15.Jöreskog, K. G.、Sörbom, D.(1992)。LISREL 8: User's Reference Guide。Chicago：Scientific Software International, Inc.。  new window
16.Etzioni, A.(1964)。Modern Organizations。Prentice-Hall。  new window
17.湯堯(20010000)。學校經營管理策略：大學經費分配、募款與行銷。臺北：五南。new window  延伸查詢new window
18.Parsons, Talcott(1960)。Structure and Process in Modern Societies。The Free Press。  new window
19.Cheng, Y. C.(1996)。School effectiveness and school based management: A mechanism for development。The Falmer Press。  new window
20.吳秉恩(1993)。組織行為學。台北：東華書局。  延伸查詢new window
21.蓋浙生(20020000)。教育經營與管理。臺北：師大書苑。new window  延伸查詢new window
22.Silver, Paula F.(1983)。Educational Administration: Theoretical Perspectives on Practice and Research。New York, NY：Harper & Row。  new window
23.Simon, Herbert A.(1976)。Administrative Behavior: A Study of Decision-Making Processes in Administrative Organization。New York：Free Press。  new window
24.Kast, F. E.、Rosenzweig, J. E.(1985)。Organization and Management: A Systems and Contingency Approach。N. Y.：McGgaw-Hall. Inc.。  new window
25.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis。New York, NY：Macmillan Publishing Company。  new window
單篇論文
1.Hammon, V.(1995)。Developing a marketing strategy for an early childhood education program in Hawaii，FL：Nova University, College of education。(ED394710)。  new window
其他
1.Eismann, D. A.(1985)。An assessment of a model of educational and organizational effects。  new window
2.Stinnette, L. J.(1995)。Decentralization: why, how, and toward what ends?，http://www.Ncrel.org/ncrel/sdrs/areas/issues/envrnmnt/go/93-1comm.htm， 2004/12/24。  new window
圖書論文
1.Foskett, N.(2002)。Marketing。The Principles and Practice of Educational Management。London：Paul Chapman。  new window
2.Lumby, J.(1999)。Achieving responsiveness。Managing External Relations in Schools and Colleges。London：Paul Chapman。  new window
 
 
 
 
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